About us

Visionary Marketing – Digital Marketing Agency

Visionary Marketing is a digital marketing agency based in Paris, managed by seasoned practitioners in digital strategy, digital communication and web marketing. Our consultants have solid experience in the digital field with a practice of Web management over very long periods. All Visionary Marketing consultants know your business and for good reason: they have been practicing it for many years in the field. For the past two and a half years, we have also expanded our team to include young talent, whom we have trained ourselves at the agency. The 2016 Traackr Report on Content Marketing Influencers (50 Influencers to Watch) highlighted this fact by highlighting the Visionary Marketing team members and their expertise.

Our field of action covers strategy and digital transformation as well as training (both closely linked), digital content marketing strategies with a strong social media component (in B2B and B2C), and community projects. Finally, the agency also has capabilities in marketing automation and performance marketing , in partnership with Get + and Effinity, the group of which we are a part. For each of these topics, we have developed original methodologies proven in the field, and described a few on these pages, such as the method of the report of the Martian in digital transformation or that of the projective questionnaire.

Before discovering our offer of digital marketing services , we invite you to discover our vision and our approach of work in the digital domain. This approach is very important to us because it helps to establish our specificity and our expertise.

With Visionary Marketing , move from influence to performance

Have you ever read David Siegel’s “digitalize your enterprise”? Probably not, and that’s not very appreciable because David Siegel is a visionary (we love visionaries at Visionary Marketing!). He is one of the best web designers of the 90s and the early 2000, who realized that the Web was not (just) a matter of pretty graphics and typography. His book struck us by its accuracy, so upstream in the takeoff of the Web. But to be honest, it does not surprise us much. It’s not good to be right too soon: Siegel’s career came to a standstill when his book did not meet the hoped-for success on Amazon. No wonder he did not sell himself: Siegel was the apostle of what we call today the “digital transformation” 15 years before the time.

Nothing he professed in his book was infeasible (for our part, we had already begun to work in the sense of what he described in 1996), but the main problem was that only few people – having a Sufficient digital culture – were stimulated enough to read his book and take an interest in the subject matter. He was trying to put the Web at a strategic level, which was beyond the reach of most marketers who already had enough difficulty understanding the importance of the formal Web.
At Visionary Marketing, our goal is clear: we want to avoid online marketing just for the sake of online marketing at all costs. Things such as purchases of “likes” to pretend that we practice viral marketing and the race for huge budgets to grow a “commitment” that is difficult to define and whose scope is limited anyway, are not part of our methods. We are sticking to business transformation with digital , not to digital transformation pushing for digital transformation.

That’s why our motto is ” from influence to performance “. Now you understand where we are coming from .

The history of our initial place of business, Square d’Orléans, at 80 rue Taitbout, Last home of Chopin from 1842 to 1849

The agency was located from 2014-2019 in the heart of the historic neighborhood of La Trinité, in the Square d’Orleans. As of September 1, 2019, we moved to 17-21 rue Saint Fiacre, in the 2nd arrondissement of Paris.

It’s been four years since Visionary Marketing was established at 80 rue Taitbout, in the 9th district of Paris . We owe this location to our colleagues and partners at Effinity, whose offices we share. Every day spent in this place full of history is a wonder. For the one who has spent his life working for large groups in the heartless neighborhoods of London, Paris or elsewhere, such an opportunity to work in a place as beautiful and evocative of a period and romance, is certainly far away in our time.
The first months of our installation did not really inspire us to contemplate much. We could see that this place was magical, but we had a notion that we would be too busy with our activities that we won’t have even a few minutes to look up and enjoy the view around us. The activity has never slackened since then , but we could still find some time to observe the beautiful surroundings. Then, in November 2015, thanks to our move, we had to pass under a flowered porch every day to push the green door of our office. There was this plaque on the left at the entrance which indicated that Frederic Chopin, the famous Polish musician, had lived here. While listening to his music here, one could perhaps imagine a Polonaise or a Nocturne. Then a while later, we started looking for information on the Square d’Orléans.

As we researched the site, we identified interesting documents from which we drew on this brochure. Here are our reflections, dotted with texts whose sources are indicated, which will hopefully allow you to better understand and appreciate this exceptional place.
Originally, we designed it for our visitors to have a digital experience of the spell of this place and its ancient inhabitants. The photos are from us, you can also find them on antimuseum.com

About the Visionary Marketing Agency

VisionaryMarketing.com

Marketing & Innovation by Visionary marketing

Visionarymarketing.com – Marketing & Innovation is a pioneering Internet marketing information website, created in 1996. Since then, 40 authors have worked collaboratively to share information and analysis on this marketing site.
Visionary Marketing The main themes of this information site are Digital Marketing, Marketing and innovation, Social media, Digital transformation and Content marketing. Visionary Marketing also publishes a YouTube channel.
This Marketing & Innovation information site is published by the eponymous digital marketing agency Visionary Marketing [go to the home page of the publisher of this website].
Marketing & Innovation editorial Guideline
The spirit and professionalism that have guided the management of this marketing information site since its creation have been preserved.
The founder of Visionary Marketing, as the person in charge of this publication, carefully watches over the quality of our content, references to proper information sources. We are guided by ethics and respect for our readers.

Read our Notes on data privacy

8 thoughts on “About us

  1. Hello Yann:
    I wanted to share with you some news about an innovation e-book I just finished. It is called Innovation Strategies. This book covers the innovation strategies of companies that were mentioned in a BusinessWeek article (April 24, 2006). BW nominated these companies as “the world’s most innovative companies”.
    I took the role of an industrial archeologists and started looking at the artifacts and other sources of information about the companies to read the qualities that may have encouraged someone to nominate these companieas as the “most innovative”.
    The result is this 160page e-book that looks at the strategies, methods and products of: IDEO, Philips, Samsung, Target, eBay, Nokia, IKEA, Virgin, GE, P&G, Gillette, Dell, Toyota and Apple.
    This book uses a cross-disciplinary perspective to analyze the companies and products: including user experience design, human factors, art, marketing, branding, etc
    You can download a copy of the Samsung chapter and read a bit more about this book here:
    http://uxdtools.com/books_2006/book_innov_001.html
    .

  2. With your focus on creativity, and your blog, you might like to see a copy of Jack’s Notebook by Gregg Fraley. It’s a business novel about Creative Problem Solving.
    A little about the book and author: Jack’s Notebook depicts the story of down-and-out 20-something, Jack Huber, as he embarks on a journey of self-realization and life change. Jack’s mentor and guide on his internal expedition is Manny Gibran, a creativity consultant and expert in a process known as Creative Problem Solving. After a brief yet informative tutorial in the practices of CPS, Jack finds himself quitting his dead-end part time jobs, following his lifelong dream of opening up his own photography business, and, as an added yet unexpected bonus, falling in love. Jack even manages to solve a mystery and save his damsel in distress along the way.
    About the author: Gregg Fraley works as an innovation consultant to Fortune 500 companies and does keynote speeches and workshops on creative thinking, innovation, problem solving, and new-product development. He is a partner in The Innovise Guys, an innovation and entertainment podcast. Fraley is a board member of the Creative Education Foundation (CEF), and he teaches creative problem solving at CEF’s annual Creative Problem Solving Institute (CPSI). He is also a professional member of the National Speakers Association (USA). Learn more at http://www.greggfraley.com/.

  3. Very interesting content guys. I’ll be back to look again. I’d also like to add you to the links on my blog.
    Take a look at it–Right Brain/Left Brain Marketing–when you get a chance.
    http://rblb.wordpress.com
    Cheers,
    Barry

  4. Bonjour,
    Journaliste pour DECIDEURSTV, je me permets de vous contacter dans le cadre du lancement du Club des Décideurs de la Relation Client, le 25 septembre prochain. Ce Club a été fondé par DECIDEURS TV, La Poste, Easiware et Diabolocom.
    Chaque mois, nous produisons pour les formats vidéos, un plateau, une infographie et un reportage sur un thème relatif à la Relation Client. Pour les formats écrits, nous aurons un sondage, une fiche pratique et des avis d’experts.
    Je vous invite à regarder une de nos émissions en cliquant ici
    Votre profil et votre expertise étant en adéquation avec les thèmes abordés dans nos émissions, je vous sollicite pour savoir si vous pouviez, dans la mesure du possible, écrire un court article, un édito sur le Social CRM BtoB ou le Social CRM BtoC. Il sera classé dans la catégorie avis d’experts. Rien ne vous empêche de reprendre un article déjà publié. Par ailleurs, vous êtes libre de l’angle à adopter par rapport à ces problématiques.
    D’autre part, nous avons une section Who’s who dans laquelle nous répertorions les acteurs essentiels de la RC. Si vous l’acceptiez, pourriez-vous répondre brièvement aux questions ci-dessous, nous envoyer un court CV et ainsi figurer dans notre Who’s who des décideurs?
    1 – Quels éléments de la Relation Client vous ont séduit au point d’en faire votre métier ?
    2 – Quels éléments, selon vous, ont le plus marqué la Relation Client ces dernières années ?
    3 – Selon vous, quelle marque a réinventé la Relation Client depuis 2000 ?
    4 – Quelles sont, selon vous, les grandes tendances à venir de la Relation Client ?
    5 – Qu’attendez-vous du Club des Décideurs de la Relation Client ?
    Je reste à votre disposition pour toutes informations supplémentaires.

    Bien cordialement,

    notre carte de visite vidéo
    Alizée Divialle
    Journaliste
    01.40.13.43.17
    redaction@decideurstv.com
    33 rue des Jeûneurs 75002 Paris
    DECIDEURS TV

  5. My name is Joy Parks and I represent a number of leading online companies in various fields including gaming, sports, international flower delivery, and finance.
    I was impressed by your internet site and I would like to discuss various advertising options.
    If you are interested, please reply and I will send you more information about our proposal.
    I look forward to hearing from you.
    Best regards,
    Joy Parks
    joy@media-ads.info

  6. Thanks for following The immortal Yann. I usually post once a week and I hope you will find entertaining music and writing and perhaps make some discoveries. Good luck with your blog. Regards Thom

    1. Thanks Thom. As you have probably noticed, I have been less busy recently but I am planning to get back on track with the English blog.
      Thanks for your kind message.

Comments are closed.