{"id":73438,"date":"2023-01-20T09:00:57","date_gmt":"2023-01-20T08:00:57","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=73438"},"modified":"2023-03-25T09:15:09","modified_gmt":"2023-03-25T08:15:09","slug":"maturite-digitale-des-entreprises","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2023\/01\/20\/maturite-digitale-des-entreprises\/","title":{"rendered":"Maturit\u00e9 digitale des entreprises : Etat des lieux et d\u00e9bat"},"content":{"rendered":"<p><i>O\u00f9 en est r\u00e9ellement la maturit\u00e9 digitale des entreprises fran\u00e7aises ?\u00a0Visionary Marketing a r\u00e9alis\u00e9 en 2022, en partenariat avec <\/i><a style=\"font-style: italic;\" href=\"https:\/\/emarsys.fr\/\" target=\"_blank\" rel=\"noopener\">Emarsys<\/a><i>, filiale de SAP, un dossier compos\u00e9 de sept billets (et podcasts) intitul\u00e9s <\/i><a href=\"https:\/\/visionarymarketing.com\/fr\/dossier-comment-planter-son-marketing-digital\/\"><strong style=\"font-style: italic;\">comment planter (ou r\u00e9ussir) son marketing digital<\/strong><\/a><i>. Nous avons ensuite r\u00e9uni ces articles dans un eBook. La richesse des t\u00e9moignages des professionnels du marketing recueillis pour la r\u00e9alisation de ces articles nous a donn\u00e9 envie, pour appuyer la visibilit\u00e9 <a href=\"https:\/\/emarsys.com\/fr\/learn\/white-papers\/comment-reussir-son-marketing-digital\/\" target=\"_blank\" rel=\"noopener\">de cet eBook<\/a>, d&rsquo;organiser un d\u00e9bat sur la maturit\u00e9 digitale des entreprises fran\u00e7aises en 2023. Pour cela nous avons r\u00e9uni un panel de professionnels du digital et de la transformation des entreprises afin de <a href=\"https:\/\/www.youtube.com\/watch?v=ZGajjHGsuE4\" target=\"_blank\" rel=\"noopener\">d\u00e9battre de ce sujet sur LinkedIn et les m\u00e9dias sociaux le 14 f\u00e9vrier 2023<\/a>.<\/i><\/p>\n<h2>Maturit\u00e9 digitale des entreprises : Etat des lieux et d\u00e9bat le 14 f\u00e9vrier 2023<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-74302 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/emarsys-maturitedigitale-1-e1676041818574.jpg\" alt=\"\" width=\"840\" height=\"473\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/emarsys-maturitedigitale-1-e1676041818574.jpg 840w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/emarsys-maturitedigitale-1-e1676041818574-500x282.jpg 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/emarsys-maturitedigitale-1-e1676041818574-768x432.jpg 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/emarsys-maturitedigitale-1-e1676041818574-390x220.jpg 390w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><!--more--><\/p>\n<hr \/>\n<p><i style=\"color: green; font-size: 15px;\"><img decoding=\"async\" class=\"alignleft wp-image-63312 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2021\/04\/artboard-1.png\" alt=\"Transparence - r\u00e9seaux informels\" width=\"24\" height=\"24\" \/><\/i><\/p>\n<p class=\"p4\"><i style=\"color: green; font-size: 15px;\">Transparence : webinaire-d\u00e9bat r\u00e9alis\u00e9 avec <a href=\"https:\/\/emarsys.fr\" target=\"_blank\" rel=\"noopener\">Emarsys<\/a>\u00a0<\/i><\/p>\n<hr \/>\n<p>Au cours de ce d\u00e9bat en ligne, <strong>un panel de 10 professionnels du marketing digital et de la transformation des entreprises<\/strong>\u00a0a t\u00e9moign\u00e9 sur les questions suivantes\u00a0:<\/p>\n<ul>\n<li>Comment le marketing digital s\u2019inscrit-il dans la transformation digitale de l\u2019organisation ?<\/li>\n<li>ChatGPT, bonne ou mauvaise chose pour le marketing digital ? Est-il de nature \u00e0 acc\u00e9l\u00e9rer la transformation digitale comme l\u2019a \u00e9t\u00e9 la crise de la Covid ?<\/li>\n<li>Quel est aujourd\u2019hui le degr\u00e9 de maturit\u00e9 digitale des entreprises fran\u00e7aises ? comparativement avec d\u2019autres pays ?<\/li>\n<li>La transformation passe-t-elle par les outils, par les \u00e9quipes, ou d\u2019autres leviers ?<\/li>\n<\/ul>\n<div id='gallery-1' class='gallery galleryid-73438 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/visionarymarketing.com\/fr\/000-5\/'><img decoding=\"async\" width=\"1104\" height=\"736\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/000-1-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/000-1-1.jpg 1104w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/000-1-1-450x300.jpg 450w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/000-1-1-1024x683.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/000-1-1-768x512.jpg 768w\" sizes=\"(max-width: 1104px) 100vw, 1104px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/visionarymarketing.com\/fr\/01-mlbiscaye\/'><img decoding=\"async\" width=\"1104\" height=\"736\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/01-mlbiscaye-2-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/01-mlbiscaye-2-1.jpg 1104w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/01-mlbiscaye-2-1-450x300.jpg 450w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/01-mlbiscaye-2-1-1024x683.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/01-mlbiscaye-2-1-768x512.jpg 768w\" sizes=\"(max-width: 1104px) 100vw, 1104px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/visionarymarketing.com\/fr\/02-jbouteiller-2\/'><img decoding=\"async\" width=\"1104\" height=\"736\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/02-jbouteiller-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/02-jbouteiller-1.jpg 1104w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/02-jbouteiller-1-450x300.jpg 450w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/02-jbouteiller-1-1024x683.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/02-jbouteiller-1-768x512.jpg 768w\" sizes=\"(max-width: 1104px) 100vw, 1104px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/visionarymarketing.com\/fr\/03-fred\/'><img decoding=\"async\" width=\"1104\" height=\"736\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/03-fred-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/03-fred-1.jpg 1104w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/03-fred-1-450x300.jpg 450w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/03-fred-1-1024x683.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/03-fred-1-768x512.jpg 768w\" sizes=\"(max-width: 1104px) 100vw, 1104px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/visionarymarketing.com\/fr\/04-david\/'><img decoding=\"async\" width=\"1104\" height=\"736\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/04-david-1-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/04-david-1-1.jpg 1104w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/04-david-1-1-450x300.jpg 450w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/04-david-1-1-1024x683.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/04-david-1-1-768x512.jpg 768w\" sizes=\"(max-width: 1104px) 100vw, 1104px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/visionarymarketing.com\/fr\/05-emilie\/'><img decoding=\"async\" width=\"1104\" height=\"736\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/05-emilie-1-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/05-emilie-1-1.jpg 1104w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/05-emilie-1-1-450x300.jpg 450w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/05-emilie-1-1-1024x683.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/05-emilie-1-1-768x512.jpg 768w\" sizes=\"(max-width: 1104px) 100vw, 1104px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/visionarymarketing.com\/fr\/06-bmartin-2\/'><img decoding=\"async\" width=\"1104\" height=\"736\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/06-bmartin-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/06-bmartin-1.jpg 1104w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/06-bmartin-1-450x300.jpg 450w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/06-bmartin-1-1024x683.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/06-bmartin-1-768x512.jpg 768w\" sizes=\"(max-width: 1104px) 100vw, 1104px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/visionarymarketing.com\/fr\/2023\/01\/20\/maturite-digitale-des-entreprises\/07-smourao-3\/'><img decoding=\"async\" width=\"1104\" height=\"736\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/07-smourao-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/07-smourao-1.jpg 1104w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/07-smourao-1-450x300.jpg 450w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/07-smourao-1-1024x683.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/07-smourao-1-768x512.jpg 768w\" sizes=\"(max-width: 1104px) 100vw, 1104px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/visionarymarketing.com\/fr\/08-eramos-2\/'><img decoding=\"async\" width=\"1104\" height=\"736\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/08-eramos.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/08-eramos.jpg 1104w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/08-eramos-450x300.jpg 450w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/08-eramos-1024x683.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/08-eramos-768x512.jpg 768w\" sizes=\"(max-width: 1104px) 100vw, 1104px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/visionarymarketing.com\/fr\/09-loic\/'><img decoding=\"async\" width=\"1104\" height=\"736\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/09-loic-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/09-loic-1.jpg 1104w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/09-loic-1-450x300.jpg 450w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/09-loic-1-1024x683.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/09-loic-1-768x512.jpg 768w\" sizes=\"(max-width: 1104px) 100vw, 1104px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/visionarymarketing.com\/fr\/10-mtartar-2\/'><img decoding=\"async\" width=\"1104\" height=\"736\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/10-mtartar-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/10-mtartar-1.jpg 1104w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/10-mtartar-1-450x300.jpg 450w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/10-mtartar-1-1024x683.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/10-mtartar-1-768x512.jpg 768w\" sizes=\"(max-width: 1104px) 100vw, 1104px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Ce d\u00e9bat, anim\u00e9 par <a href=\"https:\/\/www.linkedin.com\/in\/ygourven\/\" target=\"_blank\" rel=\"noopener\">Yann Gourvennec<\/a>, a r\u00e9uni les professionnel\u00b7le\u00b7s suivant\u00b7e\u00b7s :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/marie-laure-biscaye-vie\/\" target=\"_blank\" rel=\"noopener\">Marie-Laure Biscaye<\/a>, responsable communication,<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/jeromebouteiller\/\" target=\"_blank\" rel=\"noopener\">J\u00e9r\u00f4me Bouteiller,<\/a>\u00a0fondateur d&rsquo;Ecran Mobile<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/canevetf\/\" target=\"_blank\" rel=\"noopener\">Fr\u00e9d\u00e9ric Canevet,<\/a> r\u00e9dacteur en chef du Blog ConseilsMarketing.com<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/fayon\/\" target=\"_blank\" rel=\"noopener\">David Fayon<\/a>, auteur, consultant transformation digitale, et\u00a0co-auteur de\u00a0\u00ab <a href=\"https:\/\/link.dimmup.com\/livre4e.\" target=\"_blank\" rel=\"noopener\">La transformation digitale pour tous !<\/a> \u00bb<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/emiliemarquois\/\" target=\"_blank\" rel=\"noopener\">Emilie Marquois<\/a>, consultante m\u00e9dias sociaux<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/benoit-martin-digiobs\/\" target=\"_blank\" rel=\"noopener\">Beno\u00eet Martin,<\/a>\u00a0co-fondateur de Digiobs<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/sandrinemourao\/\" target=\"_blank\" rel=\"noopener\">Sandrine Mourao<\/a>, responsable exp\u00e9rience client de GetQuanty<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/ester-ramos\/\" target=\"_blank\" rel=\"noopener\">Ester Ramos<\/a>, marketeuse &amp; copywriter<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/loicsim\/\" target=\"_blank\" rel=\"noopener\">Loic Simon,<\/a> fondateur du #SocialSellingForum<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/michaeltartar\/\" target=\"_blank\" rel=\"noopener\">Micha\u00ebl Tartar<\/a>, fondateur de DIMM.UP et co-auteur de \u00ab <a href=\"https:\/\/link.dimmup.com\/livre4e.\" target=\"_blank\" rel=\"noopener\">La transformation digitale pour tous !<\/a> \u00bb<\/li>\n<\/ul>\n<p>Replay de ce webinaire :<\/p>\n<p><iframe title=\"Etat des lieux de la maturit\u00e9 digitale des entreprises fran\u00e7aises\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZGajjHGsuE4?list=PL32v4sqVbHxvIqFWcFZ-irZEGWIIvfVjL\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/emarsys.com\/fr\/learn\/white-papers\/comment-reussir-son-marketing-digital\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-34272 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/bouton-lire-le-livre-blanc.png\" alt=\"\" width=\"450\" height=\"75\" \/><\/a><\/p>\n<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Maturit\u00e9 digitale des entreprises : Etat des lieux et d\u00e9bat\" \/><meta itemprop=\"uploadDate\" content=\"2023-01-20T09:00:57+01:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT4M43S\" \/><meta itemprop=\"description\" content=\"O\u00f9 en est r\u00e9ellement la maturit\u00e9 digitale des entreprises fran\u00e7aises ?\u00a0Visionary Marketing a r\u00e9alis\u00e9 en 2022, en partenariat avec Emarsys, filiale de SAP, un dossier compos\u00e9 de sept billets (et podcasts) intitul\u00e9s comment planter (ou r\u00e9ussir) son mar...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2023-01-20-maturite-desentreprises.mp3\" \/><meta itemprop=\"contentSize\" content=\"3.1\" \/><div class=\"powerpress_player\" id=\"powerpress_player_6003\"><audio class=\"wp-audio-shortcode\" id=\"audio-73438-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2023-01-20-maturite-desentreprises.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2023-01-20-maturite-desentreprises.mp3\">https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2023-01-20-maturite-desentreprises.mp3<\/a><\/audio><\/div><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2023-01-20-maturite-desentreprises.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/visionarymarketing.com\/fr\/\/?powerpress_pinw=73438-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2023-01-20-maturite-desentreprises.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"2023-01-20-maturite-desentreprises.mp3\">Download<\/a> (Duration: 4:43 &#8212; 3.1MB)<\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/visionarymarketing-les-interviews\/id731295319?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fvisionarymarketing.com%2F%3Fp%3D73438\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/open.spotify.com\/show\/52VnZ1mhVSnDs4tQOx7Vuc\" class=\"powerpress_link_subscribe powerpress_link_subscribe_spotify\" target=\"_blank\" title=\"Subscribe on Spotify\" rel=\"nofollow\">Spotify<\/a> | <a href=\"https:\/\/subscribeonandroid.com\/visionarymarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_android\" target=\"_blank\" title=\"Subscribe on Android\" rel=\"nofollow\">Android<\/a> | <a 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Nous avons ensuite r\u00e9uni ces articles dans un eBook. La richesse des t\u00e9moignages des professionnels du &hellip;<\/p>\n","protected":false},"author":41,"featured_media":73466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4062,1613],"tags":[],"class_list":["post-73438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maturit\u00e9 digitale des entreprises : Etat des lieux et d\u00e9bat<\/title>\n<meta name=\"description\" content=\"d\u00e9bat sur le sujet de la maturit\u00e9 digitale des entreprises fran\u00e7aises en 2023 le 14 f\u00e9vrier 2023 en partenariat avec Emarsys\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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