{"id":7555,"date":"2013-01-09T06:01:36","date_gmt":"2013-01-09T05:01:36","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=7555"},"modified":"2023-09-28T13:06:21","modified_gmt":"2023-09-28T11:06:21","slug":"le-web-de-demain","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2013\/01\/09\/le-web-de-demain\/","title":{"rendered":"Le Web de demain est d\u00e9j\u00e0 l\u00e0 aujourd’hui"},"content":{"rendered":"

Et si le Web de demain \u00e9tait d\u00e9j\u00e0 devant nos yeux ? Suite des interviews du Web2Connect, mais cette fois-ci c’est moi qui m’y colle, dans un exercice pas facile qui est celui des sables mouvants de la pr\u00e9diction. Certes, quand je dis que des changements sont pr\u00e9visibles, je ne fais que me faire l’\u00e9cho de notes \u00e9mises ici et l\u00e0<\/span>, hier par exemple<\/a> et encore aujourd’hui<\/a>, qui corroborent mon propos. <\/em><\/p>\n

Le Web de demain est d\u00e9j\u00e0 l\u00e0 aujourd’hui<\/h2>\n
\"Le
Un T-shirt du Web 2 Connect : Le Web de demain est d\u00e9j\u00e0 l\u00e0 aujourd’hui<\/figcaption><\/figure>\n

Les outils vont donc \u00e9voluer, m\u00fbrir, fusionner … jusqu’\u00e0 ce que la fonction sociale soit enti\u00e8rement int\u00e9gr\u00e9e aux flux d’entreprise (RSE) et Web (socialisation des sites). Il ne faut cependant pas surestimer la rapidit\u00e9 des changements, et surtout ne pas croire que les changements observ\u00e9s aujourd’hui sont le fruit d’une r\u00e9volution instantan\u00e9e. Bon nombre de ces changements sont en effet le fruit d’une longue maturation.<\/p>\n

Comme le remarque Adage<\/a>, et comme je l’ai moi-m\u00eame indiqu\u00e9 \u00e0 de nombreuses reprises lors de mes conf\u00e9rences, Facebook aura 9 ans l’an prochain et n’est plus du tout une start-up. Que dire alors de LinkedIn qui soufflera quant \u00e0 lui sa dixi\u00e8me bougie … Mais le point qui est le plus marquant \u00e0 mon avis est celui li\u00e9 \u00e0 la \u00ab\u00a0mobilit\u00e9\u00a0\u00bbou plus exactement, l’usage du Web en \u00ab\u00a0situation de mobilit\u00e9\u00a0\u00bb (c\u2019est-\u00e0-dire statiquement, mais via un appareil mobile) qui va reconfigurer totalement la fa\u00e7on dont nous concevons le Web, le contenu et les partages. De jolis d\u00e9fis en perspective.<\/p>\n

Interview Le Web du futur est d\u00e9j\u00e0 l\u00e0 aujourd’hui<\/h3>\n

Transcription brute de cette interview sur le Web de demain<\/em><\/p>\n

Je suis Yann Gourvennec, je suis directeur du web et des m\u00e9dias sociaux chez Orange groupe et je suis un v\u00e9t\u00e9ran de l’internet. \u00c7a fera 18 ans l’ann\u00e9e prochaine que je fais de l’internet professionnel. Je suis venu au Web 2 Connect pour la premi\u00e8re fois en 2007.<\/p>\n

C’est l’\u00e9v\u00e9nement incontournable des startups en France et de tous les professionnels du web. D’ailleurs, c’est pour \u00e7a qu’on en est sponsor et je dirais que c’est un \u00e9v\u00e9nement de networking fantastique.<\/p>\n

D’ailleurs, je suis arriv\u00e9 avec deux heures. Je n’ai pas encore d\u00e9coll\u00e9 parce que je n’arr\u00eate pas de rencontrer des gens. C’est aussi beaucoup de conf\u00e9rences, mais c’est essentiellement un \u00e9v\u00e9nement de networking. C’est incontournable.<\/p>\n

Le Web de demain, c’est le Web d’aujourd’hui parce qu’il est d\u00e9j\u00e0 en train de changer. C’est un web en reconfiguration.<\/p><\/blockquote>\n

D’ailleurs, nous allons annoncer bient\u00f4t notre nouveau livre<\/a>, La suite des m\u00e9dias sociaux, expliqu\u00e9s \u00e0 mon Boss qui a \u00e9t\u00e9 \u00e9lu livre influent digital de l’ann\u00e9e. Et en fait, ce ne sera pas sur les m\u00e9dias sociaux parce que le paysage est en train de vraiment changer.<\/p>\n

Je pense que les fondamentaux du Web sont l\u00e0 pour rester, par contre. Le Web, est social, il restera social. Le Web va devenir de plus en plus mobile. Le Web, est international et local, Glocal plus exactement comme on l’a dit dans une derni\u00e8re conf\u00e9rence m\u00e9dia aces.<\/p>\n

\u00c7a ne changera pas. Mais par contre, les technologies \u00e9voluent, les techniques \u00e9voluent, les outils changent.<\/p>\n

Je ne serais pas \u00e9tonn\u00e9 qu’on voit beaucoup d’outils qui sont aujourd’hui consid\u00e9r\u00e9s comme incontournables, voire h\u00e9g\u00e9moniques, bouscul\u00e9 par des nouveaux d’ici peu.<\/p>\n

D\u00e8s qu’on voit \u00e9galement les outils, les usages ont chang\u00e9 par rapport \u00e0 ces outils. On voit certains usages dispara\u00eetre et d’autres usages arriver. Je crois qu’on va se pr\u00e9parer \u00e0 beaucoup de changements et surtout \u00e0 une mobilisation totale du Web.<\/p>\n

Alors attention, ce n’est pas forc\u00e9ment de la mobilisation. En d\u00e9placement, on parle de mobilit\u00e9. Les gens imaginent que je vais regarder le web dans le train. Alors oui, bien s\u00fbr, on va regarder le web dans le train, c’est \u00e9vident. \u00c7a se fait d\u00e9j\u00e0, mais \u00e7a se fera peut-\u00eatre de plus en plus.<\/p>\n

Mais la mobilit\u00e9, c’est plus le site Web en usage de mobilit\u00e9, c\u2019est-\u00e0-dire avec un appareil mobile, mais pas forc\u00e9ment en mobilit\u00e9, essentiellement chez soi., \u00e7a, c’est quelque chose qui va se g\u00e9n\u00e9raliser.<\/p>\n

Sans vouloir faire de tr\u00e8s grosse pr\u00e9diction, je ne pense pas trop me tromper en me disant que si je reviens dans cinq ans maintenant trois ans aujourd’hui, on fait un site web et on l’adapte pour le mobile. Je pense que dans trois ans, \u00e0 l’inverse.<\/p>\n

https:\/\/youtu.be\/lTWF_B68Vgg<\/p>\n","protected":false},"excerpt":{"rendered":"

Et si le Web de demain \u00e9tait d\u00e9j\u00e0 devant nos yeux ? Suite des interviews du Web2Connect, mais cette fois-ci c’est moi qui m’y colle, dans un exercice pas facile qui est celui des sables mouvants de la pr\u00e9diction. Certes, quand je dis que des changements sont pr\u00e9visibles, je ne fais que me faire l’\u00e9cho …<\/p>\n","protected":false},"author":2,"featured_media":56607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-7555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"\nLe Web de demain est d\u00e9j\u00e0 l\u00e0 aujourd'hui devant nos yeux<\/title>\n<meta name=\"description\" content=\"Et si le Web de demain \u00e9tait d\u00e9j\u00e0 devant nos yeux ? 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