{"id":9135,"date":"2010-11-16T07:30:33","date_gmt":"2010-11-16T06:30:33","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=3350"},"modified":"2022-08-16T15:01:08","modified_gmt":"2022-08-16T13:01:08","slug":"la-start-up-du-mois-atelier81-retro-innove-sur-internet-en-relancant-la-carte-de-vux-papier","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2010\/11\/16\/la-start-up-du-mois-atelier81-retro-innove-sur-internet-en-relancant-la-carte-de-vux-papier\/","title":{"rendered":"Atelier81 r\u00e9tro-innove sur le Web en relan\u00e7ant la carte de v\u0153ux papier"},"content":{"rendered":"

\"\"<\/a>De plus en plus souvent, je suis sollicit\u00e9 par de jeunes entrepreneurs qui me soumettent leurs projets, cr\u00e9\u00e9s ou \u00e0 cr\u00e9er. Il m’a sembl\u00e9 int\u00e9ressant de les pr\u00e9senter ici pour d’une part leur donner un coup de pouce et les faire conna\u00eetre car les initiatives int\u00e9ressantes m\u00e9ritent soutient. D’autre part, afin de soumettre \u00e0 mes lecteurs un cas concret sur lequel ils peuvent r\u00e9agir, via un sondage PollDaddy en fin d’article. Aujourd’hui, je pr\u00e9sente Atelier81<\/a><\/strong>, la carte de v\u0153ux \u00e0 l’ancienne sur Internet.<\/em><\/p>\n

un bon projet commence par un joli nom<\/strong><\/h2>\n

\"\"<\/a>Il est int\u00e9ressant et un peu \u00e0 contre-courant : les Europ\u00e9ens, les Fran\u00e7ais en particulier – un peu fain\u00e9ants du stylo – n’enverraient plus de cartes de v\u0153ux, d’anniversaire, etc. ? ! Faux ! Nous dit Alexandra Cremona Van der Graaf<\/a>, cofondatrice avec son mari d’atelier81, un joli nom qui \u00e9voque l’atelier d’artistes et … l’ann\u00e9e de naissance de notre interlocutrice, ann\u00e9e qu’elle d\u00e9clare symbole de \u00ab modernit\u00e9 \u00bb (je n’aurais pas personnellement vot\u00e9 pour celle l\u00e0, mais bon…). Selon Alexandra, c’est m\u00eame exactement l’inverse qui se produit, car les cartes de v\u0153ux papier, jug\u00e9es ringardes il y a quelques ann\u00e9es encore, pourraient bien d\u00e9sormais revenir \u00e0 la mode.<\/p>\n

Le march\u00e9 de la carterie en France<\/span> serait de 410 millions d’euros pour un chiffre d’affaires annuel d’environ 450 millions d’unit\u00e9s vendues (source UPCP ; ce qui nous permet d’\u00e9valuer ais\u00e9ment le prix moyen de la carte) et un sondage des \u00e9ditions Yvon avec Gfk ISL de la fin de 2009, nous confirmerait cette tendance, affirme Alexandra : 70% des Fran\u00e7ais consid\u00e9reraient en effet la carte de v\u0153ux selon cette \u00e9tude, comme un support privil\u00e9gi\u00e9 par rapport aux moyens num\u00e9riques. Comme le signale le blog papetierdefrance.com<\/span> le march\u00e9 fran\u00e7ais a un beau potentiel de progression dans un pays o\u00f9 on envoie peu de cartes par rapport \u00e0 nos voisins europ\u00e9ens.<\/p>\n

2 anciens de Google<\/strong><\/h3>\n

Fonder une start-up n’est pas de tout repos : \u00ab on croit qu’on va passer beaucoup de temps sur le business plan et on est absorb\u00e9 par l’administratif \u00bb. Ajoute-t-elle (\u00e0 toutes fins utiles, voir l’envers du d\u00e9cor aux \u00c9tats-Unis avec le t\u00e9moignage de St\u00e9phanie de Wizeoz<\/a>, vous verrez que la cr\u00e9ation d’entreprise est toujours un parcours du combattant, m\u00eame au pays des entrepreneurs). Nos deux entrepreneurs sont des anciens de Google, sp\u00e9cialis\u00e9s dans les ventes de mots-cl\u00e9s, o\u00f9 ils ont pass\u00e9 trois ans, en Irlande. Le pari de l’entreprise est os\u00e9, sur un march\u00e9 certainement pas tr\u00e8s simple, et o\u00f9 les acteurs am\u00e9ricains pr\u00e9sents dans les rues commer\u00e7antes et les galeries marchandes doivent se tailler la part du lion.<\/p>\n

des cartes \u00e9cologiques made in France<\/strong><\/h3>\n

\"\"<\/a>Il faut donc se d\u00e9marquer. Les diff\u00e9renciateurs choisis par Atelier81 sont l’impression \u00e9cologique, les cartes dessin\u00e9es par de vrais artistes du monde entier (Am\u00e9rique, Grande-Bretagne, Danemark, Hollande etc. et qui sont de vrais illustrateurs) et la fabrication fran\u00e7aise. Les cartes s’adressent \u00e0 la fois aux entreprises et aux particuliers. La personnalisation des cartes se fait au travers d’un logo et d’un message, alors que pour les particuliers, Atelier81 propose d’\u00e9crire pour le compte de ses clients le message \u00e0 la main afin de rendre le message plus \u00ab\u00a0personnel\u00a0\u00bb. Deuxi\u00e8me action de personnalisation se fait au travers d’une mini tablette de chocolat qui est incluse dans la carte (voir ci-contre).<\/p>\n

Le site a \u00e9t\u00e9 lanc\u00e9 en septembre, et il est fort \u00e0 parier que l’on observe un pic des ventes vers la fin de cette ann\u00e9e, avec l’arriv\u00e9e des v\u0153ux (44% des ventes se font en effet dans le dernier trimestre).<\/p>\n

Mais assez parl\u00e9, la parole est \u00e0 vous, au travers de notre sondage: \u00e0 vos souris !<\/em><\/p>\n

[polldaddy poll=4073439]<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

De plus en plus souvent, je suis sollicit\u00e9 par de jeunes entrepreneurs qui me soumettent leurs projets, cr\u00e9\u00e9s ou \u00e0 cr\u00e9er. Il m’a sembl\u00e9 int\u00e9ressant de les pr\u00e9senter ici pour d’une part leur donner un coup de pouce et les faire conna\u00eetre car les initiatives int\u00e9ressantes m\u00e9ritent soutient. D’autre part, afin de soumettre \u00e0 mes …<\/p>\n","protected":false},"author":2,"featured_media":3344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121,134,6],"tags":[],"class_list":["post-9135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-business","category-economie","category-marketing-innovation-fr"],"yoast_head":"\nAtelier81 r\u00e9tro-innove sur le Web en relan\u00e7ant la carte de v\u0153ux papier<\/title>\n<meta name=\"description\" content=\"De plus en plus souvent, je suis sollicit\u00e9 par de jeunes entrepreneurs qui me soumettent leurs projets, cr\u00e9\u00e9s ou \u00e0 cr\u00e9er. 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