{"id":76554,"date":"2023-06-06T08:00:08","date_gmt":"2023-06-06T06:00:08","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=76554"},"modified":"2023-07-17T10:46:56","modified_gmt":"2023-07-17T08:46:56","slug":"evenement-adobe","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2023\/06\/06\/evenement-adobe\/","title":{"rendered":"L’\u00e9v\u00e9nement de l’ann\u00e9e : Adobe Summit 2023"},"content":{"rendered":"

Voici venir l’\u00e9v\u00e9nement Adobe de l’ann\u00e9e : Adobe Summit 2023. Il se tiendra les 8 et 9 juin \u00e0 Londres et Visionary Marketing y sera en tant que #adobepartner (transparence*). Apr\u00e8s quelques ann\u00e9es o\u00f9 l’\u00e9v\u00e9nement se d\u00e9roulait uniquement en ligne, il s’agit d\u00e9sormais d’un \u00e9v\u00e9nement hybride qui se d\u00e9roule \u00e0 la fois en ligne et en pr\u00e9sentiel. Alors que nous pr\u00e9parons nos bagages pour l’\u00e9v\u00e9nement, avec le stabilisateur, l’appareil photo num\u00e9rique, l’iPad, l’iPhone et le bon vieil ordinateur personnel, nous sommes ravis de partager avec vous ce matin quelques-uns des points qui nous enthousiasment le plus dans cet \u00e9v\u00e9nement.<\/em><\/p>\n

Pr\u00e9paration de l’\u00e9v\u00e9nement Adobe Summit 2023<\/h2>\n
\"Adobe
Adobe Summit 2023 – online<\/figcaption><\/figure>\n

* Divulgation, Adobe est un client de Visionary Marketing<\/i><\/p>\n

Reportage en direct de Londres sur l’Adobe Summit 2023<\/h3>\n

Cette ann\u00e9e, nous rendrons compte en direct de l’\u00e9v\u00e9nement \u00e0 Londres avec des m\u00e9dias sociaux et des extraits vid\u00e9o. Ils seront publi\u00e9s en ligne sur Twitter, LinkedIn et autres plateformes. Et, bien s\u00fbr, sur ce blog. Vous pouvez donc vous attendre \u00e0 des comptes rendus en direct du sommet sur notre page d\u00e9di\u00e9e \u00e0 Adobe, \u00e0 l’adresse vismktg.info\/adobe23fr<\/a>.<\/p>\n

\"Adobe<\/a>
Le Sommet Adobe 2023 Page<\/a>. l’\u00e9v\u00e9nement Adobe Summit 2023.<\/figcaption><\/figure>\n

Chez Visionary Marketing, nous sommes tr\u00e8s enthousiastes. C’est l’un des moments o\u00f9 nous allons pouvoir parler et \u00e9changer avec certaines des personnes les plus brillantes de notre secteur. Il n’y a pas moyen d’y \u00e9chapper. Cette ann\u00e9e sera l’ann\u00e9e de l’IA g\u00e9n\u00e9rative. Et Adobe est \u00e9galement un acteur majeur dans ce domaine. Il est beaucoup plus prudent que d’autres, mais les progr\u00e8s r\u00e9alis\u00e9s au cours des derni\u00e8res semaines sont \u00e9tonnants.<\/p>\n

La production de contenu dans les entreprises ne sera plus jamais comme avant<\/h3>\n

Ici, je parle de l’utilisation de ces nouvelles technologies dans le cadre de la production de contenus. Demain, je publierai une d\u00e9monstration d’Adobe firefly et de l’int\u00e9gration de firefly dans Photoshop. Probablement \u00a0ce que j’ai vu de plus \u00e9tonnant au cours des 10 derni\u00e8res ann\u00e9es.<\/p>\n

<\/p>\n

Ces outils ne sont pas de simples ajouts de fonctionnalit\u00e9s \u00e0 la suite Adobe. Ils conf\u00e8rent des pouvoirs cr\u00e9atifs accrus aux professionnels du marketing qui souhaitent agr\u00e9menter leurs contenus d’images pertinentes et percutantes.<\/p>\n

L’utilisation de l’IA g\u00e9n\u00e9rative pour produire des images a d\u00e9j\u00e0 eu un impact important sur la production de contenu. Et les entreprises n’y \u00e9chappent pas. Si nous regardons les choses de mani\u00e8re positive, nous pensons que l’IA g\u00e9n\u00e9rative pour la production d’images, lorsqu’elle est utilis\u00e9e de mani\u00e8re responsable et cr\u00e9ative, peut \u00eatre un moyen pour les sp\u00e9cialistes du marketing de cr\u00e9er des exp\u00e9riences plus percutantes et plus passionnantes pour leurs clients.<\/p>\n

Chez Visionary Marketing, nous avons d\u00e9j\u00e0 eu recours \u00e0 divers outils d’images g\u00e9n\u00e9r\u00e9es par l’IA pour alimenter nos blogs au cours des derniers mois. Mais il y a des limites \u00e0 cela. Tout d’abord, les questions de droits d’auteur.<\/p>\n

Quelques questions et la voie \u00e0 suivre<\/h3>\n

L’IA g\u00e9n\u00e9rative utilise le pr\u00e9-entra\u00eenement (d’o\u00f9 le PT dans chatG \u00ab\u00a0PT\u00a0\u00bb) et cet entra\u00eenement se fait \u00e0 partir d’une base de donn\u00e9es existante (et tr\u00e8s bient\u00f4t la base de donn\u00e9es qui est la copie \u00e0 jour du web conserv\u00e9e par les moteurs de recherche). M\u00eame si ces images ne sont pas exactement copi\u00e9es de l’original, elles s’en inspirent. Cette situation a soulev\u00e9 de nombreuses questions d’un point de vue juridique et a donn\u00e9 lieu \u00e0 quelques proc\u00e8s.<\/p>\n

\"Mes
Mes points – a priori – les plus int\u00e9ressants<\/figcaption><\/figure>\n

Adobe a suivi une voie diff\u00e9rente. La soci\u00e9t\u00e9 a lanc\u00e9 une nouvelle application au sein de sa suite cr\u00e9ative, qui est actuellement disponible en version b\u00eata. Elle s’appelle firefly et ceux qui veulent l’essayer peuvent se rendre sur firefly.adobe.com.<\/p>\n

L’Adobe Summit 2023 sera un excellent moyen pour nous de c\u00f4toyer ceux qui fa\u00e7onnent notre industrie et l’avenir de nos \u00e9quipes de marketing et de la profession dans son ensemble. La cr\u00e9ation de contenu sera confront\u00e9e \u00e0 des d\u00e9fis incroyables aujourd’hui et dans les ann\u00e9es \u00e0 venir. Si nous adoptons ces technologies et les utilisons de mani\u00e8re responsable, nous aurons d’immenses possibilit\u00e9s de cr\u00e9ativit\u00e9 et de r\u00e9invention du marketing de contenu.<\/p>\n

Cet \u00e9v\u00e9nement est pour nous \u00a0une excellente occasion de comprendre les tendances qui se dessinent dans le secteur du marketing.<\/p>\n

Nous nous entretiendrons notamment avec Luc Damann, pr\u00e9sident de la r\u00e9gion EMEA, et Jamie Brighton, directeur du marketing produit et de l’exp\u00e9rience num\u00e9rique, et nous assisterons \u00e0 de nombreuses sessions en direct.<\/p>\n

Nous assisterons \u00e9galement \u00e0 des r\u00e9unions de presse concernant l'\u00a0\u00bbexp\u00e9rience immersive de la vente au d\u00e9tail\u00a0\u00bb. Enfin, Adobe sneaks<\/a>, qui montre les innovations propos\u00e9es par les employ\u00e9s d’Adobe est toujours le clou du spectable de ce Sommet Adobe.<\/p>\n

Restez donc \u00e0 l’\u00e9coute et inscrivez-vous d\u00e8s maintenant \u00e0 cet \u00e9v\u00e9nement exceptionnel.<\/p>\n

\"s'inscrire\"<\/a><\/p>\n

https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2023-06-06-Adobe-Summit-Prep-FR-Mixdown.mp3<\/a><\/audio><\/div><\/div>

Podcast: Play in new window<\/a> | Download<\/a> (Duration: 5:33 — 5.1MB)<\/p>

Subscribe: Apple Podcasts<\/a> | Spotify<\/a> | Android<\/a> | RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Voici venir l’\u00e9v\u00e9nement Adobe de l’ann\u00e9e : Adobe Summit 2023. Il se tiendra les 8 et 9 juin \u00e0 Londres et Visionary Marketing y sera en tant que #adobepartner (transparence*). Apr\u00e8s quelques ann\u00e9es o\u00f9 l’\u00e9v\u00e9nement se d\u00e9roulait uniquement en ligne, il s’agit d\u00e9sormais d’un \u00e9v\u00e9nement hybride qui se d\u00e9roule \u00e0 la fois en ligne et …<\/p>\n","protected":false},"author":2,"featured_media":76540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5084],"tags":[],"class_list":["post-76554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adobe-marketing"],"yoast_head":"\n\u00c9v\u00e9nement Adobe de l'ann\u00e9e : Adobe Summit 2023 online et offline<\/title>\n<meta name=\"description\" content=\"Voici venir l'\u00e9v\u00e9nement Adobe de l'ann\u00e9e : Adobe summit 2023. 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