{"id":937,"date":"2008-10-20T14:48:18","date_gmt":"2008-10-20T14:48:18","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=937"},"modified":"2020-09-17T17:17:51","modified_gmt":"2020-09-17T15:17:51","slug":"faire-une-offre-a-un-prospect-en-7-points","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2008\/10\/20\/faire-une-offre-a-un-prospect-en-7-points\/","title":{"rendered":"Comment faire une offre \u00e0 un prospect en 7 \u00e9tapes"},"content":{"rendered":"

Lorsque l’on fait une offre \u00e0 un prospect, celle-ci, pour \u00eatre efficace, comportera 7 points :<\/p>\n

Comment faire une offre \u00e0 un prospect en 7 \u00e9tapes<\/h2>\n
\"Comment<\/a>
Comment faire une offre \u00e0 un prospect en 7 \u00e9tapes<\/figcaption><\/figure>\n
\n
\n
    \n
  1. L’\u00e9tat des lieux<\/strong>
    \nIndiquer, en quelques mots, la situation actuelle telle que pr\u00e9sent\u00e9e par le client et sur la base de laquelle vous allez commencer \u00e0 travailler. Id\u00e9al pour ne pas partir sur une mauvaise piste d’entr\u00e9e de jeu.<\/li>\n
  2. Les objectifs<\/strong>
    \nD\u00e9crire en quelques mots les objectifs qui devront \u00eatre atteints suite \u00e0 la mise en production de la solution d\u00e9crite dans l’offre.<\/li>\n
  3. Solution grossi\u00e8re<\/strong>
    \nFaire un r\u00e9sum\u00e9 de la solution d\u00e9taill\u00e9, point 4 ci-apr\u00e8s.<\/li>\n
  4. Solution d\u00e9taill\u00e9e<\/strong>
    \nEnoncer de mani\u00e8re pr\u00e9cise (mais pas autant que dans un cahier des charges), les actions qui seront entreprises pour atteindre les objectifs du projet.<\/li>\n
  5. Budget<\/strong>
    \nIndiquer financi\u00e8rement, les conditions de l’offre. Ne pas aller trop dans le d\u00e9tail si la solution ne l’exige pas.<\/li>\n
  6. Planning<\/strong>
    \nEssentiel pour gagner se d\u00e9marquer de la concurrence. Le planning proposer doit pouvoir, bien \u00e9videmment, \u00eatre respecter.<\/li>\n
  7. Syst\u00e8me de valeur<\/strong>
    \nLe syst\u00e8me de valeur, c’est pr\u00e9senter la solution sous l’\u0153il du client, avec ses arguments et son vocabulaire a lui. Le client se trouve au centre et comprend ce que la solution propos\u00e9e lui apportera comme avantage \u00e9vident.Il peut \u00eatre compos\u00e9 de phrases commen\u00e7ant par :<\/p>\n
      \n
    • Vous profitez\u2026<\/li>\n
    • Vous r\u00e9duisez\u2026<\/li>\n
    • Vous b\u00e9n\u00e9ficiez\u2026<\/li>\n
    • Vous optimisez\u2026<\/li>\n
    • Vous augmentez\u2026<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

      Avec ces 7 points, votre offre n’aura que plus de valeur et plus de poids aux yeux de votre prospect. Et si nous utilisions aussi cette structure en interne, pour la mise en place d’un projet ?<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Lorsque l’on fait une offre \u00e0 un prospect, celle-ci, pour \u00eatre efficace, comportera 7 points : Comment faire une offre \u00e0 un prospect en 7 \u00e9tapes L’\u00e9tat des lieux Indiquer, en quelques mots, la situation actuelle telle que pr\u00e9sent\u00e9e par le client et sur la base de laquelle vous allez commencer \u00e0 travailler. Id\u00e9al pour …<\/p>\n","protected":false},"author":14,"featured_media":29115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4057],"tags":[],"class_list":["post-937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vente"],"yoast_head":"\nComment faire une offre \u00e0 un prospect en 7 \u00e9tapes<\/title>\n<meta name=\"description\" content=\"Lorsque l'on fait une offre \u00e0 un prospect, celle-ci, pour \u00eatre efficace, comportera 7 points : l'\u00e9tat des lieux, les objectifs ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2008\/10\/20\/faire-une-offre-a-un-prospect-en-7-points\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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