{"id":7702,"date":"2013-02-08T08:15:19","date_gmt":"2013-02-08T08:15:19","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=7702"},"modified":"2024-08-08T22:12:09","modified_gmt":"2024-08-08T20:12:09","slug":"les-medias-sociaux-expliques-a-ma-pme","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2013\/02\/08\/les-medias-sociaux-expliques-a-ma-pme\/","title":{"rendered":"Les m\u00e9dias sociaux expliqu\u00e9s \u00e0 ma PME"},"content":{"rendered":"<p><em>Les m\u00e9dias sociaux sont aussi pour les PME. Voici mes explications tir\u00e9s d&rsquo;une conf\u00e9rence donn\u00e9e \u00e0 la Roche sur Yon en Vend\u00e9e<br \/>\n<\/em><\/p>\n<h2>Quand les m\u00e9dias sociaux sont expliqu\u00e9s \u00e0 ma PME<\/h2>\n<figure id=\"attachment_62090\" aria-describedby=\"caption-attachment-62090\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-62090 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/02\/jumpstory-download20210308-080137.jpg\" alt=\"Les m\u00e9dias sociaux sont aussi pour les PME. Voici mes explications tir\u00e9s d'une conf\u00e9rence donn\u00e9e \u00e0 la Roche sur Yon en Vend\u00e9e\" width=\"520\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/02\/jumpstory-download20210308-080137.jpg 520w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/02\/jumpstory-download20210308-080137-459x300.jpg 459w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><figcaption id=\"caption-attachment-62090\" class=\"wp-caption-text\">Les m\u00e9dias sociaux sont aussi pour les PME. Voici mes explications tir\u00e9s d&rsquo;une conf\u00e9rence donn\u00e9e \u00e0 la Roche sur Yon en Vend\u00e9e<\/figcaption><\/figure>\n<p><!--more--><\/p>\n<p>Ceci \u00e9tant, j&rsquo;ai r\u00e9pondu exceptionnellement et avec plaisir \u00e0 l&rsquo;invitation de mes amis Herv\u00e9 Pillaud et Emmanuel Chopot de <a href=\"https:\/\/web.archive.org\/web\/20220818235625\/https:\/\/vendeers.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vendeers<\/a>, l&rsquo;association affili\u00e9e \u00e0 Media Aces, qui promeut l&rsquo;usage des m\u00e9dias sociaux dans cette partie occidentale notre pays ; il s&rsquo;agissait d&rsquo;une session d\u00e9di\u00e9e, pour partie, \u00e0 notre travail chez <span class=\"removed_link\" title=\"http:\/\/live.orange.com\">Orange<\/span> (transparence : dont je suis le directeur Internet du groupe).<\/p>\n<p>Dans cette pr\u00e9sentation qui commence au slide num\u00e9ro 10, ce qui vous \u00e9vitera d&rsquo;entendre mes \u00e9lucubrations g\u00e9ographiques, je reviens sur l&rsquo;historique du Web et du Web social en particulier, pour le replacer dans son contexte et dans son utilit\u00e9. Je montre \u00e9galement (planches 15 \u00e0 20) l&rsquo;\u00e9volution du paysage des m\u00e9dias sociaux dans le monde, de 2006 \u00e0 nos jours. J&rsquo;insiste enfin sur la pertinence des m\u00e9dias sociaux pour les petites entreprises r\u00e9gionales, comment faire vivre des communaut\u00e9s, et comment se projeter et projeter sa marque dans le paysage digital.<\/p>\n<p>Merci \u00e0 Vendeers pour la mise en ligne de cette vid\u00e9o et l&rsquo;organisation de cette conf\u00e9rence.<\/p>\n<p><iframe title=\"Intervention de Yann Gourvennec, Directeur Web, Digital et Social Media d&#039;Orange\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LGyO7ifZ4H4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/02\/vendeers-2201-2013-130122112606-phpapp01.pdf<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les m\u00e9dias sociaux sont aussi pour les PME. Voici mes explications tir\u00e9s d&rsquo;une conf\u00e9rence donn\u00e9e \u00e0 la Roche sur Yon en Vend\u00e9e Quand les m\u00e9dias sociaux sont expliqu\u00e9s \u00e0 ma PME Ceci \u00e9tant, j&rsquo;ai r\u00e9pondu exceptionnellement et avec plaisir \u00e0 l&rsquo;invitation de mes amis Herv\u00e9 Pillaud et Emmanuel Chopot de Vendeers, l&rsquo;association affili\u00e9e \u00e0 Media &hellip;<\/p>\n","protected":false},"author":2,"featured_media":62090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-7702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les m\u00e9dias sociaux expliqu\u00e9s \u00e0 ma PME<\/title>\n<meta name=\"description\" content=\"Les m\u00e9dias sociaux sont aussi pour les PME. Voici mes explications tir\u00e9s d&#039;une conf\u00e9rence donn\u00e9e \u00e0 la Roche sur Yon en Vend\u00e9e Quand les m\u00e9dias sociaux\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2013\/02\/08\/les-medias-sociaux-expliques-a-ma-pme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les m\u00e9dias sociaux expliqu\u00e9s \u00e0 ma PME\" \/>\n<meta property=\"og:description\" content=\"Les m\u00e9dias sociaux sont aussi pour les PME. 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