{"id":79284,"date":"2024-02-08T15:24:53","date_gmt":"2024-02-08T14:24:53","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=79284"},"modified":"2024-02-08T15:31:56","modified_gmt":"2024-02-08T14:31:56","slug":"digital-en-entreprise","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2024\/02\/08\/digital-en-entreprise\/","title":{"rendered":"Faire du digital pour soi c’est facile"},"content":{"rendered":"

Faire du digital en entreprise, est-ce un sujet et pourquoi \u00e9crire un livre en 2024 pour expliquer le marketing digital aux professionnels<\/a> ? Tout b\u00eatement, parce que si faire du digital pour soi-m\u00eame para\u00eet facile, le faire pour une entreprise ou dans le cadre professionnel est beaucoup plus ardu. Nous avions cette discussion avec Fr\u00e9d\u00e9ric Cavazza hier lors de la r\u00e9union de l\u2019Adetem \u00e0 laquelle nous assistions, et nous arrivions \u00e0 la m\u00eame conclusion : pour les \u00e9l\u00e8ves, m\u00eame des classes digitales, la barri\u00e8re \u00e0 sauter pour entrer dans le monde de l’entreprise avec ses outils digitaux semble tr\u00e8s \u00e9lev\u00e9e. Pour les employ\u00e9s \u00e9galement.\u00a0<\/em><\/p>\n

Faire du digital pour soi c’est facile, pour son entreprise c’est plus dur<\/h3>\n
\"digital
Le marketing digital pour soi c’est facile, mais pour les entreprises, c’est beaucoup plus dur. C’est la raison pour laquelle ce livre<\/a> s’imposait.<\/figcaption><\/figure>\n

Des \u00e9l\u00e8ves qui n’auront aucun souci pour poster un message personnel sur les m\u00e9dias sociaux, peut-\u00eatre m\u00eame qui auront \u00a0trop de facilit\u00e9 pour le faire, se verront compl\u00e8tement bloqu\u00e9s d\u00e8s que nous envisageons un sujet professionnel avec eux. Il suffit que je leur parle d’un livre par exemple, et que je leur demande de le commenter sur les m\u00e9dias sociaux, et tout s’arr\u00eate\u2026 <\/p>\n

La machine est gripp\u00e9e, l’imagination tombe \u00e0 z\u00e9ro, se mettre \u00e0 la place de quelqu’un d’autre ou se d\u00e9placer sur le plan professionnel, surtout pour le rendre int\u00e9ressant et divertissant, est un exercice beaucoup plus difficile qu’il para\u00eet. Dans tous les domaines du digital, bien au-del\u00e0 de cet exemple qui se limite aux m\u00e9dias sociaux, on retrouve cette dichotomie. Nous la d\u00e9crivons plus en d\u00e9tail dans une interview r\u00e9alis\u00e9e pour le compte de DigitalCMO.fr<\/a>.<\/p>\n

Interview d’Hubert Kratiroff et Yann Gourvennec sur DigitalCMO.fr<\/h3>\n

par Eric Ochs<\/em><\/p>\n

Les \u00e9ditions Eyrolles publient Le marketing digital de @ \u00e0 Z. Un ouvrage augment\u00e9 \u00e9quip\u00e9 de son site web interactif<\/a>. Echanges avec les auteurs Yann Gourvennec et Hubert Kratiroff sur l\u2019apport de ce livre dans un secteur du digital que certains estiment d\u00e9j\u00e0 mature mais pourtant soumis \u00e0 une r\u00e9glementation et des \u00e9volutions technologiques qui rendront ces m\u00e9tiers tr\u00e8s diff\u00e9rents dans les mois \u00e0 venir.<\/em><\/p>\n

DigitalCMO.fr \u2013 Pourquoi \u00e9crire un ouvrage destin\u00e9 aux professionnels \u00e0 l\u2019\u00e8re des influenceurs professionnels sur LinkedIn ?<\/h4>\n

Hubert Kratiroff et Yann Gourvennec<\/strong> \u2014 Nous connaissons bien LinkedIn et les m\u00e9dias sociaux dont nous avons contribu\u00e9 au d\u00e9veloppement de l\u2019usage dans les entreprises depuis leurs d\u00e9buts.<\/p>\n

Nous pratiquions et enseignons les m\u00e9dias sociaux depuis leur invention et le ph\u00e9nom\u00e8ne de l\u2019influence nous est familier, car nous en sommes des acteurs. Mais ce livre<\/a> va bien au-del\u00e0 de tout cela. Comme nous l\u2019expliquons dans l\u2019introduction de notre ouvrage, le marketing digital est une discipline qui est \u00e0 la fois m\u00fbre et universelle et dont la pratique reste \u00e0 am\u00e9liorer sur le terrain.<\/p>\n

Nos constats sont nourris de notre exp\u00e9rience en tant que formateurs et praticiens, sur le terrain et dans les entreprises, du marketing digital. Nous nous sommes en effet aper\u00e7us que malgr\u00e9 l\u2019apparente \u00e9vidence et universalit\u00e9 de ce domaine, celui-ci reste complexe et difficile \u00e0 ma\u00eetriser pour beaucoup.<\/p>\n

Par ailleurs, s\u2019il est facile, ou apparemment facile, de pratiquer le marketing digital pour soi-m\u00eame, d\u2019o\u00f9 la multiplication des infopreneurs et des coachs (en particulier sur LinkedIn), l\u2019exercice du marketing digital dans le domaine de l\u2019entreprise reste particulier.<\/p>\n

Il r\u00e9clame un m\u00e9lange de savoir technologique et marketing, mais cela ne s\u2019arr\u00eate pas l\u00e0.<\/p>\n

Le digital en entreprise r\u00e9clame un m\u00e9lange de savoir technologique et marketing, mais ce n’est pas suffisant<\/p><\/blockquote>\n

Lire la suite de l’interview sur le site DigitalCMO.fr<\/a><\/p>\n

\"Marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Faire du digital en entreprise, est-ce un sujet et pourquoi \u00e9crire un livre en 2024 pour expliquer le marketing digital aux professionnels ? Tout b\u00eatement, parce que si faire du digital pour soi-m\u00eame para\u00eet facile, le faire pour une entreprise ou dans le cadre professionnel est beaucoup plus ardu. Nous avions cette discussion avec Fr\u00e9d\u00e9ric …<\/p>\n","protected":false},"author":2,"featured_media":79293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5127,5129],"tags":[],"class_list":["post-79284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breves","category-mdaz"],"yoast_head":"\nDigital en entreprise : beaucoup plus difficile que pour soi<\/title>\n<meta name=\"description\" content=\"Faire du digital en entreprise, est-ce un sujet ? 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