{"id":79714,"date":"2024-03-23T11:24:30","date_gmt":"2024-03-23T10:24:30","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=79714"},"modified":"2024-10-16T14:41:13","modified_gmt":"2024-10-16T12:41:13","slug":"comment-fonctionne-lia","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/","title":{"rendered":"Comment fonctionne une IA ?"},"content":{"rendered":"<p><em>Personne ne sait comment l&rsquo;IA fonctionne r\u00e9ellement, affirme une analyste du MIT. Il y a peu, au d\u00e9but de l&rsquo;ann\u00e9e 2024, nous avons publi\u00e9 un article affirmant que la <a href=\"https:\/\/visionarymarketing.com\/fr\/2024\/02\/la-revolution-de-lia-naura-pas-lieu\/\">r\u00e9volution de l&rsquo;IA n&rsquo;aurait pas lieu<\/a>. Nous comprenons qu&rsquo;il s&rsquo;agissait d&rsquo;une saillie tr\u00e8s audacieuse. Quelques lecteurs ont rican\u00e9, la plupart ont rejet\u00e9 l&rsquo;id\u00e9e et ont continu\u00e9 de ChatGPTer (ou ChatGPT\u00e9er, je ne suis pas s\u00fbr de l&rsquo;orthographe, l&rsquo;IA g\u00e9n\u00e9rative ne l&rsquo;a pas encore hallucin\u00e9e). Pourtant, un court article du MIT laisse entendre que, peut-\u00eatre, notre intuition n&rsquo;\u00e9tait pas si erron\u00e9e apr\u00e8s tout.\u00a0<\/em><\/p>\n<h3>Comment fonctionne une IA ?<\/h3>\n<figure id=\"attachment_81598\" aria-describedby=\"caption-attachment-81598\" style=\"width: 1201px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-81598 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/03\/ygourven-artistic-change-management-allegory-metaphorical-image-df3eb14d-f3ec-49e4-9814-ac5df9fc3e6e-copy.jpg\" alt=\"Comment fonctionne une IA ?\" width=\"1201\" height=\"673\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/03\/ygourven-artistic-change-management-allegory-metaphorical-image-df3eb14d-f3ec-49e4-9814-ac5df9fc3e6e-copy.jpg 1201w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/03\/ygourven-artistic-change-management-allegory-metaphorical-image-df3eb14d-f3ec-49e4-9814-ac5df9fc3e6e-copy-500x280.jpg 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/03\/ygourven-artistic-change-management-allegory-metaphorical-image-df3eb14d-f3ec-49e4-9814-ac5df9fc3e6e-copy-1024x574.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/03\/ygourven-artistic-change-management-allegory-metaphorical-image-df3eb14d-f3ec-49e4-9814-ac5df9fc3e6e-copy-768x430.jpg 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/03\/ygourven-artistic-change-management-allegory-metaphorical-image-df3eb14d-f3ec-49e4-9814-ac5df9fc3e6e-copy-390x220.jpg 390w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><figcaption id=\"caption-attachment-81598\" class=\"wp-caption-text\">Comment fonctionne une IA ? Le fonctionnement de l&rsquo;IA est un myst\u00e8re selon Melissa Heikkil\u00e4, chercheuse au MIT &#8211; Image produite avec Midjourney en mode personnalis\u00e9.<\/figcaption><\/figure>\n<p><!--more--><\/p>\n<blockquote class=\"quote-light\"><p>Les entreprises de la technologie s&#8217;empressent de lancer des produits propuls\u00e9s par l&rsquo;IA, bien qu&rsquo;il soit largement prouv\u00e9 qu&rsquo;ils sont difficiles \u00e0 contr\u00f4ler et qu&rsquo;ils se comportent souvent de mani\u00e8re impr\u00e9visible. Ce comportement \u00e9trange est d\u00fb au fait que personne ne sait exactement comment &#8211; ni pourquoi &#8211; fonctionne l&rsquo;apprentissage en deep learning, la technologie fondamentale qui sous-tend l&rsquo;essor actuel de l&rsquo;IA. C&rsquo;est l&rsquo;une des plus grandes \u00e9nigmes de l&rsquo;IA. Mon coll\u00e8gue Will Douglas Heaven vient de <a href=\"https:\/\/www.technologyreview.com\/2024\/03\/04\/1089403\/large-language-models-amazing-but-nobody-knows-why\/?truid=&amp;utm_source=the_algorithm&amp;utm_medium=email&amp;utm_campaign=the_algorithm.unpaid.engagement&amp;utm_content=03-04-2024\" target=\"_blank\" rel=\"noopener\">publier un article<\/a> dans lequel il se penche sur le sujet.<\/p>\n<p>Melissa Heilkkil\u00e4, MIT<\/p><\/blockquote>\n<p>La semaine derni\u00e8re, je discutais avec une amie qui travaille pour un \u00e9diteur de logiciels \u00e0 deux pas de mon bureau. Alors que je m&rsquo;appr\u00eatais \u00e0 remplir la bouilloire, j&rsquo;ai d\u00e9cid\u00e9 de passer lui dire bonjour. Pendant que nous \u00e9changions, elle m&rsquo;a expliqu\u00e9 qu&rsquo;ils \u00e9taient en train d&rsquo;injecter de l&rsquo;IA partout, r\u00e9volutionnant ainsi la fa\u00e7on dont les avocats, les conseillers juridiques et les juristes travaillent, en fournissant des informations qui n&rsquo;ont jamais \u00e9t\u00e9 disponibles auparavant. L&rsquo;avenir est prometteur.<\/p>\n<h3>Les entreprises technologiques et l&rsquo;IA<\/h3>\n<p>Comme le dit <a href=\"https:\/\/www.technologyreview.com\/author\/melissa-heikkila\/\" target=\"_blank\" rel=\"noopener\">Melissa Heikkil\u00e4<\/a>, les entreprises technologiques se lancent \u00e0 corps perdu dans un domaine qu&rsquo;elles ne ma\u00eetrisent pas tout \u00e0 fait. La bonne nouvelle, c&rsquo;est que comme personne ne la ma\u00eetrise vraiment, vous ne serez jamais seuls. M\u00eame Geoffrey Hinton semble perdu.<\/p>\n<p><iframe title=\"&quot;Godfather of AI&quot; Geoffrey Hinton: The 60 Minutes Interview\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qrvK_KuIeJk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<blockquote class=\"quote-light\"><p>Le plus grand myst\u00e8re est de savoir comment de grands mod\u00e8les de langage tels que Gemini et le GPT-4 d&rsquo;OpenAI peuvent apprendre \u00e0 faire quelque chose qui ne leur a pas \u00e9t\u00e9 enseign\u00e9. Vous pouvez entra\u00eener un mod\u00e8le linguistique \u00e0 r\u00e9soudre des probl\u00e8mes math\u00e9matiques en anglais, puis lui montrer de la litt\u00e9rature fran\u00e7aise, et \u00e0 partir de l\u00e0, il peut apprendre \u00e0 r\u00e9soudre des probl\u00e8mes math\u00e9matiques en fran\u00e7ais. Ces capacit\u00e9s vont \u00e0 l&rsquo;encontre des statistiques classiques, qui fournissent notre meilleur ensemble d&rsquo;explications sur la mani\u00e8re dont les mod\u00e8les pr\u00e9dictifs devraient se comporter, \u00e9crit Will. <a href=\"https:\/\/www.technologyreview.com\/2024\/03\/04\/1089403\/large-language-models-amazing-but-nobody-knows-why\" target=\"_blank\" rel=\"noopener\">Lire la suite ici<\/a>.<\/p><\/blockquote>\n<figure id=\"attachment_79710\" aria-describedby=\"caption-attachment-79710\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-79710 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/03\/ygourven-a-software-engineer-scratching-her-head-in-front-of-a-9ead5725-0def-42ca-b176-72faffe12ce5-e1711187654558.jpg\" alt=\"How AI works\" width=\"1000\" height=\"667\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/03\/ygourven-a-software-engineer-scratching-her-head-in-front-of-a-9ead5725-0def-42ca-b176-72faffe12ce5-e1711187654558.jpg 1000w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/03\/ygourven-a-software-engineer-scratching-her-head-in-front-of-a-9ead5725-0def-42ca-b176-72faffe12ce5-e1711187654558-450x300.jpg 450w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/03\/ygourven-a-software-engineer-scratching-her-head-in-front-of-a-9ead5725-0def-42ca-b176-72faffe12ce5-e1711187654558-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-79710\" class=\"wp-caption-text\">Personne ne comprend comment fonctionne l&rsquo;IA, selon le MIT. M\u00eame Hinton est d&rsquo;accord&#8230; &#8211; Image produite avec Midjourney (Les mains du personnage sont comme toujours tr\u00e8s \u00e9tranges)<\/figcaption><\/figure>\n<p>Malheureusement, si l&rsquo;on ne comprend pas comment fonctionne l&rsquo;IA, on saisit tr\u00e8s bien comment fonctionnent les humains. Ils aiment r\u00eaver et sont toujours attir\u00e9s par l&rsquo;improbable. L&rsquo;homme aime ses chim\u00e8res, d&rsquo;une certaine mani\u00e8re c&rsquo;est rassurant, c&rsquo;est ce qui nous rend si particuliers. Nous sommes carr\u00e9ment erratiques, bien que pas si impr\u00e9visibles que cela. Nous nous autorisons des comportements plus irrationnels que ceux que nous accepterions de nos machines.<\/p>\n<p>Cette br\u00e8ve doit tout \u00e0 la <a href=\"https:\/\/techtrash.kessel.media\/posts\/pst_1323b87f73cf4834a9a5290aabe1c576\/doux-jesus?ref=22410eed-eb4a-4c1e-a1f8-9f46b4825413&amp;utm_medium=email&amp;utm_source=post_link\" target=\"_blank\" rel=\"noopener\">derni\u00e8re lettre d&rsquo;infos de Tech Trash<\/a>.<\/p>\n<p><a href=\"https:\/\/www.technologyreview.com\/2024\/03\/05\/1089449\/nobody-knows-how-ai-works\" target=\"_blank\" rel=\"noopener\">Lire le billet du MIT<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personne ne sait comment l&rsquo;IA fonctionne r\u00e9ellement, affirme une analyste du MIT. Il y a peu, au d\u00e9but de l&rsquo;ann\u00e9e 2024, nous avons publi\u00e9 un article affirmant que la r\u00e9volution de l&rsquo;IA n&rsquo;aurait pas lieu. Nous comprenons qu&rsquo;il s&rsquo;agissait d&rsquo;une saillie tr\u00e8s audacieuse. Quelques lecteurs ont rican\u00e9, la plupart ont rejet\u00e9 l&rsquo;id\u00e9e et ont continu\u00e9 &hellip;<\/p>\n","protected":false},"author":2,"featured_media":81598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5127,2894],"tags":[],"class_list":["post-79714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breves","category-ia-big-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment fonctionne l&#039;IA ? Un myst\u00e8re non encore \u00e9lucid\u00e9<\/title>\n<meta name=\"description\" content=\"Personne ne sait comment l&#039;IA fonctionne r\u00e9ellement, affirme une analyste du MIT. Et pourtant les entreprises de la TECH se lancent \u00e0 fond\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment fonctionne l&#039;IA ? Un myst\u00e8re non encore \u00e9lucid\u00e9\" \/>\n<meta property=\"og:description\" content=\"Personne ne sait comment l&#039;IA fonctionne r\u00e9ellement, affirme une analyste du MIT. Et pourtant les entreprises de la TECH se lancent \u00e0 fond\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-23T10:24:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-16T12:41:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/03\/ygourven-artistic-change-management-allegory-metaphorical-image-df3eb14d-f3ec-49e4-9814-ac5df9fc3e6e-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"673\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2024\\\/03\\\/23\\\/comment-fonctionne-lia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2024\\\/03\\\/23\\\/comment-fonctionne-lia\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Comment fonctionne une IA ?\",\"datePublished\":\"2024-03-23T10:24:30+00:00\",\"dateModified\":\"2024-10-16T12:41:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2024\\\/03\\\/23\\\/comment-fonctionne-lia\\\/\"},\"wordCount\":666,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2024\\\/03\\\/23\\\/comment-fonctionne-lia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/ygourven-artistic-change-management-allegory-metaphorical-image-df3eb14d-f3ec-49e4-9814-ac5df9fc3e6e-copy.jpg\",\"articleSection\":[\"Br\u00e8ves\",\"IA et Big Data\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2024\\\/03\\\/23\\\/comment-fonctionne-lia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2024\\\/03\\\/23\\\/comment-fonctionne-lia\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2024\\\/03\\\/23\\\/comment-fonctionne-lia\\\/\",\"name\":\"Comment fonctionne l'IA ? Un myst\u00e8re non encore \u00e9lucid\u00e9\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2024\\\/03\\\/23\\\/comment-fonctionne-lia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2024\\\/03\\\/23\\\/comment-fonctionne-lia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/ygourven-artistic-change-management-allegory-metaphorical-image-df3eb14d-f3ec-49e4-9814-ac5df9fc3e6e-copy.jpg\",\"datePublished\":\"2024-03-23T10:24:30+00:00\",\"dateModified\":\"2024-10-16T12:41:13+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"Personne ne sait comment l'IA fonctionne r\u00e9ellement, affirme une analyste du MIT. Et pourtant les entreprises de la TECH se lancent \u00e0 fond\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2024\\\/03\\\/23\\\/comment-fonctionne-lia\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2024\\\/03\\\/23\\\/comment-fonctionne-lia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2024\\\/03\\\/23\\\/comment-fonctionne-lia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/ygourven-artistic-change-management-allegory-metaphorical-image-df3eb14d-f3ec-49e4-9814-ac5df9fc3e6e-copy.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/ygourven-artistic-change-management-allegory-metaphorical-image-df3eb14d-f3ec-49e4-9814-ac5df9fc3e6e-copy.jpg\",\"width\":1201,\"height\":673},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2024\\\/03\\\/23\\\/comment-fonctionne-lia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment fonctionne une IA ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d&#039;infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\",\"name\":\"Yann Gourvennec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"caption\":\"Yann Gourvennec\"},\"description\":\"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.\",\"sameAs\":[\"https:\\\/\\\/visionarymarketing.com\",\"http:\\\/\\\/facebook.com\\\/ygourven\",\"http:\\\/\\\/linkedin.com\\\/in\\\/ygourven\",\"https:\\\/\\\/x.com\\\/ygourven\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/visionarymarketingagency\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/yann-gourvennec\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment fonctionne l'IA ? Un myst\u00e8re non encore \u00e9lucid\u00e9","description":"Personne ne sait comment l'IA fonctionne r\u00e9ellement, affirme une analyste du MIT. Et pourtant les entreprises de la TECH se lancent \u00e0 fond","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment fonctionne l'IA ? Un myst\u00e8re non encore \u00e9lucid\u00e9","og_description":"Personne ne sait comment l'IA fonctionne r\u00e9ellement, affirme une analyste du MIT. Et pourtant les entreprises de la TECH se lancent \u00e0 fond","og_url":"https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_author":"http:\/\/facebook.com\/ygourven","article_published_time":"2024-03-23T10:24:30+00:00","article_modified_time":"2024-10-16T12:41:13+00:00","og_image":[{"width":1201,"height":673,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/03\/ygourven-artistic-change-management-allegory-metaphorical-image-df3eb14d-f3ec-49e4-9814-ac5df9fc3e6e-copy.jpg","type":"image\/jpeg"}],"author":"Yann Gourvennec","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Yann Gourvennec","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/"},"author":{"name":"Yann Gourvennec","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"headline":"Comment fonctionne une IA ?","datePublished":"2024-03-23T10:24:30+00:00","dateModified":"2024-10-16T12:41:13+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/"},"wordCount":666,"commentCount":0,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/03\/ygourven-artistic-change-management-allegory-metaphorical-image-df3eb14d-f3ec-49e4-9814-ac5df9fc3e6e-copy.jpg","articleSection":["Br\u00e8ves","IA et Big Data"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/","url":"https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/","name":"Comment fonctionne l'IA ? Un myst\u00e8re non encore \u00e9lucid\u00e9","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/03\/ygourven-artistic-change-management-allegory-metaphorical-image-df3eb14d-f3ec-49e4-9814-ac5df9fc3e6e-copy.jpg","datePublished":"2024-03-23T10:24:30+00:00","dateModified":"2024-10-16T12:41:13+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"description":"Personne ne sait comment l'IA fonctionne r\u00e9ellement, affirme une analyste du MIT. Et pourtant les entreprises de la TECH se lancent \u00e0 fond","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/03\/ygourven-artistic-change-management-allegory-metaphorical-image-df3eb14d-f3ec-49e4-9814-ac5df9fc3e6e-copy.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/03\/ygourven-artistic-change-management-allegory-metaphorical-image-df3eb14d-f3ec-49e4-9814-ac5df9fc3e6e-copy.jpg","width":1201,"height":673},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2024\/03\/23\/comment-fonctionne-lia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment fonctionne une IA ?"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d&#039;infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e","name":"Yann Gourvennec","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/79714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=79714"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/79714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/81598"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=79714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=79714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=79714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}