{"id":9686,"date":"2013-10-22T09:31:18","date_gmt":"2013-10-22T07:31:18","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=9686"},"modified":"2020-10-05T08:03:05","modified_gmt":"2020-10-05T06:03:05","slug":"conference-10-constats-sur-le-marketing-de-contenu-brand-content","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2013\/10\/22\/conference-10-constats-sur-le-marketing-de-contenu-brand-content\/","title":{"rendered":"Conf\u00e9rence : 10 constats sur le marketing de contenu (\u00ab\u00a0brand content\u00a0\u00bb)"},"content":{"rendered":"<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/10\/visionary-publishing.gif\"><img decoding=\"async\" style=\"background-image: none; margin: 0px 6px 0px 0px; padding-left: 0px; padding-right: 0px; display: inline; float: left; padding-top: 0px; border-width: 0px;\" title=\"visionary-publishing\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/10\/visionary-publishing_thumb.gif\" alt=\"visionary-publishing\" width=\"150\" height=\"152\" align=\"left\" border=\"0\" \/><\/a><em><span style=\"color: #646b86;\">Le marketing de contenu ou brand content se g\u00e9n\u00e9ralise. Mais est-il nouveau ? Idem pour le bouche \u00e0 oreille, le Web collaboratif, l\u2019UGC (User Generated Content) \u2026 Qui plus est, alors que la communication digitale se g\u00e9n\u00e9ralise, est-elle toujours bien comprise ? Le Web est-il toujours per\u00e7u \u00e0 sa juste valeur ? Les entreprises qui se lancent \u00e0 corps perdu dans la course quantitative au contenu de marque (content marketing), trouvent-elles toujours la note juste ? Ce soir, je parlerai autour d\u2019une version mise \u00e0 jour de ma pr\u00e9sentation de Lille en Mars, remise \u00e0 niveau et o\u00f9 je ferai allusion \u00e0 mon nouvel ouvrage fra\u00eechement paru la communication digitale expliqu\u00e9e \u00e0 mon boss, dans lequel une section compl\u00e8te est d\u00e9di\u00e9e au marketing de contenu, dans le cadre d\u2019une r\u00e9union organis\u00e9e par Lise Janody \u00e0 Soleilles Cowork, rue Richelieu \u00e0 Paris (Bourse). Venez nombreux \u00e0 19:00 pr\u00e9cises !<\/span><\/em><\/p>\n<p>[slideshare id=17497677&amp;doc=jcw13-lille-22032013-130322032355-phpapp01]<\/p>\n<p><em>la version de Mars, qui sera revue et mise \u00e0 jour pour la conf\u00e9rence de ce soir<\/em><\/p>\n<p>Et voici l\u2019annonce de la conf\u00e9rence par les organisateurs (<a href=\"http:\/\/www.meetup.com\/Content-Strategy-Paris\/events\/144255822\/\" target=\"_blank\" rel=\"noopener noreferrer\">inscrivez-vous il n\u2019y aura pas de place pour tout le monde<\/a>):<\/p>\n<p><a href=\"http:\/\/www.meetup.com\/Content-Strategy-Paris\/events\/144255822\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"display: block; float: none; margin-left: auto; margin-right: auto;\" src=\"https:\/\/i1.wp.com\/visionarymarketing.com\/wp-content\/uploads\/2013\/03\/bouton-inscription-2.jpeg?fit=1200%2C1200\" alt=\"\" width=\"200\" height=\"51\" border=\"0\" \/><\/a><\/p>\n<p><strong>Dix constats autour du contenu digital : Rencontre avec Yann Gourvennec<\/strong><\/p>\n<blockquote class=\"quote-light\"><p>Les m\u00e9dias sociaux ont-ils tu\u00e9 le site web ou le blog ? La communication digitale passe-t-elle obligatoirement par la vid\u00e9o ? Quid des podcasts, de la web radio, du \u00ab user-generated content \u00bb ? Quel avenir pour le Brand content ?<\/p>\n<p>Pour la \u00ab reprise \u00bb de notre groupe Content Strategy Paris, je vous invite \u00e0 venir discuter de ces tendances \u2013 et des id\u00e9es re\u00e7ues \u2013 avec quelqu\u2019un qui n\u2019a gu\u00e8re besoin de vous \u00eatre pr\u00e9sent\u00e9 : Yann Gourvennec, cadre dirigeant \u00e0 l&rsquo;international, marketer, sp\u00e9cialiste du Web et des m\u00e9dias sociaux, intervenant en marketing, conf\u00e9rencier et auteur, et digital native\u2026 depuis 1996. Vous ne connaissez pas Yann ? Je vous invite \u00e0 visiter son site <a href=\"https:\/\/agence.visionarymarketing.com\/fr\/\">VisionaryMarketing.com<\/a> pour en savoir plus\u2026.<\/p>\n<p>Nous vous attendons mardi, 22 octobre, de 19h \u00e0 21h dans les locaux de <a href=\"https:\/\/web.archive.org\/web\/20200804141927\/https:\/\/soleillescowork.com\/\">Soleilles Co-Work<\/a>. Une participation de 10 Euros vous sera demand\u00e9e pour aider \u00e0 payer la location de la salle.<\/p>\n<p>Les places sont limit\u00e9es, donc n\u2019attendez pas \u00e0 vous inscrire (et si vous devez vous d\u00e9sister, m\u00eame \u00e0 la derni\u00e8re minute, n\u2019oubliez pas de nous en avertir\u2026)<\/p>\n<p><a href=\"http:\/\/www.meetup.com\/Content-Strategy-Paris\/events\/144255822\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"display: block; float: none; margin-left: auto; margin-right: auto;\" src=\"https:\/\/i1.wp.com\/visionarymarketing.com\/wp-content\/uploads\/2013\/03\/bouton-inscription-2.jpeg?fit=1200%2C1200\" alt=\"\" width=\"200\" height=\"51\" border=\"0\" \/><\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing de contenu ou brand content se g\u00e9n\u00e9ralise. Mais est-il nouveau ? Idem pour le bouche \u00e0 oreille, le Web collaboratif, l\u2019UGC (User Generated Content) \u2026 Qui plus est, alors que la communication digitale se g\u00e9n\u00e9ralise, est-elle toujours bien comprise ? Le Web est-il toujours per\u00e7u \u00e0 sa juste valeur ? Les entreprises qui &hellip;<\/p>\n","protected":false},"author":2,"featured_media":34066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2898,5064,4072,69],"tags":[],"class_list":["post-9686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-digitale","category-content-marketing-en","category-marketing-innovation","category-marketing-viral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conf\u00e9rence : 10 constats sur le marketing de contenu (&quot;brand content&quot;)<\/title>\n<meta name=\"description\" content=\"Le marketing de contenu ou brand content se g\u00e9n\u00e9ralise. Mais est-il nouveau ? 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En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/9686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=9686"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/9686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/34066"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=9686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=9686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=9686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}