Verizon: using crowdsourcing to get products right – or wrong

A few weeks ago in San Francisco, I attended the fiftieth Blogwell presentation since the beginning. Laurie Shook is portfolio leader at Verizon, a leading US telecom operator. She is a product marketer who uses social media, not a social media expert and she even describes herself as a “marketeer with a passion for Social Media” on her LinkedIn profile.