{"id":9971,"date":"2013-11-20T09:00:01","date_gmt":"2013-11-20T08:00:01","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=9971"},"modified":"2021-04-23T21:31:29","modified_gmt":"2021-04-23T19:31:29","slug":"du-social-media-au-social-mass-media-avec-hoostuite","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2013\/11\/20\/du-social-media-au-social-mass-media-avec-hoostuite\/","title":{"rendered":"Du Social media au social mass media &#8211; (avec Hootsuite)"},"content":{"rendered":"<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/11\/tv-large.gif\"><em><span style=\"color: #4f81bd;\"><img decoding=\"async\" style=\"background-image: none; float: left; padding-top: 0px; padding-left: 0px; margin: 0px 10px 10px 0px; display: inline; padding-right: 0px; border-width: 0px;\" title=\"tv-large\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/11\/tv-large_thumb.gif\" alt=\"tv-large\" width=\"150\" height=\"117\" align=\"left\" border=\"0\" \/><\/span><\/em><\/a><em><span style=\"color: #4f81bd;\">Il y a quelques jours, je recevais un message mail (r\u00e9miniscence du pass\u00e9 ?) de la part de l&rsquo;\u00e9diteur <a href=\"http:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite<\/a><\/span><\/em><em><span style=\"color: #4f81bd;\"> me pr\u00e9cisant que ma vid\u00e9o \u00e9tait en ligne. <a href=\"http:\/\/blog.hootsuite.com\/intrapreneur-yann-gourvennec\/\" target=\"_blank\" rel=\"noopener noreferrer\">Puis je fus noy\u00e9 de mentions Twitter \u00e0 propos des indications que j&rsquo;avais livr\u00e9es dans cette vid\u00e9o<\/a>. Je suis v\u00e9ritablement reconnaissant \u00e0 <a href=\"https:\/\/visionarymarketing.com\/2017\/02\/medias-sociaux-2\/\">Hootsuite<\/a> d\u2019avoir mont\u00e9 cette superbe interview et de m&rsquo;avoir donn\u00e9 une chance de partager mes visions sur le m\u00e9dias sociaux et comment ils \u00e9voluent. <\/span><\/em><\/p>\n<p><em><span style=\"color: #4f81bd;\">Nous (<a href=\"http:\/\/hervekabla.com\" target=\"_blank\" rel=\"noopener noreferrer\">Herv\u00e9 Kabla<\/a>, mon <span class=\"removed_link\" title=\"http:\/\/www.editions-kawa.com\/fr\/\">\u00e9diteur<\/span> et moi-m\u00eame) sommes en train de travailler aujourd&rsquo;hui \u00e0 l&rsquo;adaptation anglaise de notre dernier livre \u00ab la communication digitale expliqu\u00e9e mon boss \u00bb, qui va s\u2019intituler \u201c<strong>Managing Digital Marketing Like A Boss<\/strong>\u201d en anglais, si tout va bien, \u00eatre disponible avant No\u00ebl. Cette vid\u00e9o pr\u00e9figure cette sortie du livre dans la langue de Shakespeare. <\/span><\/em><\/p>\n<p><iframe title=\"[Fr] Les Mass M\u00e9dias Sociaux - vid\u00e9o hootsuite\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/O8Ozohme1vI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><em><span style=\"color: #4f81bd;\">Voici l\u2019introduction en fran\u00e7ais puis le lien vers le texte anglais :<\/span><\/em><\/p>\n<h2><strong>Vision du Web social par Yann Gourvennec \u2013 Hootsuite social media management\u00a0<\/strong><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/11\/INPI-couverture_V3_com_digi.gif\"><img decoding=\"async\" class=\"alignnone\" style=\"background-image: none; float: none; padding-top: 0px; padding-left: 0px; margin: 10px auto; display: block; padding-right: 0px; border-width: 0px;\" title=\"INPI-couverture_V3_com_digi\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/11\/INPI-couverture_V3_com_digi_thumb.gif\" alt=\"Social media\" width=\"604\" height=\"234\" border=\"0\" \/><\/a><\/h2>\n<blockquote class=\"quote-light\"><p>Un \u00ab Intrapreneur \u00bb est quelqu\u2019un qui remet en question L&rsquo;ordre \u00e9tabli \u00e0 l&rsquo;int\u00e9rieur d\u2019une entreprise.<\/p><\/blockquote>\n<p>\u201cOn trouve des intrepreneurs dans les grandes entreprises les organisations complexes, dans lesquels ils apportent leurs puissantes innovations au travers de leurs comp\u00e9tences en conduite du changement \u00bb dit Yann Gourvennec.<\/p>\n<p>\u00ab Pour moi, \u00eatre un intrepreneur veut dire beaucoup de choses en termes de philosophie, de la fa\u00e7on dont je vois les choses, dont je travaille avec mes coll\u00e8gues et sur comment je fais avancer les projets et mets en \u0153uvre l&rsquo;innovation \u00e0 l&rsquo;int\u00e9rieur d&rsquo;une entreprise. \u00bb<\/p>\n<p><strong>Manager la communication digitale comme un boss<\/strong><\/p>\n<p><img decoding=\"async\" style=\"float: right; margin: 0px 0px 10px 6px; display: inline;\" src=\"https:\/\/web.archive.org\/web\/20201112023848\/https:\/\/i0.kym-cdn.com\/photos\/images\/original\/000\/114\/151\/14185212UtNF3Va6.gif?1302832919\" alt=\"Like A Boss\" width=\"250\" height=\"188\" align=\"right\" \/>(<a href=\"http:\/\/knowyourmeme.com\/memes\/like-a-boss\" target=\"_blank\" rel=\"noopener noreferrer\">NDLR : Like A Boss est un meme de l&rsquo;Internet<\/a>, un peu moins compr\u00e9hensible en fran\u00e7ais, il fait beaucoup rire les anglophones et pourrait se traduire par \u00ab comme un chef \u00bb)<\/p>\n<p><a href=\"http:\/\/amonboss.com\" target=\"_blank\" rel=\"noopener noreferrer\">Le premier livre de Yann Gourvennec \u00ab les m\u00e9dias sociaux expliqu\u00e9s mon boss \u00bb<\/a> a \u00e9t\u00e9 \u00e9lu livre digital le plus influent en France en 2012. Depuis lors, son coll\u00e8gue <a href=\"http:\/\/hervekabla.com\" target=\"_blank\" rel=\"noopener noreferrer\">Herv\u00e9 Kabla<\/a> et lui-m\u00eame ont lanc\u00e9 une suite en fran\u00e7ais, en \u00e9largissant le spectre du livre de fa\u00e7on \u00e0 embrasser l&rsquo;ensemble de la discipline de la communication digitale, et pas seulement les m\u00e9dias sociaux (d&rsquo;o\u00f9 le titre).<\/p>\n<p>\u00ab Pour Herv\u00e9 Kabla et moi-m\u00eame, les m\u00e9dias sociaux font parti aujourd&rsquo;hui du mix de la communication digitale \u00bb, explique Yann. \u00ab Il n&rsquo;est plus question aujourd&rsquo;hui de se demander s&rsquo;il faut \u00eatre pr\u00e9sent ou non sur les m\u00e9dias sociaux. Nous avons d\u00e9pass\u00e9 cet \u00e9tape-l\u00e0, et nous devons nous poser aujourd&rsquo;hui la question de savoir pourquoi nous y sommes, est-ce que cela a un sens, comment j&rsquo;affine mes objectifs, comment j\u2019affine ma strat\u00e9gie, et d\u00e9veloppe ma pr\u00e9sence et enfin, comment je structure ma gouvernance. La question du retour sur investissement n&rsquo;est plus optionnelle non plus. Les m\u00e9dias sociaux font partie du mix num\u00e9rique, une discipline bien plus large qui doit \u00eatre comprise de chacun dans l&rsquo;entreprise, pas seulement de l&rsquo;\u00e9quipe digitale. \u00bb<\/p>\n<p>\u00ab S&rsquo;il y a une le\u00e7on \u00e0 tirer de nos livres, c&rsquo;est que nous traversons une p\u00e9riode paradoxale : la communication digitale est omnipr\u00e9sente, tout le monde doit et veut en faire. Cela a l&rsquo;air simple, mais cela ne l&rsquo;est pas. Car il s&rsquo;agit d&rsquo;une discipline en propre qui requiert expertise et exp\u00e9rience. Apr\u00e8s tout, confieriez-vous la vie de votre enfant le plus cher \u00e0 un chirurgien qui serait en train de lire \u00ab la chirurgie pour les nuls \u00bb ? Alors pourquoi votre strat\u00e9gie digitale devrait-elle \u00eatre confi\u00e9 \u00e0 une personne qui arbore fi\u00e8rement 2 abonn\u00e9s sur son compte Twitter ? S&rsquo;il existe bel et bien un besoin urgent d&rsquo;inclure largement tous les employ\u00e9s de l&rsquo;entreprise dans la transformation digitale, le recrutement de professionnels exp\u00e9riment\u00e9s et comp\u00e9tents en communication digitale et en strat\u00e9gie m\u00e9dias sociaux est \u00e9galement aussi important \u00bb.<\/p>\n<p>lire la suite : <a href=\"http:\/\/blog.hootsuite.com\/intrapreneur-yann-gourvennec\/\">Social Insights from European Thought Leader, Yann Gourvennec &#8211; HootSuite Social Media Management<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a quelques jours, je recevais un message mail (r\u00e9miniscence du pass\u00e9 ?) de la part de l&rsquo;\u00e9diteur Hootsuite me pr\u00e9cisant que ma vid\u00e9o \u00e9tait en ligne. Puis je fus noy\u00e9 de mentions Twitter \u00e0 propos des indications que j&rsquo;avais livr\u00e9es dans cette vid\u00e9o. Je suis v\u00e9ritablement reconnaissant \u00e0 Hootsuite d\u2019avoir mont\u00e9 cette superbe &hellip;<\/p>\n","protected":false},"author":2,"featured_media":50969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-9971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Du Social media au social mass media - (avec Hootsuite)<\/title>\n<meta name=\"description\" content=\"Du social media au social mass media : des intrepreneurs apportent leurs puissantes innovations au travers de la conduite du changement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2013\/11\/20\/du-social-media-au-social-mass-media-avec-hoostuite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Du Social media au social mass media - (avec Hootsuite)\" \/>\n<meta property=\"og:description\" content=\"Du social media au social mass media : des intrepreneurs apportent leurs puissantes innovations au travers de la conduite du changement\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2013\/11\/20\/du-social-media-au-social-mass-media-avec-hoostuite\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-20T08:00:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-23T19:31:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/10\/fr-la-communication-digitale-explique-mon-boss-2013-les-slides-1-638-e1583943328943.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"638\" \/>\n\t<meta property=\"og:image:height\" content=\"479\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2013\\\/11\\\/20\\\/du-social-media-au-social-mass-media-avec-hoostuite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2013\\\/11\\\/20\\\/du-social-media-au-social-mass-media-avec-hoostuite\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Du Social media au social mass media &#8211; 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