{"id":8772,"date":"2013-07-12T05:38:44","date_gmt":"2013-07-12T05:38:44","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=8772"},"modified":"2023-05-15T17:23:13","modified_gmt":"2023-05-15T15:23:13","slug":"cercle-dor-simon-sinek","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2013\/07\/12\/cercle-dor-simon-sinek\/","title":{"rendered":"Simon Sinek : le cercle d&rsquo;or de l&rsquo;innovation (golden circle)"},"content":{"rendered":"<p><em>Le cercle d&rsquo;or de Simon Sinek est une superbe et motivante vid\u00e9o. Simon Sinek, \u00a0a l\u2019art de vous captiver en vous apprenant une seule chose et en vous d\u00e9montrant qu\u2019il a raison plusieurs fois au cours de la m\u00eame vid\u00e9o. Aussi impressionnant pour ce qu\u2019il dit que pour la fa\u00e7on dont il le dit. Sinek est \u00e0 l\u2019origine du concept de \u201c<a href=\"https:\/\/en.wikipedia.org\/wiki\/Simon_Sinek\" target=\"_blank\" rel=\"noopener noreferrer\">Golden Circle of innovation<\/a>\u201d.<\/em><\/p>\n<h2>Simon Sinek : le cercle d&rsquo;or de l&rsquo;innovation (golden circle)<\/h2>\n<figure id=\"attachment_70187\" aria-describedby=\"caption-attachment-70187\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-70187 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/07\/circle_1322092-e1656675196497.jpg\" alt=\"Cercle d'or Simon Sinek\" width=\"520\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/07\/circle_1322092-e1656675196497.jpg 520w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/07\/circle_1322092-e1656675196497-459x300.jpg 459w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><figcaption id=\"caption-attachment-70187\" class=\"wp-caption-text\">Le cercle d&rsquo;or de l&rsquo;innovation de Simon Sinek est tr\u00e8s simple et comme souvent, ce sont les choses simples qui sont les plus efficaces<\/figcaption><\/figure>\n<p>Le cercle d\u2019or de l\u2019innovation de Simon Sinek est quelque chose de simple, et comme souvent, ce sont les choses les plus simples qui sont les plus efficaces, m\u00eame si la simplicit\u00e9 r\u00e9side surtout dans la pr\u00e9sentation et l\u2019\u00e9locution d\u2019un orateur de classe.<!--more--><\/p>\n<p>Le ph\u00e9nom\u00e8ne en question est une explication du <a href=\"https:\/\/visionarymarketing.com\/fr\/2023\/01\/leadership\/\">leadership<\/a>, de l\u2019innovation et de la raison pour laquelle les vrais <em>leaders<\/em> r\u00e9ussissent \u00e0 innover et \u00e0 passer le gouffre de Geoffrey Moore (voir ci-dessous), de convaincre la majorit\u00e9. Ceci, non pour une forme d&rsquo;innovation en particulier, mais quoi qu\u2019ils fassent. Sinek prend 3 exemples tr\u00e8s diff\u00e9rents :<\/p>\n<ul>\n<li>Jobs chez Apple [\u201ccar tout le monde pourra comprendre cet exemple l\u00e0\u201d dit-il, en substance] ;<\/li>\n<li>Martin Luther King [\u201cqui a partag\u00e9 un \u201cr\u00eave\u201d et non un \u201cplan\u201d] ;<\/li>\n<li>et les fr\u00e8res Wright [qui ont r\u00e9ussi \u00e0 faire voler un avion alors qu\u2019ils n\u2019avaient rien, pas d\u2019argent, ni m\u00eame le <a href=\"https:\/\/visionarymarketing.com\/fr\/2022\/05\/l-ecole-du-futur\/\">dipl\u00f4me<\/a>, pour r\u00e9ussir].<\/li>\n<\/ul>\n<figure id=\"attachment_25568\" aria-describedby=\"caption-attachment-25568\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25568 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/07\/36ecf831056f7e60d3389c9af3316823.jpg\" alt=\"Cercle d'or Simon Sinek\" width=\"750\" height=\"579\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/07\/36ecf831056f7e60d3389c9af3316823.jpg 750w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/07\/36ecf831056f7e60d3389c9af3316823-389x300.jpg 389w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-25568\" class=\"wp-caption-text\">Crossing the Chasm par Tom Fishburne<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" title=\"How great leaders inspire action | Simon Sinek | TED\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qp0HIF3SfI4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>La vid\u00e9o de Simon Sinek<\/p>\n<h3>L&rsquo;astuce de Sinek : la \u00a0simplicit\u00e9-m\u00eame et Dieu sait que la simplicit\u00e9 est difficile \u00e0 atteindre<\/h3>\n<p>L\u2019astuce de Simon Sinek ? Elle est simple, du moins en apparence : il suffit de se focaliser sur le \u201cpourquoi\u201d des choses, et le reste suivra.<\/p>\n<figure id=\"attachment_21021\" aria-describedby=\"caption-attachment-21021\" style=\"width: 467px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21021 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/07\/5PNZ3jEriD0IEtoTZ6D4-Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9.jpeg\" alt=\"Simon Sinek cercle d'or de l'innovation (golden circle)\" width=\"467\" height=\"324\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/07\/5PNZ3jEriD0IEtoTZ6D4-Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9.jpeg 467w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/07\/5PNZ3jEriD0IEtoTZ6D4-Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9-432x300.jpeg 432w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><figcaption id=\"caption-attachment-21021\" class=\"wp-caption-text\">Simon Sinek et son fameux cercle d&rsquo;or de l&rsquo;innovation (Golden Circle of innovation)<\/figcaption><\/figure>\n<p>Or, nous (les marketeurs) nous centrons sur le \u201cquoi\u201d et le \u201ccomment\u201d des choses : nous nous appesantissons sur les caract\u00e9ristiques plus ou moins int\u00e9ressantes &#8211; la plupart du temps pas int\u00e9ressantes du tout &#8211; de nos produits<\/p>\n<p>Alors que nous oublions une chose essentielle : <strong><em>pourquoi<\/em><\/strong> nous les faisons, dans quel esprit, avec quelle vision.<\/p>\n<h3>Les choses les plus simples sont les plus dures \u00e0 r\u00e9aliser<\/h3>\n<p>Comme toutes les choses simples, c\u2019est bien entendu ce qu\u2019il y a de plus compliqu\u00e9 \u00e0 r\u00e9aliser :<\/p>\n<ul>\n<li>d\u2019une part, cela ne veut pas dire que vos produits doivent avoir n\u2019importe quelle caract\u00e9ristique (Jobs &#8211; et Ives &#8211; \u00e9tait un obs\u00e9d\u00e9 du produit et de la qualit\u00e9 mais il le faisait avec une <em>vision<\/em>) ;<\/li>\n<li>cela ne veut pas dire que vous serez capable d\u2019avoir une vision (en fait la plupart des gens sont obnubil\u00e9s par les d\u00e9tails et n\u2019ont aucune capacit\u00e9 d\u2019abstraction) ; et enfin, toutes les visions ne sont pas bonnes (il y a des tonnes de visionnaires qui sont vus &#8211; et resteront vus \u00e0 jamais &#8211; comme des illumin\u00e9s qui pr\u00eacheront dans le d\u00e9sert).<\/li>\n<\/ul>\n<p>Avoir de la vision, de la capacit\u00e9 d\u2019inspiration, d\u2019innovation, de mobilisation, cela ne s\u2019apprend pas, il faut plus qu\u2019une recette pour \u00eatre innovateur ; c\u2019est un \u00e9tat d\u2019esprit, une tournure d\u2019esprit, \u201ca way of life\u201d diraient les anglophones. Et il ne faut pas avoir peur de d\u00e9plaire pour cela \u2026<\/p>\n<p><em><span class=\"removed_link\" title=\"http:\/\/www.linkedin.com\/pub\/severine-ghys\/30\/507\/793\">Merci \u00e0 S\u00e9verine Ghys de webr\u00e9dacteurs d\u2019avoir partag\u00e9 ce lien avec moi.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le cercle d&rsquo;or de Simon Sinek est une superbe et motivante vid\u00e9o. Simon Sinek, \u00a0a l\u2019art de vous captiver en vous apprenant une seule chose et en vous d\u00e9montrant qu\u2019il a raison plusieurs fois au cours de la m\u00eame vid\u00e9o. Aussi impressionnant pour ce qu\u2019il dit que pour la fa\u00e7on dont il le dit. Sinek &hellip;<\/p>\n","protected":false},"author":2,"featured_media":70187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Simon Sinek cercle d&#039;or de l&#039;innovation (golden circle)<\/title>\n<meta name=\"description\" content=\"Le cercle d\u2019or de l\u2019innovation de Simon Sinek est quelque chose de simple, et ce sont les choses les plus simples qui sont les plus efficaces\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2013\/07\/12\/cercle-dor-simon-sinek\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simon Sinek cercle d&#039;or de l&#039;innovation (golden circle)\" \/>\n<meta property=\"og:description\" content=\"Le cercle d\u2019or de l\u2019innovation de Simon Sinek est quelque chose de simple, et ce sont les choses les plus simples qui sont les plus efficaces\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2013\/07\/12\/cercle-dor-simon-sinek\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-12T05:38:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-15T15:23:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/07\/circle_1322092-e1656675196497.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2013\\\/07\\\/12\\\/cercle-dor-simon-sinek\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2013\\\/07\\\/12\\\/cercle-dor-simon-sinek\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Simon Sinek : le cercle d&rsquo;or de l&rsquo;innovation (golden circle)\",\"datePublished\":\"2013-07-12T05:38:44+00:00\",\"dateModified\":\"2023-05-15T15:23:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2013\\\/07\\\/12\\\/cercle-dor-simon-sinek\\\/\"},\"wordCount\":658,\"commentCount\":9,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2013\\\/07\\\/12\\\/cercle-dor-simon-sinek\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/circle_1322092-e1656675196497.jpg\",\"articleSection\":[\"Marketing &amp; 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