|
e-mail usage in the workplace - worst practices
- intro
- part 1
- part 2
- part 3
- part 4
- part 5
2008
e-mail
usage and the status of SPAM in the US in 2007
2007
Working
and Living in Britain
Spring 2007
In
Search of Business Value
October, 2005
The
Powerpoint Disease: Glitz over Content
July, 2004
The “powerpoint syndrome” is a well known disease,
clearly diagnosed in a variety of analyses of corporate
efficiency and communication.
How to Conduct Strategic
Assessments
March, 2004
This methodology enables
you to assess the current strategy of the organisation
you are working with. You may use it for pure strategic
purposes or as a means to elicit the current strategic
context of the implementation of a future Marketing
Information System.
Information
Tracking in the Information Age (2003 version)
November,
2003
Even if it is still early days to replace all your
information sources by the Internet, one can surely
rate the Internet as the best place to start when
you want to launch a Marketing Intelligence campaign.
BOX
A: TOOLBOX
BOX B:
RECOMMENDATIONS
IT Does Not Matter or Does IT, Really?
September,
2003
A summary of Nicholas Carr's article on the 'commoditisation'
of IT. In Nicholas Carr's opinion, IT has become an
infrastructural technology and his comparison of the
1860's and today's IT crisis is compelling. A few
links within this page will echo - or sometimes contradict
- some of Carr's conclusions.
Consuming
Napster as a Gift
June, 2003
Napster has highlighted the strange behaviour of a
vast category of Internet 'consumers'. This strange
behaviour stems from the notion of 'gift', as shown
by Pohlmann & Giesler, but also from a strong
postmodern cultural background.
[article available in html
or pdf
format]
Online Marketing
Research
2000-2002
This survey methodology is aimed at helping those
who wish to set up a survey online and don't know
how to do it. This methodology is fuelled by real-life
examples and it has been part of the ESC Lille Business
School 'Direct Marketing' post garaduate curriculum
in 2001 & 2002.
Information
Tracking
2000
Here is a complete "nodal points" methodology
describing how, with care and method one may find
valuable information on the Web.
Tribal
Marketing
Spring 2001
Bernard Cova is the Well known Marketing expert of
Tribal Marketing. In this fundamental piece of Marketing
literature, he opposes traditional one-to-one Marketing
approaches with more thorough and plausible Tribal
Marketing approaches, inspired by true sociological
work by Postmodern Sociologist Michel Maffessoli
|
