{"id":7826,"date":"2013-02-25T08:15:12","date_gmt":"2013-02-25T08:15:12","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=7826"},"modified":"2024-06-21T11:07:07","modified_gmt":"2024-06-21T09:07:07","slug":"synthesio-met-le-nigeria-sur-la-carte-du-social-media-week-2013-smw13","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2013\/02\/25\/synthesio-met-le-nigeria-sur-la-carte-du-social-media-week-2013-smw13\/","title":{"rendered":"Synthesio met Media Aces sur la carte du Social Media Week"},"content":{"rendered":"

C’est d’abord un grand honneur d’\u00eatre au tableau de chasse des \u00ab\u00a0influenceurs\u00a0\u00bb de la social media week de la semaine derni\u00e8re. Il est vrai que l’\u00e9v\u00e9nement Media Aces du 18 f\u00e9vrier 2013 avait \u00e9t\u00e9 tr\u00e8s bien pr\u00e9par\u00e9 par Jean Marc Goachet de Mines Paristech et mon comp\u00e8re Herv\u00e9 Kabla<\/span> (parti skier ce jour l\u00e0). Il est donc un peu normal, vu la force de cet \u00e9v\u00e9nement qui a vite pris une bonne place dans le classement des tendances de Twitter (trending topics), que mon compte Twitter soit troisi\u00e8me de la France, \u00e9tant donn\u00e9 que je faisais\u00a0 le live tweet … pas de miracle. Un certain nombre de choses \u00e9tonnent un peu cependant dans ce rapport.<\/em><\/p>\n

Synthesio met Media Aces sur la carte du Social Media Week<\/h2>\n
\"Synthesio
Synthesio met Media Aces sur la carte du Social Media Week<\/figcaption><\/figure>\n

<\/p>\n

D’abord, le fait que le Royaume Uni soit si faible et que l’Italie soit si forte ! Voil\u00e0 qui est \u00e9trange. Que la France cartonne ne m’\u00e9tonne gu\u00e8re. Pour faire beaucoup d’\u00e9v\u00e9nements en Europe et ailleurs, je vois bien que nous sommes meilleurs que nous le croyons. Apr\u00e8s tout si des entreprises comme Jive<\/a> viennent \u00e9tablir leur si\u00e8ge europ\u00e9en en France, c’est qu’il y a une raison (voir mon compte-rendu sur le rapport Lecko<\/a>). Plus \u00e9tonnant encore, la pr\u00e9sence du Nig\u00e9ria (Sic!) dans le rapport Synthesio des influenceurs<\/span>, au-dessus de l’Allemagne (certes ils ne sont pas tr\u00e8s nerveux en social media en Allemagne si on omet quelques champions comme Amiando …mais quand-m\u00eame ! ils ont d’autres chats \u00e0 fouetter que des lolcats \u00e0 Lagos en ce moment). Serait-ce le d\u00e9tail qui cloche ? Ah ! Le difficile m\u00e9tier que voil\u00e0 de mesurer \u00ab\u00a0l’influence\u00a0\u00bb, cet ingr\u00e9dient impalpable et pourtant si visible …<\/p>\n

\u00ab\u00a0La Semaine des m\u00e9dias sociaux est un \u00e9v\u00e9nement mondial qui met en relation des personnes et des organisations du monde entier, par la collaboration, l’apprentissage et le partage d’id\u00e9es. Cette semaine, 10 villes du monde entier c\u00e9l\u00e8brent l’\u00e9norme impact social, culturel et \u00e9conomique des m\u00e9dias sociaux.<\/p>\n

La Semaine des m\u00e9dias sociaux est devenue une plateforme et une communaut\u00e9 incroyables qui comptent aujourd’hui plus de 100 000 membres. Cette ann\u00e9e, la SMW f\u00eate son cinqui\u00e8me anniversaire et marque cette \u00e9tape importante avec un th\u00e8me global unificateur qui repr\u00e9sente la connectivit\u00e9 et l’ouverture du monde num\u00e9rique collaboratif. Ce th\u00e8me global est \u00e9vident lorsqu’on examine l’\u00e9norme engouement suscit\u00e9 par l’\u00e9v\u00e9nement \u00e0 travers le monde.<\/p>\n

Chez Synthesio, nous sautons sur l’occasion de suivre les conversations mondiales autour d’un \u00e9v\u00e9nement de cette ampleur avec une telle fr\u00e9n\u00e9sie sur le web. Nous avons donc d\u00e9cid\u00e9 de prendre une gorg\u00e9e de notre Twitter Firehose et de suivre toutes les conversations Twitter autour de la Semaine des m\u00e9dias sociaux 2013, afin de vous fournir des informations int\u00e9ressantes sur la port\u00e9e globale de l’\u00e9v\u00e9nement, les sujets tendances, et enfin, notre liste des principaux influenceurs qui alimentent les conversations.<\/p>\n

C’est maintenant la mi-temps de la SMW13 et nous vous invitons \u00e0 vous lever, \u00e0 vous \u00e9tirer, \u00e0 prendre un verre et \u00e0 appr\u00e9cier le Synthesio SMW Halftime Report. F\u00e9licitations aux meilleurs influenceurs des \u00c9tats-Unis, de France, du Royaume-Uni et de Singapour, et n’oubliez pas de revenir pour l’analyse compl\u00e8te d’apr\u00e8s-match !<\/p>\n

via Social Media Week 2013 – Halftime Report – Synthesio #SMW13.<\/p>\n

\"socialmediaweekinfluencers2013\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

C’est d’abord un grand honneur d’\u00eatre au tableau de chasse des \u00ab\u00a0influenceurs\u00a0\u00bb de la social media week de la semaine derni\u00e8re. Il est vrai que l’\u00e9v\u00e9nement Media Aces du 18 f\u00e9vrier 2013 avait \u00e9t\u00e9 tr\u00e8s bien pr\u00e9par\u00e9 par Jean Marc Goachet de Mines Paristech et mon comp\u00e8re Herv\u00e9 Kabla (parti skier ce jour l\u00e0). Il …<\/p>\n","protected":false},"author":2,"featured_media":61821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-7826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nSynthesio met Media Aces sur la carte du Social Media Week<\/title>\n<meta name=\"description\" content=\"C'est d'abord un grand honneur d'\u00eatre au tableau de chasse des "influenceurs" de la social media week de la semaine derni\u00e8re. 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