{"id":959,"date":"2008-11-03T13:45:03","date_gmt":"2008-11-03T13:45:03","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=959"},"modified":"2020-09-17T17:13:10","modified_gmt":"2020-09-17T15:13:10","slug":"marketing-de-reseau","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2008\/11\/03\/marketing-de-reseau\/","title":{"rendered":"Marketing de r\u00e9seau : un bon moyen pour d\u00e9velopper vos ventes ?"},"content":{"rendered":"

Le marketing de r\u00e9seau comprend l’affiliation, le \u00ab\u00a0multi level marketing\u00a0\u00bb et les ventes pyramidales (interdites dans presque tous les pays).<\/p>\n

Marketing de r\u00e9seau : un bon moyen pour d\u00e9velopper vos ventes ?<\/h2>\n
\"Marketing<\/a>
Marketing de r\u00e9seau : un bon moyen pour d\u00e9velopper vos ventes ?<\/figcaption><\/figure>\n

A mon avis, le \u00ab\u00a0multi level marketing\u00a0\u00bb (ou marketing de r\u00e9seau) est le plus int\u00e9ressant des trois. Il s’agit, en fait, de la vente de produits ou service par un r\u00e9seau d’affili\u00e9s, compos\u00e9s de plusieurs niveaux (deux uniquement pour le r\u00e9seau d’affili\u00e9s)<\/p>\n

    \n
  • Le producteur, qui propose des produits et services tout en d\u00e9veloppant son r\u00e9seau d’affili\u00e9s. Ceux-ci sont, finalement, ses vendeurs pay\u00e9s \u00e0 la commission.<\/li>\n
  • Les affili\u00e9s, qui vendent pour le producteur, sur la base d’une commission, voire parfois d’un revenu fixe (mais c’est beaucoup plus rare). De plus, et contrairement \u00e0 l’affiliation (2 niveaux), les affili\u00e9s peuvent ici recruter de nouveaux affili\u00e9s et toucheront des commissions non seulement sur leurs propres ventes, mais \u00e9galement sur les ventes de leurs affili\u00e9s \u00ab\u00a0personnels\u00a0\u00bb.<\/li>\n<\/ul>\n

    Par cons\u00e9quent, les affili\u00e9s sont \u00e0 la fois clients et prescripteurs (recommandation). Si le produit apporte une valeur ajout\u00e9e, l’affili\u00e9 peut donc en vanter les m\u00e9rites gr\u00e2ce \u00e0 sa propre exp\u00e9rience d’utilisation, et avec ses propres mots. Est-il possible d’avoir un meilleur canal publicitaire que celui-l\u00e0 ? Combien d’entre nous avons achet\u00e9 quelque chose (appareil photo, ordinateur, voire m\u00eame voyage ou voiture) sur la base de la recommandation d’une personne en qui nous avions confiance ?<\/p>\n

    De plus, le langage sera toujours adapt\u00e9 \u00e0 la cible puisque venant de personnes d\u00e9j\u00e0 en r\u00e9seau pour d’autres raisons (famille, amis, club sportif, association culturelle, \u2026). Que l’affili\u00e9 soit cadre, ouvrier, employ\u00e9 ou patron, il trouvera les \u00ab\u00a0plus\u00a0\u00bb du produit par rapport \u00e0 ses besoins, et saura les expliquer \u00e0 son entourage.<\/p>\n

    Les affili\u00e9s sont donc les meilleurs prescripteurs possibles : <\/strong><\/p>\n

      \n
    • Ils connaissent le produit pour l’utiliser et l’appr\u00e9cier.<\/li>\n
    • Les affili\u00e9s trouvent des utilisations et avantages qui s\u00e9duisent leur environnement social.<\/li>\n<\/ul>\n

      Par cons\u00e9quent, chacun sera le meilleur prescripteur possible.<\/p>\n

      Ainsi donc, gr\u00e2ce au \u00ab\u00a0multi level marketing\u00a0\u00bb, les affili\u00e9s gagnent aussi un avantage personnel \u00e0 prescrire les produits, et donc \u00e0 recruter d’autres affili\u00e9s (gains financiers ou avantages en nature).<\/p>\n

      Il s’agit donc essentiellement d’un r\u00e9seau vertueux : les clients prescrivent les produits, tandis que les affili\u00e9s touche une commission, en vendant les produits et en recrutant de nouveaux affili\u00e9s.<\/p>\n

      Aider ses affili\u00e9s \u00e0 vendre pour r\u00e9ussir<\/strong><\/span><\/p>\n

      Pour r\u00e9ussir dans ce type d’entreprise, le partage est le ma\u00eetre mot. Partager son exp\u00e9rience commerciale et partager le chiffre d’affaire, ce qui nous rapproche \u00e9norm\u00e9ment du mod\u00e8le 2.0 qui rythme notre vie actuellement.<\/p>\n

      Partager son exp\u00e9rience commerciale<\/span><\/p>\n

      Lorsque nous mettons nos produits \u00e0 disposition d’un r\u00e9seau de vendeurs, il est bien s\u00fbr primordial de leur communiquer \u00e9galement comment le vendre au mieux : argumentaires de vente, FAQ, prix et rabais possibles, qualit\u00e9s du produit, des packages tout pr\u00eats\u2026 (vous pouvez inclure dans ces packages des documents techniques et\/ou graphiques (images, photographies) sur vos produits)\u2026 Dans la mesure du possible, leur fournir \u00e9galement des \u00e9chantillons accro\u00eet consid\u00e9rablement les r\u00e9sultats.<\/p>\n

      Vos vendeurs sont \u00e9galement vos clients et vos partenaires, dans les r\u00e9seaux d’affili\u00e9s. Ne pas prendre soin d’eux accro\u00eet le risque de perdre \u00e0 la fois le client et le partenaire. Vous avez donc tout int\u00e9r\u00eat \u00e0 les assister dans d’excellentes conditions, et de leur donner les moyens techniques pour faire la promotion de vos produits.
      \n
      \nPartager son chiffre d’affaire<\/span><\/p>\n

      La commission que vous reversez \u00e0 votre affili\u00e9 (vendeur) doit \u00eatre int\u00e9ressante pour lui. Pourquoi feraient-ils la promotion de produits s’il n’y pas possibilit\u00e9 d’\u00eatre rentable ?\u00a0 Si vous proposez des avantages en nature, veillez \u00e0 ce qu’ils soient suffisamment attractifs. Si l’affili\u00e9 doit atteindre un seuil \u00e9lev\u00e9 de vente pour esp\u00e9rer avoir un retour de votre part, il se d\u00e9courage devant l’ampleur et la difficult\u00e9 de la t\u00e2che \u00e0 accomplir.<\/p>\n

      R\u00e9ussir la promotion d’un r\u00e9seau de vente<\/strong><\/span><\/p>\n

      Pour d\u00e9marrer (voire m\u00eame pour relancer ou maintenir un r\u00e9seau), il faut \u00eatre imaginatif et prudent, tout en ne tombant pas dans les proc\u00e9d\u00e9s faciles et destructeurs, comme le spamming. En effet, l’envoi en masse d’e-mails serait une proc\u00e9dure rapide et peu co\u00fbteuse, mais vraisemblablement tr\u00e8s n\u00e9faste en terme d’image. N’oublions pas que le destinataire de notre spam aura la m\u00eame attitude que nous face \u00e0 un e-mail non sollicit\u00e9 : poubelle !<\/p>\n

      L’id\u00e9al est donc de bien r\u00e9f\u00e9rencer son mod\u00e8le d’affaire, d’en imaginer une campagne virale g\u00e9n\u00e9r\u00e9e par les utilisateurs (buzz par vid\u00e9o ou simplement des messages suffisamment int\u00e9ressants pour \u00eatre relay\u00e9s par la blogosph\u00e8re). Les Google AdWords peuvent \u00e9galement vous aider.<\/p>\n

      La perc\u00e9e du march\u00e9 n’est donc pas fulgurante, mais le retour en terme de vente, de confiance, de fid\u00e9lit\u00e9, de recommandation et de taux de conversion est bien plus important, ce qui vous satisfera vous et vos affili\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Le marketing de r\u00e9seau comprend l’affiliation, le \u00ab\u00a0multi level marketing\u00a0\u00bb et les ventes pyramidales (interdites dans presque tous les pays). Marketing de r\u00e9seau : un bon moyen pour d\u00e9velopper vos ventes ? A mon avis, le \u00ab\u00a0multi level marketing\u00a0\u00bb (ou marketing de r\u00e9seau) est le plus int\u00e9ressant des trois. Il s’agit, en fait, de la …<\/p>\n","protected":false},"author":14,"featured_media":29115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4057],"tags":[],"class_list":["post-959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vente"],"yoast_head":"\nMarketing de r\u00e9seau : un bon moyen pour d\u00e9velopper vos ventes ?<\/title>\n<meta name=\"description\" content=\"Le marketing de r\u00e9seau comprend l'affiliation, le "multi level marketing" et les ventes pyramidales (interdites dans presque tous les pays).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2008\/11\/03\/marketing-de-reseau\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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