{"id":755,"date":"2008-08-30T17:50:10","date_gmt":"2008-08-30T17:50:10","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2008\/08\/30\/le-marketing-direct-est-il-un-acte-damour\/"},"modified":"2023-09-27T08:58:57","modified_gmt":"2023-09-27T06:58:57","slug":"le-marketing-direct-est-il-un-acte-damour","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2008\/08\/30\/le-marketing-direct-est-il-un-acte-damour\/","title":{"rendered":"le marketing direct est-il un acte d’amour ?"},"content":{"rendered":"

C’est la question – en substance – que pose notre ami Pierre Philippe Cormeraie, dans un article agr\u00e9ment\u00e9 d’une vid\u00e9o install\u00e9e sur son excellent blog<\/a>, et qui est en fait r\u00e9alis\u00e9e par notre autre ami Henri Kaufman<\/a> (le monde du marketing est petit). Henri y interviewe Ronne Freedman, cr\u00e9atrice de recettes pour Weight Watchers. Pour le chantre du pinko marketing (m\u00eame si son wiki est parti en vacances), la r\u00e9ponse \u00e9tait bien-s\u00fbr dans la question.<\/p>\n

Le marketing direct est-il un acte d’amour ?<\/h2>\n

 <\/p>\n

\"marketing<\/a>
Le marketing direct est-il un acte d’amour ?<\/figcaption><\/figure>\n

\u00ab\u00a0Et si le Marketing Direct, le Marketing Relationnel \u00e9tait une\u00a0love affair, une v\u00e9ritable histoire d’amour entre une marque et\u00a0ses clients ? Cela fait des ann\u00e9es que je le dis et je l’ai\u00a0m\u00eame \u00e9crit dans le retour du cerveau droit <\/a>!<\/p>\n

Bon, c’est s\u00fbr, les rois du cerveau gauche vont encore avoir
\nles oreilles qui sifflent. Mais bon, certains pseudo marketeurs voient
\nencore le marketing relationnel c\u00f4t\u00e9 process,\u00a0comit\u00e9 de pilotage et autres outils de gestions de campagne…\u00a0C’est vrai qu’il en faut aussi, mais bon \u00ab\u00a0\u00e7a se saurait si\u00a0c’\u00e9tait l’outil qui faisait le talent !\u00a0\u00bb (il parait que cette\u00a0citation serait de Clara Morgane… mais je me m\u00e9fie !)\u00a0\u00bb<\/p>\n

Pas\u00a0convaincu que le marketing puisse \u00eatre vu et v\u00e9cu comme\u00a0une relation amoureuse ? Avec des r\u00e9sultats concrets \u00e0 la\u00a0cl\u00e9 ? Vous devriez l’\u00eatre en regardant demain le prochain\u00a0\u00e9pisode des clefs du succ\u00e8s, un \u00e9pisode torride.<\/p>\n

Pou quoi un \u00e9pisode torride des Clefs du succ\u00e8s<\/a> ? Parce que mon ami Henri Kaufman<\/a>\u00a0m’a abandonn\u00e9 pour interviewer en cachette la p\u00e9tillante\u00a0Ronne Freedman, copywriter de talent et cr\u00e9atrice\u00a0am\u00e9ricaine des meilleures recettes pour Weight Watchers. Si, si,\u00a0Weight Watchers, la marque experte des techniques de Marketing Direct\u00a0les plus efficaces.<\/p>\n

Allez un peu de patience; et pour vous faire mettre en forme aujourd’hui r\u00e9p\u00e9tez 10 fois : C’est beau l’amour !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

C’est la question – en substance – que pose notre ami Pierre Philippe Cormeraie, dans un article agr\u00e9ment\u00e9 d’une vid\u00e9o install\u00e9e sur son excellent blog, et qui est en fait r\u00e9alis\u00e9e par notre autre ami Henri Kaufman (le monde du marketing est petit). Henri y interviewe Ronne Freedman, cr\u00e9atrice de recettes pour Weight Watchers. Pour …<\/p>\n","protected":false},"author":2,"featured_media":56803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4057],"tags":[],"class_list":["post-755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vente"],"yoast_head":"\nle marketing direct est-il un acte d'amour ?<\/title>\n<meta name=\"description\" content=\"C'est la question - en substance - que pose notre ami Pierre Philippe Cormeraie, dans un article agr\u00e9ment\u00e9 d'une vid\u00e9o install\u00e9e sur son excellent blog,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2008\/08\/30\/le-marketing-direct-est-il-un-acte-damour\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"le marketing direct est-il un acte d'amour ?\" \/>\n<meta property=\"og:description\" content=\"C'est la question - 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