{"id":82652,"date":"2025-02-27T15:00:03","date_gmt":"2025-02-27T14:00:03","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=82652"},"modified":"2025-02-27T15:00:03","modified_gmt":"2025-02-27T14:00:03","slug":"temu-et-shein-ou-va-le-e-commerce-en-2025","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2025\/02\/27\/temu-et-shein-ou-va-le-e-commerce-en-2025\/","title":{"rendered":"Temu et Shein : o\u00f9 va le e-commerce en 2025 ?"},"content":{"rendered":"

O\u00f9 va le e-commerce maintenant qu’il est domin\u00e9 par Temu et Shein sur certaines cat\u00e9gories ? La d\u00e9ferlante Temu et Shein est arriv\u00e9e sur l’Europe et le paysage du e-commerce est compl\u00e8tement boulevers\u00e9. Les commer\u00e7ants souffrent, les lanceurs d’alerte s’\u00e9nervent, les consommateurs ont la fi\u00e8vre acheteuse et les plateformes chinoises se gavent tout en pressurisant leurs fournisseurs. Mais o\u00f9 va donc le e-commerce ? R\u00e9ponse le 4\u00a0mars \u00e0 12\u00a0h avec ce webinaire<\/a> organis\u00e9 par Numerikissimo.fr<\/a><\/em><\/p>\n

Temu et Shein et les autres : o\u00f9 va le e-commerce en 2025 ?<\/h2>\n
\"Temu<\/a>
Un webinaire exceptionnel<\/a> \u00e0 ne rater sous aucun pr\u00e9texte le 4\u00a0mars 2025<\/figcaption><\/figure>\n

La d\u00e9ferlante Temu et Shein en 2025 <\/b><\/h2>\n

Citons quelques chiffres issus des dossiers de Statista 2025.<\/p>\n

Pour Temu<\/h4>\n
    \n
  1. Croissance explosive de Temu<\/b>: lanc\u00e9 en septembre 2022, Temu a atteint 635 millions\u00a0$ de GMV en mai 2023, contre seulement 3 millions\u00a0$ \u00e0 son lancement, et repr\u00e9sentait 47,5 milliards\u00a0$ de GMV en 2024.<\/span><\/li>\n
  2. Adoption massive<\/b>: Temu a d\u00e9pass\u00e9 104 millions d’utilisateurs actifs aux \u00c9tats-Unis en avril 2023 (contre 5,8 millions en octobre 2022) et comptait 503,3 millions de visites mensuelles en avril 2024.<\/span><\/li>\n
  3. Leader des t\u00e9l\u00e9chargements<\/b>: Temu \u00e9tait l’application de shopping la plus t\u00e9l\u00e9charg\u00e9e au monde en 2024 avec 544,85 millions de t\u00e9l\u00e9chargements, loin devant SHEIN (235 millions).<\/span><\/li>\n
  4. D\u00e9mographie des utilisateurs<\/b>: 57,42\u00a0% des visiteurs de Temu sont des hommes, avec une r\u00e9partition \u00e9quilibr\u00e9e par \u00e2ge (20,69\u00a0% de 35-44 ans, 20\u00a0% de 25-34 ans, 19,9\u00a0% de 45-54 ans).<\/span><\/li>\n<\/ol>\n

    …<\/p>\n

    Pour Shein<\/h4>\n
      \n
    1. Shein a g\u00e9n\u00e9r\u00e9 un chiffre d’affaires estim\u00e9 \u00e0 22,7 milliards de dollars en 2022, en forte croissance depuis les 610 millions de dollars de 2016.<\/span><\/li>\n
    2. \u00a0Valoris\u00e9e \u00e0 65 milliards de dollars en 2023, Shein est la 5e licorne la plus valoris\u00e9e au monde.<\/span><\/li>\n
    3. \u00a0Le volume brut de marchandises (GMV) de Shein a atteint 45 milliards de dollars en 2023, contre seulement 1,5 milliard en 2018.<\/span><\/li>\n
    4. \u00a0Shein \u00e9tait le 2e plus grand site de mode en ligne au monde en 2023 avec 28,2 milliards de dollars de ventes nettes.<\/span><\/li>\n<\/ol>\n

      …<\/p>\n

      Alors o\u00f9 va le e-commerce ? Quelles strat\u00e9gies adopter ? Comment les e-commer\u00e7ants locaux peuvent-ils surnager ? Pour le savoir nous vous convions \u00e0 un \u00e9v\u00e9nement organis\u00e9 par Numerikissimo.fr, l’annuaire des top acteurs du num\u00e9rique<\/a>.<\/p>\n

      \u00c0 propos des intervenants \u00e0 ce webinaire<\/b><\/h2>\n

      St\u00e9phanie Giron<\/b> – <\/span>https:\/\/quickqueen.fr\/<\/span><\/a> experte en e-commerce et marketplace management, conseille les marques sur leurs strat\u00e9gies digitales. Ancienne responsable ecommerce chez As de Carreaux, la cure gourmande,\u00a0 elle accompagne d\u00e9sormais les entreprises dans leur d\u00e9veloppement omnicanal.<\/span><\/p>\n

      Yann Gourvennec<\/b> – Fondateur de Visionary Marketing, Auteur de plusieurs ouvrages sur le marketing digital, conf\u00e9rencier et enseignant.<\/span><\/p>\n

      Olivier Laborne<\/b> – Sp\u00e9cialiste de la transformation digitale du retail, conseiller strat\u00e9gique aupr\u00e8s de grands groupes. Ancien directeur ecommerce chez Carrefour (Ooshop) et Intermarch\u00e9, fondateur de digital onboard\u00a0 il analyse les tendances du commerce connect\u00e9.<\/span><\/p>\n

      \"\"<\/a><\/p>\n



      <\/p>\n","protected":false},"excerpt":{"rendered":"

      O\u00f9 va le e-commerce maintenant qu’il est domin\u00e9 par Temu et Shein sur certaines cat\u00e9gories ? La d\u00e9ferlante Temu et Shein est arriv\u00e9e sur l’Europe et le paysage du e-commerce est compl\u00e8tement boulevers\u00e9. Les commer\u00e7ants souffrent, les lanceurs d’alerte s’\u00e9nervent, les consommateurs ont la fi\u00e8vre acheteuse et les plateformes chinoises se gavent tout en pressurisant …<\/p>\n","protected":false},"author":2,"featured_media":82653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-82652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nTemu et Shein : o\u00f9 va le e-commerce en 2025 ?<\/title>\n<meta name=\"description\" content=\"O\u00f9 va le e-commerce ? 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En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/82652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=82652"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/82652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/82653"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=82652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=82652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=82652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}