{"id":8680,"date":"2013-07-02T07:04:17","date_gmt":"2013-07-02T05:04:17","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=8680"},"modified":"2024-07-11T14:49:30","modified_gmt":"2024-07-11T12:49:30","slug":"stratgies-de-contenu-curation-et-infobsit-confrence-du-8-juillet","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2013\/07\/02\/stratgies-de-contenu-curation-et-infobsit-confrence-du-8-juillet\/","title":{"rendered":"Strat\u00e9gies de contenu, curation et infob\u00e9sit\u00e9 &#8211; conf\u00e9rence du 8 juillet"},"content":{"rendered":"<p><span class=\"removed_link\" title=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/07\/logobig.png\"><span style=\"color: #4f81bd;\"><em><img decoding=\"async\" style=\"background-image: none; margin: 0 10px 0 0; padding-left: 0; padding-right: 0; display: inline; float: left; padding-top: 0; border: 0;\" title=\"logobig\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/07\/logobig_thumb.png\" alt=\"logobig\" width=\"154\" height=\"154\" align=\"left\" border=\"0\" \/><\/em><\/span><\/span><span style=\"color: #4f81bd;\"><em>J\u2019aurai plaisir \u00e0 retrouver bon nombre de camarades pour parler strat\u00e9gies de contenu, un sujet qui sera largement abord\u00e9 dans notre nouvel ouvrage<\/em> <span class=\"removed_link\" title=\"https:\/\/visionarymarketing.com\/books\/lacommunicationdigitaleexpliqueeamonboss.html\">la communication digitale expliqu\u00e9e \u00e0 mon boss<\/span><em> qui sortira cet automne. Je devrais dire qui \u201cest largement\u201d abord\u00e9 dans la mesure o\u00f9 le livre est d\u00e9j\u00e0 assembl\u00e9 et qu\u2019il en est au stade de la relecture. Mon sujet cependant es unpeu diff\u00e9rent puisqu\u2019on m\u2019a demand\u00e9 de parler d\u2019autre chose que l\u2019importance du contenu ou les strat\u00e9gies\/tactiques de contenus, mais de la curation et de donner mes recettes. Une occasion pour ma part de donner quelques points de vue sur l\u2019infob\u00e9sit\u00e9, et le rapport \u00e0 l\u2019information\u2026 et aussi les astues pour y survivre. Rendez-vous le 08\/07 \u00e0 l\u2019ampith\u00e9\u00e2tre Paristech<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Amphith\u00e9\u00e2tre ParisTech \u2013 46 rue Barrault \u2013 75013 Paris<\/b>. Vous pouvez suivre la conf\u00e9rence et interagir sur Twitter avec : <b>#SCMW2013<\/b><\/p>\n<p><span class=\"removed_link\" title=\"http:\/\/www.amiando.com\/strategies-contenu-web.html\"><img decoding=\"async\" style=\"display: block; float: none; margin-left: auto; margin-right: auto;\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/03\/bouton-inscription-2.jpeg?w=150&amp;h=38&amp;h=38\" alt=\"Bouton-inscription-2\" width=\"150\" height=\"38\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"quote-light\"><p>Le contenu fait partie des grandes priorit\u00e9s des marketeurs. Selon une <a href=\"http:\/\/econsultancy.com\/fr\/blog\/10812-just-38-of-companies-have-a-content-marketing-strategy-report\">\u00e9tude r\u00e9cente de Econsultancy<\/a>, 90% d\u2019entre eux pensent que l\u2019importance du contenu va continuer \u00e0 se d\u00e9velopper en 2013. \u00c9tonnamment, seulement 38% d\u2019entre eux ont mis en place une strat\u00e9gie de contenu.<\/p>\n<p>Dans ce contexte de course au contenu, l&rsquo;entreprise peut \u00eatre cr\u00e9atrice (g\u00e9n\u00e9rant elle-m\u00eame du contenu original) mais aussi curatrice: d\u00e9couvrant et partageant les meilleurs contenus sur ses sujets de pr\u00e9dilection. L&rsquo;op\u00e9ration est vertueuse: les cr\u00e9ateurs de contenus originaux acqui\u00e8rent une nouvelle audience, qualifi\u00e9e; et l&rsquo;entreprise devient le passeur sur les th\u00e8mes qui d\u00e9finissent sa marque ou les valeurs qui concernent son audience. Cr\u00e9ation et Curation sont ainsi devenues les piliers synergiques d&rsquo;une strat\u00e9gie de contenu efficace.<\/p>\n<p>Afin de pouvoir r\u00e9pondre \u00e0 ces diff\u00e9rentes probl\u00e9matiques li\u00e9es aux strat\u00e9gies de contenu, <a href=\"https:\/\/www.scoop.it\/\">Scoop It<\/a> organise <b><span style=\"text-decoration: underline;\">le lundi 8 juillet<\/span><\/b> une conf\u00e9rence qui pr\u00e9sentera :<\/p>\n<ul>\n<li>l&rsquo;importance de la strat\u00e9gie de contenu et des fa\u00e7ons pragmatiques de l&rsquo;aborder,<\/li>\n<li>les bonnes pratiques de la curation,<\/li>\n<li>et enfin les b\u00e9n\u00e9fices explicites que l&rsquo;entreprise peut en tirer au travers d\u2019exemples concrets.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Programme: <\/strong><\/p>\n<ul>\n<li>18:00 &#8211; Accueil<\/li>\n<li>18:30 &#8211; Introduction<\/li>\n<\/ul>\n<ul>\n<li><strong>Mounira Hamdi<\/strong> &#8211; Chef de projets web et\u00a0 media sociaux &#8211; <a href=\"http:\/\/twitter.com\/#!\/@MouniraHamdi\">@MouniraHamdi<\/a><\/li>\n<li><strong>Marc Rougier<\/strong> &#8211; Fondateur et Pr\u00e9sident, Scoop.it &#8211; <a href=\"http:\/\/twitter.com\/#!\/@MarcFuseki\">@MarcFuseki<\/a><\/li>\n<\/ul>\n<ul>\n<li>18:40 &#8211; Content Marketing: pour quels objectifs ?<\/li>\n<li><strong>Laurent Ollivier<\/strong> \u2013 Directeur G\u00e9n\u00e9ral, Agence Aressy &#8211;<a href=\"http:\/\/twitter.com\/#!\/@laurentoparis\">@laurentoparis<\/a><\/li>\n<\/ul>\n<ul>\n<li>19:00 &#8211; Les m\u00e9dias sociaux au service des strat\u00e9gies de contenus marketing<\/li>\n<li>Intervenant \u00e0 confirmer<\/li>\n<\/ul>\n<ul>\n<li>19:25 &#8211; Veille, Outils &amp; Astuces. Comment survivre \u00e0 l&rsquo;infob\u00e9sit\u00e9 ?<\/li>\n<li><strong>Yann Gourvennec<\/strong> \u2013 Fondateur VisionaryMarketing.com &#8211; <a href=\"http:\/\/twitter.com\/#!\/@ygourven\">@ygourven<\/a><\/li>\n<\/ul>\n<ul>\n<li>19:45 &#8211; La curation, une opportunit\u00e9 de Brand Content ?<\/li>\n<li>Marc Rougier<\/li>\n<\/ul>\n<ul>\n<li>20:10 &#8211; Table ronde : Les 1001 facettes de la curation.<\/li>\n<li><strong>Pierre Tran<\/strong> \u2013 Journaliste, blogueur &#8211; <a href=\"http:\/\/twitter.com\/#!\/@PierreTran\">@PierreTran<\/a><\/li>\n<li><strong>Vincent Redrado<\/strong> \u2013 Fondateur et CEO, TheTops.fr &#8211; <a href=\"http:\/\/twitter.com\/#!\/@VincentRedrado\">@VincentRedrado<\/a><\/li>\n<li>Laurent Ollvier<\/li>\n<li>Yann Gourvennec<\/li>\n<li>Marc Rougier<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>20:30 &#8211; Cl\u00f4ture \/ Cocktail<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img decoding=\"async\" style=\"display: block; float: none; margin-left: auto; margin-right: auto;\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/03\/bouton-inscription-2.jpeg?w=150&amp;h=38&amp;h=38\" alt=\"Bouton-inscription-2\" width=\"150\" height=\"38\" \/><b><span style=\"text-decoration: underline;\"><span class=\"removed_link\" title=\"http:\/\/www.amiando.com\/strategies-contenu-web.html\">R\u00e9servez votre place<\/span><\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<p>Cette conf\u00e9rence aura lieu \u00e0 l&rsquo;<b>Amphith\u00e9\u00e2tre ParisTech \u2013 46 rue Barrault \u2013 75013 Paris<\/b>. Vous pouvez suivre la conf\u00e9rence et interagir sur Twitter avec : <b>#SCMW2013<\/b><\/p>\n<p><span style=\"text-decoration: underline;\">Comment se rendre \u00e0 la conf\u00e9rence <\/span> ?<\/p>\n<ul>\n<li><b>M\u00e9tro <\/b>: ligne 6 (Corvisart)<\/li>\n<li><b>RER <\/b>: ligne B (Denfert-Rochereau) puis m\u00e9tro ligne 6 (direction Nation)<\/li>\n<li><b>Bus <\/b>: ligne 62 (Vergniaud), 21 (Daviel) ou 67 (Bobillot)<\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>J\u2019aurai plaisir \u00e0 retrouver bon nombre de camarades pour parler strat\u00e9gies de contenu, un sujet qui sera largement abord\u00e9 dans notre nouvel ouvrage la communication digitale expliqu\u00e9e \u00e0 mon boss qui sortira cet automne. Je devrais dire qui \u201cest largement\u201d abord\u00e9 dans la mesure o\u00f9 le livre est d\u00e9j\u00e0 assembl\u00e9 et qu\u2019il en est au &hellip;<\/p>\n","protected":false},"author":2,"featured_media":34060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2898,2852,25],"tags":[],"class_list":["post-8680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-digitale","category-content-marketing","category-medias-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gies de contenu, curation et infob\u00e9sit\u00e9 - conf\u00e9rence du 8 juillet<\/title>\n<meta name=\"description\" content=\"J\u2019aurai plaisir \u00e0 retrouver bon nombre de camarades pour parler strat\u00e9gies de contenu, un sujet qui sera largement abord\u00e9 dans notre nouvel ouvrage la\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2013\/07\/02\/stratgies-de-contenu-curation-et-infobsit-confrence-du-8-juillet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gies de contenu, curation et infob\u00e9sit\u00e9 - conf\u00e9rence du 8 juillet\" \/>\n<meta property=\"og:description\" content=\"J\u2019aurai plaisir \u00e0 retrouver bon nombre de camarades pour parler strat\u00e9gies de contenu, un sujet qui sera largement abord\u00e9 dans notre nouvel ouvrage la\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2013\/07\/02\/stratgies-de-contenu-curation-et-infobsit-confrence-du-8-juillet\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-02T05:04:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-11T12:49:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48657941523_ebd4ac457e_c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"644\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2013\\\/07\\\/02\\\/stratgies-de-contenu-curation-et-infobsit-confrence-du-8-juillet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2013\\\/07\\\/02\\\/stratgies-de-contenu-curation-et-infobsit-confrence-du-8-juillet\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Strat\u00e9gies de contenu, curation et infob\u00e9sit\u00e9 &#8211; 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