{"id":77270,"date":"2023-08-18T15:47:51","date_gmt":"2023-08-18T13:47:51","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=77270"},"modified":"2023-10-05T09:09:41","modified_gmt":"2023-10-05T07:09:41","slug":"ia-generative-photographie","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2023\/08\/18\/ia-generative-photographie\/","title":{"rendered":"L’IA g\u00e9n\u00e9rative et son impact sur la photographie"},"content":{"rendered":"

L’IA g\u00e9n\u00e9rative pourrait-elle changer la donne pour la photographie et les photographes ? La photographie existe depuis plus d’un si\u00e8cle et repose sur la cr\u00e9ativit\u00e9 et le savoir-faire des photographes. Mais que se passera-t-il avec l’arriv\u00e9e d’applications d’IA g\u00e9n\u00e9rative qui peuvent cr\u00e9er des photos<\/a> en quelques secondes ? Voici un billet de r\u00e9flexion sur le sujet \u00e9crit par Emilie L\u00e9ger sous notre supervision.<\/em><\/p>\n

IA, intelligence artificielle g\u00e9n\u00e9rative et photographie<\/h2>\n
\"IA
Nous avons demand\u00e9 \u00e0 Midjourney de traiter le sujet de \u00ab\u00a0l’impact de l’IA sur la photographie\u00a0\u00bb. J’ai choisi cette image parmi les quatre g\u00e9n\u00e9r\u00e9es par l’IA. Bien que la qualit\u00e9 visuelle soit ind\u00e9niable et que la vitesse de cr\u00e9ation d’images soit impressionnante, j’ai encore des doutes concernant l’esth\u00e9tique, le ressenti et la valeur artistique de ces images produites par l’IA. Il y a quelque chose dans les photographies authentiques que l’IA semble ne pas saisir. Cela dit, j’appr\u00e9cie particuli\u00e8rement l’effet des p\u00e9tales en mouvement, si c’est bien ce que cela repr\u00e9sente.<\/figcaption><\/figure>\n

<\/p>\n

IA g\u00e9n\u00e9rative pour cr\u00e9ation rapide de contenus divers<\/h3>\n

\u00ab L\u2019IA Generative<\/a> permet aux utilisateurs de g\u00e9n\u00e9rer rapidement de nouveaux contenus sur la base d\u2019une vari\u00e9t\u00e9 de crit\u00e8res (prompt et switches). Les entr\u00e9es et sorties de ces mod\u00e8les peuvent inclure du texte, des images, des sons, des animations, des mod\u00e8les 3D ou d\u2019autres types de donn\u00e9es \u00bb [source : Nvidia.com] En utilisant des donn\u00e9es existantes et r\u00e9centes, cette IA combine ces informations pour g\u00e9n\u00e9rer des r\u00e9sultats. Initialement form\u00e9e sur des donn\u00e9es existantes, l’IA g\u00e9n\u00e9rative \u00e9volue ensuite en autonomie. Bien que cette notion puisse sembler nouvelle, certaines formes d’IA remontent aux ann\u00e9es 1960. Par exemple, le programme ELIZA, cr\u00e9\u00e9 par Joseph Weizenbaum au MIT, a marqu\u00e9 le d\u00e9but de la communication humain-machine. Cependant, les progr\u00e8s depuis lors sont notables : en 2014, l’av\u00e8nement des r\u00e9seaux antagonistes g\u00e9n\u00e9ratifs a lanc\u00e9 une \u00e8re d’innovation. Ces r\u00e9seaux ont permis aux machines d’\u00e9laborer leurs propres algorithmes d’apprentissage, autorisant la cr\u00e9ation d’images, de sons et d’animations, r\u00e9alisant ainsi un tour de force technologique.<\/p>\n

Lire la suite<\/a> sur l’Antimus\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’IA g\u00e9n\u00e9rative pourrait-elle changer la donne pour la photographie et les photographes ? La photographie existe depuis plus d’un si\u00e8cle et repose sur la cr\u00e9ativit\u00e9 et le savoir-faire des photographes. Mais que se passera-t-il avec l’arriv\u00e9e d’applications d’IA g\u00e9n\u00e9rative qui peuvent cr\u00e9er des photos en quelques secondes ? Voici un billet de r\u00e9flexion sur le …<\/p>\n","protected":false},"author":2,"featured_media":77276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2852],"tags":[],"class_list":["post-77270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"\nIA g\u00e9n\u00e9rative photographie : impact et cons\u00e9quences ?<\/title>\n<meta name=\"description\" content=\"L'IA g\u00e9n\u00e9rative pourrait-elle changer la donne pour la photographie ? 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