I have been a long time fan of Luis Suarez whom I was supposed to meet at the Enterprise 2.0 summit except that my clients decided otherwise. Fortunately, I was … Lire la suite
Today’s selection … Is this piece in Adweek about Gigya’s insights regarding Google+ and the fact that, although it is said to be the second biggest social network in terms … Lire la suite
By Yann Gourvennec As an early adopter (beginning of 2004) adopter and future “ambassador” of LinkedIn, I am very pleased to be able to reblog Deep Nishar’s post about the … Lire la suite
new Facebook advertising campaign I’m not sure about the purpose of this commercial which I tend to find very depressing and not really inspiring. Facebook is understandably under pressure from … Lire la suite
Dalton Caldwell, 32, is the founder and CEO of app.net but how he got there is a long story. A native from Texas, he went to university in Stanford, Calif., … Lire la suite
I put this presentation together at very short notice in order to facilitate asession organised by Orange Business Services for its clients. This isn’t therefore a piece of scientific research, … Lire la suite
value creation and monetization at Facebook: to succeed, other revenue streams than advertising and app revenue share should be developed now
For many, including Google, Facebook is a distraction from regular Internet surfing. The Palo Alto-based social network company firm has developed an engaging experience for users which creates some sort of addiction to the social network: almost all your “friends” are here and such a sheer volume of users is not available anywhere else.
current data is available for free
Facebook offers its service in exchange for the right to capture and collect a huge volume of demographic and preference data from its users. That data is extremely valuable to brands. Marketers and advertisers can use the data efficiently because it is detailed and personal.
Carlos Jordan de Urries (left) and Chrystele Bazin (below), senior consultants at Sofrecom (a France Telecom Company) have updated us on the status of Social Media in emerging markets last … Lire la suite
Managing one’s online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a photograph on one’s facebook profile in which he or she is holding a glass of champagne and assuming weird poses (and God knows I came across quite a few counter examples). Many chances are that the person with whom you are about to have an appointment has just gone straight to ’Google’ your name on the Internet. This is what is called online reputation (or online identity) management (abbreviated ORM), that is to say your image as it is showing online through Internet and social media exposure.