{"id":8518,"date":"2013-06-14T05:38:16","date_gmt":"2013-06-14T03:38:16","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=8518"},"modified":"2023-06-13T07:08:37","modified_gmt":"2023-06-13T05:08:37","slug":"emba","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2013\/06\/14\/emba\/","title":{"rendered":"Telecom Ecole de Management lance son eMBA 100% digital et innovation"},"content":{"rendered":"

\"Terre\"Hier soir, 13 juin 2013, j\u2019ai brav\u00e9 la gr\u00e8ve et le froid sib\u00e9rien afin d\u2019assister \u00e0 la pr\u00e9sentation de l\u2019eMBA de Mines Telecom Paris (la r\u00e9union des 2 grandes \u00e9coles sous le nom de ParisTech). Le nom du MBA est \u201c<\/span><\/em>leading innovation in a digital world\u201d. <\/b>Didier Tranchier, Directeur du Programme MBA<\/span>, nous a pr\u00e9sent\u00e9 le programme, sa sp\u00e9cificit\u00e9 et sa philosophie, 100% digitale et innovation.<\/span><\/em><\/p>\n

Telecom Paris faisait partie du groupe Telecom (sur ses campus de Brest, Evry, et de Telecoms Ecole de management<\/a>). Le campus de Telecom Ecole de Management est \u00e0 Evry<\/a>, mais depuis la fusion avec Mines (m\u00eame si sur le Web tout cela para\u00eet encore largement confus) le regroupement au sein de ParisTech l\u2019ensemble constitue un des premiers campus europ\u00e9ens fait du regroupement de 13 \u00e9coles d’ing\u00e9nieurs (j\u2019en compte beaucoup peu plus que \u00e7a sur le site Web,<\/span> surtout si on ajoute les \u00e9coles associ\u00e9es).<\/p>\n

Un nouveau eMBA, 100% innovation et digital<\/h2>\n

 <\/p>\n

Il y a 6 mois, ils ont lanc\u00e9 leur eMBA<\/a>, accr\u00e9dit\u00e9 par Aacsb et AMBA (ce qui leur vaut le rang 41 sur la liste du FT<\/a> des masters in managament<\/em>) qui est enti\u00e8rement centr\u00e9 sur l’innovation technologique. Selon Didier Tanchier, Directeur du Programme MBA, entrepreneur et business angel<\/span>, il s\u2019agirait selon lui du seul MBA en Europe bas\u00e9 sur l’innovation technologique<\/em><\/strong>.<\/p>\n

Le syst\u00e8me est tr\u00e8s diff\u00e9rent aux USA o\u00f9 on m\u00e9lange \u00e0 la fois science et business nous dit Didier. Ce n\u2019est pas le cas en France o\u00f9 \u00e9coles de management et d\u2019ing\u00e9nieurs se tournent le dos. Et pourtant, pour innover, on le r\u00e9p\u00e8te assez sur ce blog depuis la nuit des temps, il faut comprendre les 2 aspects<\/strong>. Le eMBA de Telecom Institut de Management reprend donc cet \u00e9tat d’esprit des grandes universit\u00e9s am\u00e9ricaines pour aider \u00e0 comprendre la num\u00e9risation et la transformation de l’\u00e9conomie via les technologies et l’Internet.<\/p>\n

18 mois pour devenir un leader de l\u2019innovation<\/span><\/strong><\/p>\n

Il y a dans ce eMBA des programmes similaires au MIT et Stanford selon Didier Tranchier. Un Executive MBA, c\u2019est une pause offerte dans une carri\u00e8re pour des personnes entre 5 et 15 ans d’exp\u00e9rience qui continuent \u00e0 travailler et veulent rebondir. Le cycle dure 18 mois ; la prochaine promotion commence en janvier 2014 et finit en avril 2015. La formation est organis\u00e9e en sessions de 3 jours qui ont lieu \u00e0 l’ENST (Paris 13\u00e8me, rue Barrault) ou aux Mines de Paris (au Luxembourg, que les amis de Media Aces connaissent bien<\/a>).\u00a0 A la fin de chaque p\u00e9riode un voyage d\u2019\u00e9tude est organis\u00e9. Le 1er voyage, sera Chennai (anciennement Madras) et Bangalore (2 villes tr\u00e8s diff\u00e9rentes). Le 2\u00e8me emm\u00e8nera les \u00e9tudiants en Finlande (\u00e0 Tampere) et il y aua l\u2019in\u00e9vitable Silicon Valley. Chennai : c’est la nouvelle capitale de l’informatique en Inde<\/a>. \u201cOn y recrute et on y garde le personnel plus facilement\u201d selon Didier Tranchier. Ce ne sont pas forc\u00e9ment des SSII sous traitantes qui s\u2019y implantent \u201cmais des bo\u00eetes qui travaillent l\u2019informatique de bout en bout\u201d.<\/p>\n

Apprendre aussi des erreurs des autres\u00a0 \u2026<\/span><\/strong><\/p>\n

Pourquoi la Finlande ? \u201cC’est Nokia qui a fait d\u00e9coller le t\u00e9l\u00e9phone mobile mais aujourd’hui Nokia a \u00e9t\u00e9 \u00e9clips\u00e9 par Apple\u201d a expliqu\u00e9 Didier Tranchier. La Finlande est pourtant un pays innovant avec un \u00e9cosyst\u00e8me extr\u00eamement riche. Un nouveau champion mondial va-t-il se d\u00e9velopper en Finlande ? C\u2019est toute la question, \u00e0 laquelle les \u00e9tudiants pourront tenter de r\u00e9pondre.<\/p>\n

Pourquoi ne trouve-t-on pas Silicon Roundabout ni Tel Aviv dans ce programme ? Isra\u00ebl est la \u00ab\u00a0startup nation\u00a0\u00bb nous dit Didier Tranchier mais \u201cson souci est qu’ils n’ont pas de clients locaux\u201d m\u00eame si la diaspora est tr\u00e8s forte et tr\u00e8s solidaire.\u00a0 \u201cIls sont tr\u00e8s forts sur la partie militaire vu la proximit\u00e9 avec l’arm\u00e9e isra\u00e9lienne\u201d. Mais le \u201cbut n’est pas d’aller dans tous les endroits (il y a Berlin aussi, et ce serait m\u00eame plus fort que Londres)\u201d. Quant \u00e0 la Silicon Valley, \u201celle commence \u00e0 \u00eatre d\u00e9s\u00e9quilibr\u00e9e car le co\u00fbt du d\u00e9veloppement est exorbitant et le mod\u00e8le est en panne\u201d m\u00eame si la machine est loin d\u2019\u00eatre arr\u00eat\u00e9e, on en conviendra.<\/p>\n

Aujourd’hui, Didier voit aussi beaucoup de startups venir d’Afrique et autres endroits o\u00f9 il n’y a pas d’infrastructure. De nouvelles perspectives s\u2019ouvrent. Une affirmation confirm\u00e9e le soir m\u00eame par Richard Attias sur LCI, \u201cla croissance de certains pays africains comme la C\u00f4te d\u2019Ivoire approche de 10% et fait \u00e9merger de nouveaux chammpions, o\u00f9 malheureusement la pauvret\u00e9 subsiste en parall\u00e8le\u201d a-t-il dit en substance.<\/p>\n

La France n\u2019a pas \u00e0 rougir<\/strong><\/p>\n

Le choix du mba est de comprendre ce qui se passe dans certains endroits mais pas de tout voir. La France n’a pas \u00e0 rougir selon lui et elle est m\u00eame bien positionn\u00e9e notamment sur la R&D. Les profs viennent de France et de l’international (on y trouve Olivier Ezratty<\/a> entre autres, qui est un de mes confr\u00e8res auteur chez Kawa \u00e9ditions<\/a>).<\/p>\n

Une originalit\u00e9 : enseigner le savoir-\u00eatre<\/em><\/strong><\/p>\n

Une des caract\u00e9ristiques du programme est d’insister sur le savoir-\u00eatre et non pas se limiter au savoir-faire<\/strong>. Les aspects socio-culturels sont importants et le programme encadre les \u00e9tudiants et incube aussit\u00f4t des startups. Sur la partie multiculturelle le programme traite aussi des sujets comme le management de s \u00e9quipes \u00e0 distance par exemple. La crise est une \u00e9norme opportunit\u00e9 selon Didier ;\u00a0 \u201con est en train de reconstruire une nouvelle \u00e9conomie avec le digital a-t-il conclu\u201d. Car la technologie cr\u00e9\u00e9 aussi des march\u00e9s sans limites du moins sans limites visibles.<\/p>\n

Le co\u00fbt du programme<\/strong><\/p>\n

Il en co\u00fbtera 30k\u20ac pour le programme. 10 \u00e9tudiants seront recrut\u00e9s sur la premi\u00e8re promotion, et la limite \u201csera fix\u00e9e \u00e0 20 \u00e9tudiants dans le futur\u201d a pr\u00e9cis\u00e9 Didier Tranchier. Les \u00e9tudiants auront des origines diverses, avec des commerciaux, des ingenieurs et m\u00eame des litt\u00e9raires, des gens de startups et de grands groupes. Les cours sont livr\u00e9s en Anglais par des professeurs fran\u00e7ais et \u00e9trangers.<\/p>\n

>> pour s\u2019inscrire au eMBA<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Hier soir, 13 juin 2013, j\u2019ai brav\u00e9 la gr\u00e8ve et le froid sib\u00e9rien afin d\u2019assister \u00e0 la pr\u00e9sentation de l\u2019eMBA de Mines Telecom Paris (la r\u00e9union des 2 grandes \u00e9coles sous le nom de ParisTech). Le nom du MBA est \u201cleading innovation in a digital world\u201d. Didier Tranchier, Directeur du Programme MBA, nous a pr\u00e9sent\u00e9 …<\/p>\n","protected":false},"author":2,"featured_media":55270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4059],"tags":[],"class_list":["post-8518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formation-et-elearning"],"yoast_head":"\nTelecom Ecole de Management lance son eMBA 100% digital et innovation<\/title>\n<meta name=\"description\" content=\"Hier soir, 13 juin 2013, j\u2019ai brav\u00e9 la gr\u00e8ve et le froid sib\u00e9rien afin d\u2019assister \u00e0 la pr\u00e9sentation de l\u2019eMBA de Mines Telecom Paris\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2013\/06\/14\/emba\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" 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