{"id":9494,"date":"2013-10-02T08:19:32","date_gmt":"2013-10-02T06:19:32","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=9494"},"modified":"2025-05-08T21:53:56","modified_gmt":"2025-05-08T19:53:56","slug":"couverture-presque-definitive-du-livre-la-communication-digitale-expliquee-a-mon-boss","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2013\/10\/02\/couverture-presque-definitive-du-livre-la-communication-digitale-expliquee-a-mon-boss\/","title":{"rendered":"La couverture du livre \u00ab\u00a0la communication digitale expliqu\u00e9e a mon boss\u00a0\u00bb"},"content":{"rendered":"

\"convertureLa couverture d’un livre de la collection \u00e0 mon boss ce n’est pas un d\u00e9tail.\u00a0Ouf ! Ca fait du bien quand on approche de la fin d\u2019un travail titanesque. 9 mois ont \u00e9t\u00e9 n\u00e9cessaires \u00e0 l\u2019\u00e9criture de notre nouvelle Somme : \u201cla communication digitale expliqu\u00e9e \u00e0 mon boss\u201d, toujours chez notre fid\u00e8le \u00e9diteur Kawa<\/span>, dont on louera encore une fois la souplesse et l\u2019adaptabilit\u00e9, qualit\u00e9s indispensables lorsqu\u2019on travaille avec des pros du Web, habitu\u00e9s \u00e0 penser \u00e0 la vitesse de l\u2019hypertexte.<\/em><\/p>\n

La couverture du livre \u00ab\u00a0la communication digitale expliqu\u00e9e a mon boss\u00a0\u00bb<\/h2>\n

Pr\u00e8s de 370 pages et environ 90 articles de 1800 mots en moyenne au total pour un livre, qui comme le pr\u00e9c\u00e9dent (les m\u00e9dias sociaux expliqu\u00e9s \u00e0 mon boss<\/a><\/em>), est destin\u00e9 \u00e0 se lire ind\u00e9pendamment, chapitre par chapitre, ou cursivement. Carte ou menu en somme, c\u2019est le lecteur qui choisira.<\/p>\n

\"La<\/p>\n

Un livre sous le patronage du MEDEF<\/a>, de Scoop\u2019it<\/a> et de Frenchweb.fr<\/a> et de l\u2019ESG<\/a><\/strong><\/p>\n

Nous sommes \u00e9galement tr\u00e8s heureux d\u2019annoncer que la premi\u00e8re pr\u00e9face du livre est \u00e9crite en ce moment-m\u00eame par Pierre Gattaz, le bouillonnant nouveau patron du MEDEF qui a sans cesse r\u00e9p\u00e9t\u00e9 l\u2019importance du num\u00e9rique aux derni\u00e8res universit\u00e9s du MEDEF, qui se sont tenues en Septembre 2013 sur le campus de HEC. Quelle plus belle preuve de l\u2019importance du num\u00e9rique voulions-nous ? Un grand patron industriel<\/a>, boss des boss, qui explique spontan\u00e9ment l\u2019importance d\u2019un secteur traditionnellement – et par erreur – consid\u00e9r\u00e9 comme \u201c\u00e0 part\u201d.<\/p>\n

Pierre Gattaz \u00e9crit en ce moment-m\u00eame, la pr\u00e9face de notre livre <\/em>la communication digitale expliqu\u00e9e \u00e0 mon boss (photo ledauphine.com<\/a>)<\/p>\n

Nous ne pouvions r\u00eaver mieux comme preuve de concept pour le lancement de ce livre qui, \u00e0 notre avis, tombe exactement au bon moment pour annoncer un changement d\u2019\u00e8re, o\u00f9 les m\u00e9dias sociaux sont devenus un \u00e9l\u00e9ment incontournable d\u2019un mix digital de plus en plus important, de plus en plus li\u00e9 au c\u0153ur de m\u00e9tier, de plus en plus en prise avec la r\u00e9alit\u00e9. Foin de cette \u201cvirtualit\u00e9\u201d trop souvent avanc\u00e9e comme un \u00e9pouvantail, le marketing et la communication digitale au service du m\u00e9tier, voil\u00e0 bien notre Graal.<\/p>\n

28 planches illustratives (\u201cslides\u201d) en libre service sur Slideshare<\/a><\/strong><\/p>\n

Pr\u00e9parez-vous, comme pour la version pr\u00e9c\u00e9dente \u00e0 un Buzz \u00e0 tout casser sur les planches illustratives du livre, un travail o\u00f9 nous n\u2019avons pas non plus m\u00e9nag\u00e9 nos forces cr\u00e9atrices, car celles-ci sont abondamment illustr\u00e9es de dessins originaux et de croquis. Nous serons second\u00e9s dans ce travail par nos amis de Scoop.it<\/a> et de Frenchweb.fr<\/a>, fid\u00e8les supporters de Media Aces.<\/p>\n

\"image\"<\/p>\n

NB : le QR code renvoie au moment de l\u2019\u00e9criture de cet article vers la version pr\u00e9c\u00e9dente des planches illustratives du livre, en attendant leur ouverture au public (http:\/\/amonboss.com\/slides2013<\/a>) <\/em><\/p>\n

\n

t\u00e9l\u00e9charger le projet de couverture de notre futur livre la communication digitale expliqu\u00e9e \u00e0 mon boss<\/a><\/p>\n<\/div>\n

Deux super conf\u00e9rences en Novembre et en D\u00e9cembre <\/strong><\/p>\n

R\u00e9servez d\u00e8s \u00e0 pr\u00e9sent 2 dates dans vos agendas :<\/p>\n

le 14 Novembre 2013,<\/strong> une super conf\u00e9rence \u00e0 2 salles sera organis\u00e9e avec nos confr\u00e8res, amis et sponsors de l\u2019ESG (\u00e9cole o\u00f9 j\u2019enseigne depuis 2007, et qui est pr\u00e9sente sur les m\u00e9tiers du num\u00e9rique depuis 2000). Nous vous pr\u00e9parons un programme autour du livre avec un grand nombre d\u2019intervenants qui ont particip\u00e9 \u00e0 l\u2019ouvrage et qui viendront vous pr\u00e9senter leurs vues et leurs explications.<\/p>\n

Et le clou du spectacle, une pr\u00e9sentation pour les Boss, au MEDEF, le 3 D\u00e9cembre 2013<\/strong>. Il est encore trop t\u00f4t pour vous dire ce que nous mettrons dedans, donc un peu de patience.<\/p>\n

Voil\u00e0 ! une page se tourne, avec pr\u00e8s de 9 mois de travail acharn\u00e9 pour \u00e9crire un livre qui est quasiment deux fois plus gros que le pr\u00e9c\u00e9dent (la fonte est deux fois plus petite et c\u2019est pour cela qu\u2019il fait \u00e0 peu pr\u00e8s le m\u00eame nombre de pages). Mais pour acharn\u00e9 qu\u2019il est l\u2019aventure n\u2019est pas termin\u00e9e pour autant \u2026 car la version anglaise du livre est en pr\u00e9paration, avec un premier jet de traduction qui sera boucl\u00e9 cette semaine. Restera \u00e0 r\u00e9\u00e9crire et r\u00e9adapter l\u2019ensemble ; le travail est loin d\u2019\u00eatre termin\u00e9 !<\/p>\n

\"INPI-couverture_V3_EN-com_d\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La couverture d’un livre de la collection \u00e0 mon boss ce n’est pas un d\u00e9tail.\u00a0Ouf ! Ca fait du bien quand on approche de la fin d\u2019un travail titanesque. 9 mois ont \u00e9t\u00e9 n\u00e9cessaires \u00e0 l\u2019\u00e9criture de notre nouvelle Somme : \u201cla communication digitale expliqu\u00e9e \u00e0 mon boss\u201d, toujours chez notre fid\u00e8le \u00e9diteur Kawa, dont …<\/p>\n","protected":false},"author":2,"featured_media":60941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[248],"tags":[],"class_list":["post-9494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livres-marketing"],"yoast_head":"\nLa couverture du livre "la communication digitale expliqu\u00e9e a mon boss"<\/title>\n<meta name=\"description\" content=\"La couverture d'un livre de la collection \u00e0 mon boss ce n'est pas un d\u00e9tail.\u00a0Ouf ! 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