{"id":79491,"date":"2024-03-05T08:43:39","date_gmt":"2024-03-05T07:43:39","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=79491"},"modified":"2024-03-05T08:49:38","modified_gmt":"2024-03-05T07:49:38","slug":"le-glossaire-en-ligne-du-marketing-digital","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2024\/03\/05\/le-glossaire-en-ligne-du-marketing-digital\/","title":{"rendered":"Le glossaire en ligne du marketing digital"},"content":{"rendered":"

Bonne nouvelle, le glossaire du marketing digital est en ligne. Lorsque nous avons \u00e9crit le marketing digital de @ \u00e0 Z, disponible depuis d\u00e9but f\u00e9vrier 2024 chez Eyrolles, notre ambition et celle de l\u2019\u00e9diteur \u00e9tait de constituer un document de r\u00e9f\u00e9rence sur le marketing digital \u00e0 destination des professionnels en poste et en devenir ou en reconversion. Pour accompagner cet ouvrage, nous avons donc d\u00e9velopp\u00e9 un site Web (marketingdigitalaz.com<\/a>) sur lequel on peut trouver un glossaire des termes du num\u00e9rique et du marketing digital en particulier.\u00a0<\/span><\/em><\/p>\n

Le glossaire du marketing digital de @ \u00e0 Z s’offre une version en ligne<\/h2>\n
\"glossaire
\u00ab\u00a0Bienvenue dans le joyeux cirque du num\u00e9rique, o\u00f9 chaque clic est un num\u00e9ro de haute voltige\u00a0\u00bb nous explique Ibrahim Yves Amblard en introduction du glossaire du marketing digital de @ \u00e0 Z<\/a> \u00a0– image produite avec Midjourney<\/figcaption><\/figure>\n

Ce glossaire nous est apparu particuli\u00e8rement important. D\u2019ailleurs des lecteurs le r\u00e9clament. Pour les non-experts, il y a besoin d’un r\u00e9f\u00e9rent pour comprendre le vocabulaire parfois abscons de cette discipline.\u00a0<\/span><\/p>\n

Le joyeux cirque du num\u00e9rique<\/h3>\n

La pratique num\u00e9rique est en effet souvent parsem\u00e9e d’acronymes et de mots anglais ou franglais. Ceux-ci doivent \u00eatre compris avant de se lancer.\u00a0<\/span><\/p>\n

M\u00eame pour les professionnels du domaine, disposer d’un glossaire comme celui-l\u00e0 est un outil utile. Pour soi-m\u00eame, car il est rare que l\u2019on connaisse tous les acronymes et tous les termes techniques tant la mati\u00e8re est vaste, mais aussi, et surtout pour pouvoir passer la bonne parole autour de soi.\u00a0<\/span><\/p>\n

Cela nous semblait donc \u00eatre un passage oblig\u00e9 pour compl\u00e9ter un livre dont la mission \u00e9tait d’\u00eatre un ouvrage de r\u00e9f\u00e9rence sur le sujet. En toute logique, il aurait fallu l’adjoindre au livre. Mais ajouter 100 pages \u00e0 un ouvrage qui en comporte d\u00e9j\u00e0 400 aurait cr\u00e9\u00e9 des difficult\u00e9s pour l’\u00e9diteur. Cela aurait aussi fait monter le prix de mani\u00e8re indue.\u00a0<\/span><\/p>\n

C’est de l\u00e0 qu\u2019est n\u00e9e l’id\u00e9e de l’int\u00e9grer \u00e0 l’annuaire du digital. Ce travail collaboratif a \u00e9t\u00e9 r\u00e9alis\u00e9 en commun avec l’annuaire du digital. Il permettra de mettre ce glossaire, d\u00e9j\u00e0 disponible sous format PDF, directement \u00e0 disposition du plus grand nombre.\u00a0<\/span><\/p>\n

Un glossaire collaboratif<\/h3>\n

Cette version en ligne du glossaire est \u00e9galement collaborative. Elle permet aux lecteurs de saisir un commentaire ou une suggestion afin de le faire \u00e9voluer.\u00a0<\/span><\/p>\n

Une telle \u00e9volution est naturelle, car le marketing digital est un domaine vivant qui s’enrichit tous les jours.\u00a0<\/span><\/p>\n

Suite \u00e0 ces retours et en fonction de leur propre inspiration, les auteurs et l’annuaire du digital travailleront ensemble dans les mois qui viennent. Cela nous permettra de faire \u00e9voluer ce glossaire \u00e0 la fois en ligne et dans son format PDF.\u00a0<\/span><\/p>\n

N’h\u00e9sitez pas \u00e0 nous faire part d\u00e8s \u00e0 pr\u00e9sent de vos remarques et suggestions. Nous en prendrons bonne note. et nous en inspirerons pour les versions ult\u00e9rieures de ce glossaire du marketing digital qui bien entendu commence \u00e0 la lettre A et finit par Z.\u00a0<\/span><\/p>\n

\"glossaire\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bonne nouvelle, le glossaire du marketing digital est en ligne. Lorsque nous avons \u00e9crit le marketing digital de @ \u00e0 Z, disponible depuis d\u00e9but f\u00e9vrier 2024 chez Eyrolles, notre ambition et celle de l\u2019\u00e9diteur \u00e9tait de constituer un document de r\u00e9f\u00e9rence sur le marketing digital \u00e0 destination des professionnels en poste et en devenir ou …<\/p>\n","protected":false},"author":2,"featured_media":79494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613,5129],"tags":[],"class_list":["post-79491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing","category-mdaz"],"yoast_head":"\nGlossaire du marketing digital en ligne<\/title>\n<meta name=\"description\" content=\"Le glossaire du marketing digital est en ligne. 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He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/79491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=79491"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/79491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/79494"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=79491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=79491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=79491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}