{"id":9130,"date":"2010-10-07T00:00:59","date_gmt":"2010-10-07T00:00:59","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=2948"},"modified":"2022-03-12T11:49:08","modified_gmt":"2022-03-12T10:49:08","slug":"media-aces-livre-2","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2010\/10\/07\/media-aces-livre-2\/","title":{"rendered":"Media Aces d\u00e9voile son futur livre sur les m\u00e9dias sociaux"},"content":{"rendered":"

Au lendemain d’une conf\u00e9rence Media Aces qui a vu son buzz passer au-dessus d’Hadopi et Kerviel (sans pour autant \u00a0mettre personne en prison) je reviens dans ce post sur une annonce faite lors de la conf\u00e9rence, \u00e0 savoir celle de l’annonce de notre ouvrage \u00a0\u00ab\u00a0les m\u00e9dias sociaux expliqu\u00e9s \u00e0 mon boss\u00a0\u00bb . \u00a0J’ai particip\u00e9 aussi il y a quelque temps \u00e0 une interview<\/span> sur Tribune Experts o\u00f9 j’ai r\u00e9sum\u00e9 les objectifs de l’association Media Aces<\/a> dont je suis co-fondateur et \u00a0 \u00e9voqu\u00e9 en avant-premi\u00e8re le livre sur les m\u00e9dias sociaux qui sera publi\u00e9 par l’association Media Aces<\/a><\/strong> chez l’\u00e9diteur Kawa<\/a><\/strong>, sous la direction d’Henri Kaufman<\/span>.<\/p>\n

\"Media<\/a>
Media Aces d\u00e9voile son futur livre sur les m\u00e9dias sociaux<\/figcaption><\/figure>\n

Le livre est disponible en pr\u00e9-vente au prix exceptionnel de 30\u20ac si vous le r\u00e9servez, en cliquant directement sur ce lien, sur le blog de l’association Media Aces. <\/span><\/strong>Voici ci apr\u00e8s quelques extraits de l’interview:<\/p>\n

Vous \u00eates co-fondateur de l\u2019association M\u00e9dia Aces. Pouvez-vous la pr\u00e9senter ?<\/strong><\/p>\n

\n

Media-Aces<\/a> , c’est l’association europ\u00e9enne des entreprises utilisant les m\u00e9dias sociaux.<\/p>\n

Pour l\u2019instant nous avons surtout d\u00e9velopp\u00e9 le chapitre fran\u00e7ais, mais l’Europe viendra bient\u00f4t, au d\u00e9but 2011. Au centre de cette association on retrouve bien entendu les entreprises, pas seulement les grandes mais aussi les moyennes et m\u00eame les petites qui utilisent les m\u00e9dias sociaux soit en interne soit en externe et qui veulent t\u00e9moigner sur leurs usages.<\/p>\n

En fait, l’association a plusieurs objectifs : d’une part, l’entraide entre les membres. Car mettre en \u0153uvre les m\u00e9dias sociaux dans une entreprise est beaucoup moins facile que de le faire pour une personne ou pour une petite association.<\/p>\n

Deuxi\u00e8mement, \u00e9vang\u00e9liser sur le sujet des m\u00e9dias sociaux dans un but d’efficacit\u00e9 mais aussi d’\u00e9thique.<\/p>\n

Troisi\u00e8mement, diffuser des \u00e9tats de l\u2019art sur le sujet en montrant ce qui se passe r\u00e9ellement au sein des entreprises, et non \u00e0 travers de discours \u00e9th\u00e9r\u00e9s, \u00e9loign\u00e9s du terrain et de la pratique.<\/p>\n

Quatri\u00e8mement, r\u00e9sumer ses travaux au travers de publications, mais j’y reviendrai bient\u00f4t dans une question suivante. Au total, notre association comporte 31 membres, ce qui est encourageant pour une association qui a moins d\u20191 an d\u2019existence.<\/p>\n<\/div>\n

\n

L\u2019association organise des conf\u00e9rences tous les trois mois, quels sont les objectifs de ces \u00e9v\u00e9nements ?<\/strong><\/p>\n

\n

L’objectif de ces conf\u00e9rences est multiple. D’une part poursuivre l’\u00e9vang\u00e9lisation autour des m\u00e9dias sociaux et de leur utilisation dans le cadre professionnel.<\/p>\n

Ensuite, faire t\u00e9moigner les entreprises qui les utilisent et montrer les pratiques r\u00e9elles du terrain, afin de partager avec les autres entreprises, et toutes les parties int\u00e9ress\u00e9es par ces exp\u00e9riences. Enfin, d\u00e9gager les bonnes pratiques qui peuvent servir \u00e0 la communaut\u00e9.Ce qui positionne l’association par rapport \u00e0 ce qui existe d\u00e9j\u00e0 dans ce domaine, c’est la r\u00e9alit\u00e9 de la pratique que nous avons sur le terrain ; ici pas de bla-bla, que des r\u00e9sultats concrets, souvent sans langue de bois : quand ils sont mauvais, on n\u2019h\u00e9site pas \u00e0 le dire, c’est ce qui fait l’originalit\u00e9 de l’association. Apr\u00e8s tout, tout ne peut pas toujours r\u00e9ussir, c\u2019est ceci aussi qui donne de la cr\u00e9dibilit\u00e9 \u00e0 ces retours d\u2019exp\u00e9rience. Les conf\u00e9rences Media Aces, c\u2019est du v\u00e9cu !<\/p>\n<\/div>\n

\n

Avez-vous des projets pour l\u2019association \u00e0 moyen terme ?<\/strong><\/p>\n

\n

Nous avons pour objectif de publier un livre qui portera les couleurs de l’association Media-Aces et que nous annoncerons \u00e0 la prochaine r\u00e9union, le 6 octobre 2010.<\/p>\n

Ce livre recueillera les bonnes pratiques et les t\u00e9moignages de nos membres ; six de nos membres ont d\u00e9j\u00e0 t\u00e9moign\u00e9 \u00e0 ce jour au travers de ce livre qui se construit et qui avance bien.<\/p>\n

Il sera publi\u00e9 par l’\u00e9diteur fran\u00e7ais des grands noms am\u00e9ricains des m\u00e9dias sociaux, Diateino, c’est un gage de r\u00e9ussite pour la diffusion de cet ouvrage.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

Le titre provisoire de l\u2019ouvrage sera \u00ab les m\u00e9dias sociaux expliqu\u00e9s \u00e0 mon boss \u00bb<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n

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He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. 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