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Here is a selection of our articles in reverse chronological order.

  
   

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> 12 WORST PRACTICES IN EMAIL USAGE ( 2008)
- and recommended strategies for better performance  by Yann Gourvennec

- introduction
- part one
- part two
- part three
- part four
- part five
 
> PERSONA-BASED MARKETING ( 2008)
- one of the most powerful marketing tools  by M H Mac McIntosh
 
> SALES LEAD SUCCESS IN THE B2B WORLD ( 2006)
- turning those Leads into Sales  by M H Mac McIntosh
 
> INFORMAL SOCIAL NETWORKS (2005)
- of networks and men by Yann Gourvennec
   (intro) (I) (II) (III) (IV) (V) (VI) (VII) (VIII) (IX)
 
> THE POWERPOINT DISEASE ( 2004)
- The Powerpoint Disease: Glitz over Content  by Giancarlo Livraghi
 
> THE ICT MARKETING DOSSIER (2004) by Yann Gourvennec
- Marketing Information and Communications Technology (ICT) Products/services

- PART ONE - EXPLORING THE CONTEXT OF ICT (1/2)
- PART TWO - EXPLORING THE CONTEXT OF ICT (2/2)
- PART THREE - BASIC PRINCIPLES
- PART FOUR - BASIC PRINCIPLES (2)
- PART FIVE - BASIC PRINCIPLES (3)
- PART SIX - BASIC PRINCIPLES (4)
- PART SEVEN - BASIC PRINCIPLES (5)
- PART EIGHT - ICT MARKETING MAPPING
- PART NINE - ICT MARKETING MAPPING (2)
- PART TEN - MARKETING PROJECTS
- PART ELEVEN - MARKETING PROJECTS (2)
- PART TWELVE - INNOVATION PROJECTS METHODOLOGY
- PART THIRTEEN - INNOVATION PROJECTS (2)
- PART FOURTEEN - METHODOLOGICAL TOOLBOX (1)

 
> LOST IN TRANSLATION? ( 2004)
- Lost in translation? advice on multicultural Marketing  by Martin Heimann
 
> HOW TO CONDUCT STRATEGIC ASSESSMENTS (2004)
- Strategic assessments methodology  by Yann Gourvennec
 
> INFORMATION TRACKING IN THE INFORMATION AGE (REVISITED) (2004)
- Stop searching for information. Start finding it instead  by Yann Gourvennec
 
> IT DOESN'T MATTER or DOES IT REALLY? (2003)
- A debate on Nicholas Carr's article by Yann Gourvennec
 
> COOPERATIVE COMPUTING: THE FELLOWSHIP OF THE GRID (2003)
- Taking the Internet to the next level by Jérôme Delacroix
 
> THE ANTHROPOLOGY OF FILE SHARING (2002-2003)
- Consuming Napster as a gift by Markus Giesler and Mali Pohlmann
 
> THE FRENCH DTTV MESS (dec 2002)
- French DTTV, An Overview of the Year Ahead by Serge Henri Saint Michel
 
> CONSUMER TRENDS ACROSS EUROPE ... and the World (nov 2002)
- Post-modern Behaviours and Consumer Trends by Michael Willmott
 
> IS THERE STILL HOPE IN THE BROWSER WAR? (oct 2002)
- Post-mortem of the Netscape Marketing Fiasco by Yann Gourvennec
 
> TRIBAL MARKETING (2001)
- The Tribalisation of Society by Bernard Cova
 
> CUSTOMER LOYALTY ISSUES (2000)
- The Subscriber Society by Jerome Delacroix
> ERP's PROMISES & LIMITATIONS AS A DIFFERENTIATION FACTOR (2000)
- T.H Davenport's Mission Critical by Yann Gourvennec
> THE NEW ERA OF NETWORKING (2000)
- Napster vs Gnutela by Jerome Delacroix
> ONLINE WEB INTERVIEWING (2000-2002)
    by Yann Gourvennec

- Internet Surveys (Part I) : Realtime Biases
- Internet Surveys (Part II) : Dos and Don'ts of Internet Surveying
- Internet Surveys (Part III) : How to Setup One's Online Web Survey
> EFFECTIVE COMMUNICATIONS (1999-2000)
    by Yann Gourvennec
- How to create effective Fac Simile Direct Marketing Campaigns
 
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