{"id":8692,"date":"2013-07-10T00:00:11","date_gmt":"2013-07-09T22:00:11","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=8692"},"modified":"2024-08-08T22:12:01","modified_gmt":"2024-08-08T20:12:01","slug":"la-communication-digitale-expliquee-a-mon-boss-dans-la-derniere-ligne-droite","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2013\/07\/10\/la-communication-digitale-expliquee-a-mon-boss-dans-la-derniere-ligne-droite\/","title":{"rendered":"La communication digitale expliqu\u00e9e \u00e0 mon boss dans la derni\u00e8re ligne droite"},"content":{"rendered":"

\"book-new-small\"<\/span>Nos lecteurs ont failli attendre, mais qu\u2019ils se rassurent, il n\u2019y en a plus pour bien longtemps. Le manuscrit de la communication digitale expliqu\u00e9e \u00e0 mon boss<\/strong> a \u00e9t\u00e9 remis \u00e0 l\u2019\u00e9diteur, ou plut\u00f4t \u00e0 sa relectrice cette semaine<\/span>. L\u2019ouvrage est une somme de la communication digitale, bas\u00e9 sur l\u2019exp\u00e9rience de ses 2 auteurs, bourr\u00e9 d\u2019exemples, d\u2019anecdotes, de r\u00e9f\u00e9rences et de liens. Il a d\u00e9j\u00e0 \u00e9t\u00e9 relu 5 fois par 4 relecteurs diff\u00e9rents, avant m\u00eame d\u2019avoir \u00e9t\u00e9 envoy\u00e9 \u00e0 l\u2019\u00e9diteur afin d\u2019assurer une qualit\u00e9 de lecture maximale. C\u2019est pour cela que nous avons pris un peu de retard et qu\u2019au lieu d\u2019un lancement en Juin, nous ne publierons le livre final qu\u2019\u00e0 la rentr\u00e9e 2013.<\/em> Encore une nouveaut\u00e9 : le livre sortira \u00e9galement (en format \u00e9lectronique) en Anglais sous le titre Mastering Digital Media Like A Boss, Beyond Social Media<\/strong>. La version anglaise sera revue un peu plus tard. Elle est r\u00e9dig\u00e9e en partenariat avec Futurity Media<\/a> \u00e0 Londres.<\/em><\/span><\/p>\n

Sortie pr\u00e9vue : automne 2013<\/strong><\/p>\n

Cet ouvrage est un v\u00e9ritable concentr\u00e9 des exp\u00e9riences des deux auteurs<\/span>, pionniers du Web et des m\u00e9dias sociaux en France et en Europe<\/strong>. Il devrait compter environ 500 pages, et est rempli d’exemples, de m\u00e9thodologies, de sch\u00e9mas, de paroles d\u2019experts, de t\u00e9moignages de grandes entreprises et illustr\u00e9 par Mathias Bergeaud. Il s’agit d’un ouvrage collectif de l\u2019association Media Aces, sous la direction de ses co-fondateurs, Herv\u00e9 Kabla et Yann Gourvennec.<\/p>\n

Pourquoi ce livre ? Quel angle d’approche et pourquoi la communication digitale ?<\/strong><\/p>\n

Deux ans et quelques mois apr\u00e8s notre premier ouvrage, qui connut un franc succ\u00e8s aupr\u00e8s de tous ceux qui se sentaient concern\u00e9s par l\u2019arriv\u00e9e des m\u00e9dias sociaux en entreprise, voici donc un nouveau pav\u00e9, quelques centaines de pages, quelques centaines d\u2019heures pass\u00e9es \u00e0 compiler informations et t\u00e9moignages, sur un sujet bien plus vaste que le pr\u00e9c\u00e9dent : la communication digitale. Avant de vous lancer \u00e0 la d\u00e9couverte des quelque 90 chapitres de cet ouvrage, voici quelques mots pour vous aider \u00e0 en tirer le meilleur parti.<\/p>\n

Ce livre se veut un guide pratique de la communication digitale en entreprise, expliqu\u00e9e par ceux qui la pratiquent r\u00e9ellement tous les jours sur le terrain. Il ne s’agit pas d’un ouvrage th\u00e9orique sur la question, m\u00eame si pourrez trouver, \u00e7\u00e0 et l\u00e0, des d\u00e9veloppements plus g\u00e9n\u00e9raux destin\u00e9s \u00e0 \u00e9clairer la m\u00e9thodologie ou la r\u00e9flexion sur la communication digitale. Ces d\u00e9veloppements plus th\u00e9oriques ne sont que le r\u00e9sultat de l\u2019exp\u00e9rience des praticiens interview\u00e9s ou de la n\u00f4tre, remise en forme et ordonn\u00e9e de fa\u00e7on \u00e0 la rendre utilisable et accessible \u00e0 tous.<\/p>\n

Puisque nous en sommes dans les pr\u00e9liminaires, \u00e9vacuons tout de suite un probl\u00e8me qui nous a bien ennuy\u00e9s lors du lancement de l\u2019ouvrage : doit-on dire \u00ab digital \u00bb ou \u00ab num\u00e9rique \u00bb ? Le probl\u00e8me n\u2019est pas si trivial \u00e0 un moment o\u00f9 la langue fran\u00e7aise est en pleine mutation. \u00ab Digital \u00bb est un barbarisme, bien-s\u00fbr et nous sentons venir les critiques, partiellement justifi\u00e9es, qui nous fustigeront pour ne pas avoir utilis\u00e9 son \u00e9quivalent, plus correct. Mais sa pr\u00e9sence dans le dictionnaire le tr\u00e9sor de la langue fran\u00e7aise informatis\u00e9 d\u2019une part, et d\u2019autre part le fait que la pratique s\u2019oriente vers l\u2019utilisation syst\u00e9matique du vocable \u00ab communication digitale \u00bb nous a fait pencher pour ce terme. Nous utiliserons donc \u00ab digital \u00bb la plupart du temps et \u00e0 d\u2019autres moments, \u00ab num\u00e9rique \u00bb comme un synonyme.<\/p>\n

Nous avons donc con\u00e7u ce livre en nous basant sur notre propre exp\u00e9rience de la mise en \u0153uvre de la communication digitale au sein des entreprises, une d\u00e9marche bien plus ardue que celle qui consiste \u00e0 regarder les choses de l\u2019ext\u00e9rieur. Dans ces pages, vous trouverez donc uniquement du concret et du r\u00e9el, \u00e9prouv\u00e9 sur le terrain, avec une forte dose de conduite du changement. Le responsable \u2013 ou futur responsable \u2013 de la communication digitale en entreprise doit \u00eatre capable d\u2019aller au-del\u00e0 de la simple session de \u00ab brainstorming \u00bb et de diagnostic \/ recommandations : il doit aussi et surtout mener une conduite du changement et enfin, vivre avec ce changement, afin de le porter et de l\u2019inscrire dans la dur\u00e9e.<\/p>\n

Lire la suite de l\u2019article en ligne sur visionarymarketing.com<\/span><\/em><\/strong><\/p>\n

Lire le pr\u00e9c\u00e9dent ouvrage avec Yooboox<\/a><\/strong><\/p>\n

 <\/p>\n

Pour ceux qui auraient rat\u00e9 les \u00e9pisodes pr\u00e9c\u00e9dents, Les m\u00e9dias sociaux expliqu\u00e9s \u00e0 mon boss peut \u00eatre consult\u00e9 gratuitement (avec publicit\u00e9) et achet\u00e9 sur Yooboox.fr<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nos lecteurs ont failli attendre, mais qu\u2019ils se rassurent, il n\u2019y en a plus pour bien longtemps. Le manuscrit de la communication digitale expliqu\u00e9e \u00e0 mon boss a \u00e9t\u00e9 remis \u00e0 l\u2019\u00e9diteur, ou plut\u00f4t \u00e0 sa relectrice cette semaine. L\u2019ouvrage est une somme de la communication digitale, bas\u00e9 sur l\u2019exp\u00e9rience de ses 2 auteurs, bourr\u00e9 …<\/p>\n","protected":false},"author":2,"featured_media":34062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2898,248,25],"tags":[],"class_list":["post-8692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-digitale","category-livres-marketing","category-medias-sociaux"],"yoast_head":"\nLa communication digitale expliqu\u00e9e \u00e0 mon boss dans la derni\u00e8re ligne droite<\/title>\n<meta name=\"description\" content=\"Le manuscrit de la communication digitale expliqu\u00e9e \u00e0 mon boss a \u00e9t\u00e9 remis \u00e0 l\u2019\u00e9diteur, ou plut\u00f4t \u00e0 sa relectrice cette semaine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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