{"id":76028,"date":"2023-05-12T11:45:06","date_gmt":"2023-05-12T09:45:06","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=76028"},"modified":"2023-05-16T09:46:52","modified_gmt":"2023-05-16T07:46:52","slug":"cookie-walls","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2023\/05\/12\/cookie-walls\/","title":{"rendered":"Comment se d\u00e9barrasser des cookie walls"},"content":{"rendered":"

Vous connaissez les cookie walls\u2009? Il est vrai qu\u2019il est difficile d\u2019y \u00e9chapper. Suite \u00e0 la directive cookies de 2011<\/a>, les sites fran\u00e7ais ont fini \u2014 avec du retard \u2014 par se mettre en conformit\u00e9. Mais au lieu de supprimer les cookies, ils se sont au contraire \u00e9quip\u00e9s de cookie walls qui vous balancent des messages \u00e9nervants \u00e0 jet continu et vous emp\u00eachent de naviguer sur Internet. Ils ne servent \u00e0 rien, car ils n\u2019am\u00e9liorent pas vraiment la confidentialit\u00e9 des donn\u00e9es. Ils servent surtout aux sites qui tracent vos donn\u00e9es \u00e0 des fins publicitaires, de se couvrir en faisant croire qu\u2019ils sont devenus vertueux. Voici comment s\u2019en d\u00e9barrasser.<\/em><\/p>\n

Comment se d\u00e9barrasser des cookie walls<\/h2>\n
\"cookie
Midjourney a imagin\u00e9 pour nous Darth Vader (alias Dark Vador pour les Fran\u00e7ais) d\u00e9vorant des cookie walls<\/figcaption><\/figure>\n

Vous connaissez tous ces messages vous pr\u00e9venant, alors que vous visitez un site Web, que l\u2019on va utiliser vos donn\u00e9es et que, pour ce faire, on vous r\u00e9clame votre consentement.<\/p>\n

\"cookie
L\u2019exemple du mur de cookies Axeptio, qui a le m\u00e9rite d\u2019\u00eatre joyeux et divertissant, mais quand on le voit appara\u00eetre dix fois dans une journ\u00e9e\u2026<\/figcaption><\/figure>\n

Ainsi, 50\u00a0fois par jour, vous cliquez pour vous d\u00e9barrasser<\/a> non des cookies, mais du message des cookie walls.<\/p>\n

La perception des cookie walls par les internautes<\/h3>\n
\"Cookie
On s\u2019en doutait un peu, les internautes fran\u00e7ais ne sont que 5\u00a0% \u00e0 refuser les cookies syst\u00e9matiquement. Ils sont n\u00e9anmoins oblig\u00e9s de cliquer sur le message 50\u00a0fois par jour.<\/figcaption><\/figure>\n

Des Europ\u00e9ens fort expos\u00e9s aux cookies<\/h4>\n
\"\"
On remarquera que les Fran\u00e7ais sont assez nombreux \u00e0 ne pas conna\u00eetre (31\u00a0%) le but des cookies. Ils sont quand m\u00eame 38\u00a0% \u00e0 en limiter l\u2019intrusion par le navigateur.<\/figcaption><\/figure>\n
\"pub
Malgr\u00e9 cette faible connaissance des internautes fran\u00e7ais, les utilisations d\u2019ad blockers sont en proportion importantes (25 %) et l\u2019irritation face \u00e0 la publicit\u00e9 en ligne est bien pr\u00e9sente \u00e9galement (42 %)<\/figcaption><\/figure>\n

Quelles sont les parades contre les cookie walls\u2009?<\/h3>\n

Alors, comment faire pour r\u00e9duire ces messages r\u00e9p\u00e9titifs et irritants\u2009? Un content blocker ne sera pas suffisant pour vous pr\u00e9munir de ces cookie walls. Cette liste n\u2019est pas exhaustive, elle peut \u00e9voluer, n\u2019h\u00e9sitez pas \u00e0 nous sugg\u00e9rer des solutions suppl\u00e9mentaires que nous ajouterons \u00e0 notre benchmark.<\/p>\n

Firefox pour ceux qui l\u2019utilisent encore<\/h4>\n

Commen\u00e7ons par cette extension pour Firefox<\/strong>. D\u00e9velopp\u00e9e par Alessio Capponi, l\u2019extension No Cookie<\/strong> Wall<\/strong><\/a> ne revendique que 26 utilisateurs. Son \u00e9valuation est perfectible.<\/p>\n

Brave, le brave navigateur Web 3 qui se charge des cookie walls pour vous<\/h4>\n

Brave, un de nos navigateurs favoris<\/strong> avec Hubert Kratiroff<\/a>, s\u2019est aussi mis au blocage des cookie walls. Voici ce qu\u2019ils en disent dans la release de la derni\u00e8re version du navigateur\u00a0Web3\u00a0: \u00ab\u2009Vous connaissez ces ennuyeuses notifications de consentement aux cookies qui apparaissent \u00e0 chaque fois que vous visitez un nouveau site Web\u2009?<\/p>\n

Les nouvelles versions de Brave peuvent les cacher et, si possible, les bloquer compl\u00e8tement. Mettez simplement \u00e0 jour la derni\u00e8re version de Brave.\u2009\u00bb Si vous manquez l\u2019invitation \u00e0 bloquer les consentements de cookies la premi\u00e8re fois, vous pouvez visiter brave:\/\/settings\/shields\/filters et activer\/d\u00e9sactiver facilement l\u2019option EasyList-Cookie List.<\/p>\n

\"\"
Le panneau de configuration de Brave<\/figcaption><\/figure>\n

Safari ou la chasse aux cookies<\/h4>\n

Safari (sur l\u2019environnement Apple uniquement) dispose d\u2019une option encore plus radicale\u00a0: blocker tous les cookies. C\u2019est tellement violent qu\u2019en l\u2019activant ce matin, nous avons perdu une bonne partie du contenu de ce post que nous avons d\u00fb recr\u00e9er. \u00c0 manipuler avec pr\u00e9caution. Car cela supprime \u00e9galement les cookies de session, indispensables si vous d\u00e9sirez rester connect\u00e9s sur un site. C\u2019est mon cas ici sur WordPress. Car j\u2019y suis une bonne partie de la journ\u00e9e et je ne d\u00e9sire pas me reconnecter 20\u00a0fois par jour.<\/p>\n

\"Cookie
L\u2019option Safari pour bloquer tous les cookies et les cookie walls\u2026 mortelle et \u00e0 manipuler avec pr\u00e9cautions. Les cookies de session ne sont pas en cause pour le tracking intersites.<\/figcaption><\/figure>\n

Edge au bord de la crise de nerf anti cookie walls<\/h4>\n

Sur Edge<\/strong> (Microsoft) : Edge est le nouveau navigateur de Microsoft, \u00e9galement disponible sur Apple. On fera remarquer d\u2019ailleurs qu\u2019il est tr\u00e8s rapide, extr\u00eamement bien con\u00e7u et inclut aussi des subtilit\u00e9s Web3 comme un Wallet.<\/p>\n

De plus il vous permet d\u2019essayer GPT4 coupl\u00e9 \u00e0 Bing (alias Bing AI. Sympathique, mais bon\u2026). Voici donc l\u2019extension CookieBlock qui nous vient tout droit de Z\u00fcrich. \u00ab\u2009CookieBlock est une extension de navigateur qui vous permet de supprimer automatiquement les cookies qui ne respectent pas votre vie priv\u00e9e.<\/p>\n

Gr\u00e2ce \u00e0 l\u2019utilisation d\u2019une technologie avanc\u00e9e d\u2019apprentissage automatique, il classe les cookies en quatre cat\u00e9gories distinctes. Il s\u2019agit des cookies \u201cn\u00e9cessaires\u201d, \u201cfonctionnels\u201d, \u201canalytiques\u201d et \u201cpublicitaires\u201d, que l\u2019utilisateur peut ensuite autoriser ou rejeter individuellement.<\/p>\n

Contrairement aux cookie walls qui interrompent votre navigation, CookieBlock ne vous demande de d\u00e9finir votre politique qu\u2019une seule fois et garantit que les types de cookies que vous rejetez sont effectivement supprim\u00e9s de votre navigateur.<\/p>\n

En outre, CookieBlock fonctionne sur tous les sites Web que vous visitez et ne d\u00e9pend pas de l\u2019honn\u00eatet\u00e9 de l\u2019h\u00e9bergeur du\u2009\u00bb. Voil\u00e0\u2009! C\u2019est dit\u2026<\/p>\n

\"Cookie
Cookieblock, l\u2019add-on Edge qui permet de dire au revoir aux cookie walls<\/figcaption><\/figure>\n

DuckDuckGo\u00a0: la chasse aux mauvais canards<\/h4>\n

DuckDuckGo<\/strong> (le navigateur)\u00a0: le fameux moteur de recherche<\/a> am\u00e9ricain respectueux des donn\u00e9es personnelles est celui que nous utilisons quotidiennement depuis de nombreuses ann\u00e9es. Le navigateur de DuckDuckGo<\/a> est un bon point de d\u00e9part pour se d\u00e9barrasser de toutes ces petites b\u00eates.<\/p>\n

\"Cookie
Avec DuckDuckGo (duck.com<\/a>) vous n\u2019avez rien \u00e0 craindre des cookie walls. La confidentialit\u00e9 des donn\u00e9es y est incluse de base, la destruction des cookies aussi. DuckDuckGo fournit \u00e9galement une extension qui expose l\u2019\u00e9thique du site Web que vous \u00eates en train de visiter (A+\/B\/B+, etc.)<\/figcaption><\/figure>\n

Shining like Chrome\u2026<\/h4>\n

Chrome<\/strong>\u00a0: L\u00e0 je passe mon tour, si vous utilisez Chrome, pas besoin de faire semblant de cacher les cookies, c\u2019est vous le produit.<\/p>\n

En conclusion<\/h3>\n

Ce tour de table des dispositifs anticookies et anticookie walls n\u2019a pas la pr\u00e9tention de l\u2019exhaustivit\u00e9. Il en existe beaucoup d\u2019autres. C\u2019est un bon point de d\u00e9part cependant pour \u00e9viter ces insupportables et inutiles messages.<\/p>\n

https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2023-05-13-cookie-walls-mixdown.mp3<\/a><\/audio><\/div><\/div>

Podcast: Play in new window<\/a> | Download<\/a> (Duration: 8:25 — 7.1MB)<\/p>

Subscribe: Apple Podcasts<\/a> | Spotify<\/a> | Android<\/a> | RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Vous connaissez les cookie walls\u2009? Il est vrai qu\u2019il est difficile d\u2019y \u00e9chapper. Suite \u00e0 la directive cookies de 2011, les sites fran\u00e7ais ont fini \u2014 avec du retard \u2014 par se mettre en conformit\u00e9. Mais au lieu de supprimer les cookies, ils se sont au contraire \u00e9quip\u00e9s de cookie walls qui vous balancent des …<\/p>\n","protected":false},"author":2,"featured_media":76030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-76028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nCookie walls : comment s'en d\u00e9barrasser d\u00e9finitivement !<\/title>\n<meta name=\"description\" content=\"Les cookie walls ce sont des messages \u00e9nervants qui vous emp\u00eachent de naviguer sur Internet, voici comment s'en d\u00e9barrasser\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2023\/05\/12\/cookie-walls\/\" \/>\n<meta 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Gourvennec","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/76028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=76028"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/76028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/76030"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=76028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=76028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=76028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}