social media note: this is an unabridged version of my article publihed on Bnet.co.uk In our previous article about social media, we have described the 8 reasons why managers love … Lire la suite
The tide of marketing is turning at last. After more than 13 years of battling against autistic — and largely inefficient — old world marketing techniques and visions, we are now witnessing a few cracks in the ice of top-down marketing strategy. Firstly, Regis Mc Kenna and Geoffrey Moore introduced new ways of dealing with clients mainly in the IT world at the end of the 1980s and the beginning of the 1990s. The approach was no longer demographic but behavioural.