{"id":99,"date":"2006-08-25T21:24:35","date_gmt":"2006-08-25T19:24:35","guid":{"rendered":"https:\/\/visionary.wordpress.com\/2006\/08\/25\/du-nouvel-usage-des-licences-pour-enfants\/"},"modified":"2021-03-05T07:50:04","modified_gmt":"2021-03-05T06:50:04","slug":"du-nouvel-usage-des-licences-pour-enfants","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2006\/08\/25\/du-nouvel-usage-des-licences-pour-enfants\/","title":{"rendered":"Du nouvel usage des licences pour enfants"},"content":{"rendered":"<p>C\u2019est la rentr\u00e9e des classes et les enfants vont faire l\u2019objet de toutes les attentions\u00a0:<\/p>\n<p>L\u2019enseigne Champion s\u2019inqui\u00e8te de l\u2019\u00e9quilibre nutritionnel de nos ch\u00e9rubins et lance une gamme compl\u00e8te de barquettes de mini-fruits et l\u00e9gumes.<\/p>\n<p>L\u2019innovation\u00a0? Ces fruits et l\u00e9gumes seront estampill\u00e9s DISNEY\u00a0: des stickers \u00e0 l\u2019effigie des h\u00e9ros de la c\u00e9l\u00e8bre firme seront en effet \u00e0 collectionner\u00a0: cela s\u2019appelle le licensing de fruits et l\u00e9gumes, de l\u2019in\u00e9dit dans l\u2019univers des licences.<\/p>\n<p>Par cette initiative, DISNEY se rach\u00e8te une virginit\u00e9. En effet, son image \u00e9tait jusqu\u2019\u00e0 pr\u00e9sent rattach\u00e9e \u00e0 la \u2018junk food\u2019 en raison de son contrat avec McDonald\u2019s pour promouvoir les fameuses Happy Meal, contrat qui devrait justement se terminer \u00e0 la fin de cette ann\u00e9e.<\/p>\n<p><!--more-->Ce m\u00eame proc\u00e9d\u00e9 a par ailleurs \u00e9t\u00e9 lanc\u00e9 avec succ\u00e8s par NICKELODEON,\u00a0 la cha\u00eene t\u00e9l\u00e9vis\u00e9e pour enfants aux Etats-Unis pas plus tard que cet \u00e9t\u00e9\u00a0: Bob l\u2019\u00e9ponge et Dora l\u2019exploratrice ont ainsi \u00e9t\u00e9 appel\u00e9s en renfort afin de contrecarrer les critiques selon lesquelles la t\u00e9l\u00e9vision encourage l\u2019ob\u00e9sit\u00e9 enfantine.<\/p>\n<p><strong>Vu sous cet angle, am\u00e9liorer son image de marque para\u00eet \u00eatre un jeu d\u2019enfant\u00a0! Et les licences pour enfants ont par la m\u00eame occasion trouv\u00e9 un nouveau terrain de jeu\u00a0;))<\/strong><\/p>\n<p><em>Sources\u00a0:<\/em><\/p>\n<ul>\n<li class=\"MsoNormal\"><span style=\"font-family: Times New Roman;\"><a title=\"visionary marketing\" href=\"https:\/\/web.archive.org\/web\/20120714100051\/http:\/\/www.mbk.secodip.com:80\/histo_ideedujour.asp?id=149\" target=\"_blank\" rel=\"noopener noreferrer\">La minute du marketing Juin 2006<\/a>\u00a0\u00a0<\/span><\/li>\n<li class=\"MsoNormal\"><span style=\"font-family: Times New Roman;\"><a title=\"visionary marketing\" href=\"https:\/\/web.archive.org\/web\/20071226235757\/http:\/\/www.lsa.fr:80\/article\/page_article.cfm?idoc=78848&amp;navartrech=1&amp;id_site_rech=16&amp;maxrow=57&amp;home=home\" target=\"_blank\" rel=\"noopener noreferrer\">LSA \u00a0Newsletter Ao\u00fbt 2006<\/a><\/span><\/li>\n<li class=\"MsoNormal\"><span style=\"font-family: Times New Roman;\">Promo magazine Juillet 2006 <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est la rentr\u00e9e des classes et les enfants vont faire l\u2019objet de toutes les attentions\u00a0: L\u2019enseigne Champion s\u2019inqui\u00e8te de l\u2019\u00e9quilibre nutritionnel de nos ch\u00e9rubins et lance une gamme compl\u00e8te de barquettes de mini-fruits et l\u00e9gumes. L\u2019innovation\u00a0? Ces fruits et l\u00e9gumes seront estampill\u00e9s DISNEY\u00a0: des stickers \u00e0 l\u2019effigie des h\u00e9ros de la c\u00e9l\u00e8bre firme seront en &hellip;<\/p>\n","protected":false},"author":6,"featured_media":34070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-99","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Du nouvel usage des licences pour enfants<\/title>\n<meta name=\"description\" content=\"C\u2019est la rentr\u00e9e des classes et les enfants vont faire l\u2019objet de toutes les attentions\u00a0: L\u2019enseigne Champion s\u2019inqui\u00e8te de l\u2019\u00e9quilibre nutritionnel de\" \/>\n<meta name=\"robots\" content=\"noindex, 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