We, in Europe, see ourselves as whingers (Britons are supposedly nicknamed “whingeing poms” by Australians) and on both sides of the Channel, one keeps hearing complaints about this and that … Lire la suite
There has been questions in certain European countries with regard to how widespread the adoption of contact marketing on the continent could have been (cf. this piece on my French … Lire la suite
Mystery shoppers aren’t anything new; this marketing technique dates back from the 1940s. It was then used even before the term “marketing” had been coined. Yet, MarketForce, a US company … Lire la suite
This is the third Sugar CRM executive to be interviewed by visionary marketing.com. My first interview took place two years ago with Larry Augustin, CEO and founder of the CRM company, who is also one of the people who coined the phrase: “open source”. After a brief Skype encounter with the company’s marketing executive Jan Sysmans last year, I now had the chance of spending some time with Tom Schuster, VP EMEA of Sugar CRM. Let’s see what’s happening in Europe with regard to the development of CRM usage in this exclusive interview with took place a few weeks ago.
Google is big. And getting bigger. In the online advertising world they have now become unavoidable and so far they suffer no rivalry. They are also projecting to take over rival firm doubleclick but the merger is still under investigation. Grossman’s point in this article is that Google obviously has all the means to massage piles of data about users and usage patterns and even do evil things with them but that Google doesn’t have an obvious vested interest in using this data in the wrong way, or rather that it has yet to be proven that it has.