{"id":73167,"date":"2023-01-03T08:45:14","date_gmt":"2023-01-03T07:45:14","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=73167"},"modified":"2023-01-24T08:11:12","modified_gmt":"2023-01-24T07:11:12","slug":"franchise","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2023\/01\/03\/franchise\/","title":{"rendered":"Former ses franchis\u00e9s ? Pourquoi et pour quoi faire ?"},"content":{"rendered":"<p><em>Le march\u00e9 de la franchise en France est tr\u00e8s dynamique. La France est m\u00eame sur le podium mondial de ce secteur. Visionary Marketing et #SocialSellingForum organisent un \u00e9v\u00e9nement en ligne sur ce sujet. Le 10 janvier 2023, nous avons r\u00e9uni un panel d&rsquo;experts de la franchise, en partenariat (#transparence) avec l&rsquo;\u00e9diteur Cornerstone. Zoom sur la formation des franchis\u00e9s, avec un replay de la conf\u00e9rence.<\/em><\/p>\n<h2>Franchise : former ses franchis\u00e9s ? Pourquoi et pour quoi faire ?<\/h2>\n<figure id=\"attachment_73197\" aria-describedby=\"caption-attachment-73197\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-73197 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/Cornerstone-live1-100123-thumbnail-NEW.png\" alt=\"franchise\" width=\"520\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/Cornerstone-live1-100123-thumbnail-NEW.png 520w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/Cornerstone-live1-100123-thumbnail-NEW-459x300.png 459w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><figcaption id=\"caption-attachment-73197\" class=\"wp-caption-text\">Pourquoi former ses franchis\u00e9s ? Un \u00e9v\u00e9nement exceptionnel organis\u00e9 par #SocialSellingForum et Visionary Marketing sur le secteur de la franchise<\/figcaption><\/figure>\n<p><!--more--><\/p>\n<h3>\u00c9v\u00e9nement sur la formation des membres de la franchise avec un panel d&rsquo;experts<\/h3>\n<figure id=\"attachment_73183\" aria-describedby=\"caption-attachment-73183\" style=\"width: 1918px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/vismktg.info\/LIVE100123\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-73183 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/Graphisme-Restream-1920-1080-franchises.png\" alt=\"Franchise\" width=\"1918\" height=\"1080\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/Graphisme-Restream-1920-1080-franchises.png 1918w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/Graphisme-Restream-1920-1080-franchises-500x282.png 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/Graphisme-Restream-1920-1080-franchises-1024x577.png 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/Graphisme-Restream-1920-1080-franchises-768x432.png 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/Graphisme-Restream-1920-1080-franchises-1536x865.png 1536w\" sizes=\"(max-width: 1918px) 100vw, 1918px\" \/><\/a><figcaption id=\"caption-attachment-73183\" class=\"wp-caption-text\">Les chiffres de la f\u00e9d\u00e9ration fran\u00e7aise de la franchise montrent un grand dynamisme de ce secteur. En arri\u00e8re-plan, on trouvera les d\u00e9fis \u00e9normes en mati\u00e8re de formation et de respect des processus, un incontournable de ce mode de commerce. Visionary Marketing et #SocialSellingForum ont r\u00e9uni un panel d&rsquo;experts du sujet pour en d\u00e9battre le 10\u00a0janvier 2023 \u00e0 11\u00a0h. <a href=\"https:\/\/vismktg.info\/LIVE100123\" target=\"_blank\" rel=\"noopener\">S&rsquo;inscrire sur LinkedIn.\u00a0\u00a0<\/a><\/figcaption><\/figure>\n<p>Le saviez-vous ? <strong>La France est le pays europ\u00e9en le plus avanc\u00e9 en mati\u00e8re de franchise<\/strong>. Selon les chiffres de la FFF, f\u00e9d\u00e9ration fran\u00e7aise de la franchise et de son homologue europ\u00e9en :<\/p>\n<blockquote class=\"quote-light\"><p>La franchise en France est au 1er rang europ\u00e9en<\/p><\/blockquote>\n<p><iframe title=\"#Formez vos Franchis\u00e9s pour #Vendre plus et mieux ?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SXBOvhkV-Vw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4>La franchise est un secteur cons\u00e9quent de notre \u00e9conomie<\/h4>\n<p>Selon la FFF toujours, ce sont 79 134 magasins franchis\u00e9s r\u00e9partis au sein de 1 965 qui produisent un chiffre d\u2019affaires de 68,79 milliards d\u2019euros. Ces entreprises emploient\u00a0<strong>447 711<\/strong> salari\u00e9s.<\/p>\n<p>\u00c0 cela, il faut ajouter les effets induits de la franchise, qui consomment des biens et des services soit, toujours selon les m\u00eames sources : 56,47 milliards d\u2019euros de CA induit pour <strong>325 702<\/strong> emplois.<\/p>\n<figure id=\"attachment_73181\" aria-describedby=\"caption-attachment-73181\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-73181\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/infographie_chiffres_cles_FFF-scaled.jpg\" alt=\"Franchise\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/infographie_chiffres_cles_FFF-scaled.jpg 1920w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/infographie_chiffres_cles_FFF-400x300.jpg 400w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/infographie_chiffres_cles_FFF-1024x768.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/infographie_chiffres_cles_FFF-768x576.jpg 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/infographie_chiffres_cles_FFF-1536x1152.jpg 1536w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-73181\" class=\"wp-caption-text\">La f\u00e9d\u00e9ration de la franchise nous fournit un ensemble de chiffres sur la dur\u00e9e, qui permettent de se rendre compte de l&rsquo;\u00e9volution de ce march\u00e9 depuis les ann\u00e9es 70 &#8211; <a href=\"https:\/\/www.franchise-fff.com\/franchise\/les-chiffres-cles\" target=\"_blank\" rel=\"noopener\">source : FFF<\/a><\/figcaption><\/figure>\n<p>En r\u00e9sum\u00e9, pr\u00e8s de 800 000 emplois au total, directs et indirects, ce qui repr\u00e9sente, \u00e0 grosse maille, environ 4\u00a0% du salariat en France.<\/p>\n<h4>Les enjeux de la formation dans le secteur de la franchise<\/h4>\n<p>Il faut en effet pr\u00e9server un processus uniforme au travers de tout son r\u00e9seau pour bien faire fonctionner une franchise.\u00a0C&rsquo;est ce qui assure la qualit\u00e9 de l&rsquo;enseigne, bien que d\u00e9l\u00e9gant son commerce \u00e0 des tiers. Pour cela, les enjeux de formation sont cruciaux.<\/p>\n<p><strong>Alors, comment former ses franchis\u00e9s pour vendre\u00a0plus et mieux ?<\/strong><\/p>\n<p>Pour le savoir, Visionary Marketing a organis\u00e9 avec #SocialSellingForum, pour le compte de Cornerstone, un \u00e9v\u00e9nement en ligne avec des invit\u00e9s exceptionnels. Tous des praticiens de la franchise qui r\u00e9pondront aux questions cl\u00e9s li\u00e9es \u00e0 la formation des franchis\u00e9s comme :<\/p>\n<ul>\n<li>Pourquoi et comment former ses franchis\u00e9s\u00a0?<\/li>\n<li>Quelles sont les tendances en mati\u00e8re de formation des franchis\u00e9s?<\/li>\n<li>Vaut-il mieux<br \/>\n&#8211; Les former en groupe ou individuellement ?<br \/>\n&#8211; Former en ligne, en pr\u00e9sentiel, les deux ?<br \/>\n&#8211; Former des formateurs ou directement les apprenants ?<\/li>\n<li>Quelles sont les diff\u00e9rences entre les secteurs ?<\/li>\n<li>Quel est le r\u00f4le des outils de formation en ligne ?<\/li>\n<li>&#8211; Quel est le lien entre qualit\u00e9 de la formation et r\u00e9sultats commerciaux dans la franchise ?<br \/>\n&#8230;<\/li>\n<\/ul>\n<hr \/>\n<p><em>Cet \u00e9v\u00e9nement (<a href=\"https:\/\/vismktg.info\/LIVE100123\" target=\"_blank\" rel=\"noopener\">inscription gratuite ici<\/a>) est organis\u00e9 par <a href=\"https:\/\/agence.visionarymarketing.com\" target=\"_blank\" rel=\"noopener\">Visionary Marketing<\/a> et le\u00a0#<a href=\"https:\/\/socialsellingforum.com\/fr\/\" target=\"_blank\" rel=\"noopener\">SocialSellingForum<\/a> pour le compte de <a href=\"https:\/\/csod.com\" target=\"_blank\" rel=\"noopener\">Cornerstone<\/a>, leader mondial de la formation de l&rsquo;ensemble des publics de l&rsquo;entreprise (entreprise \u00e9tendue alias Extended Enterprise en anglais)<\/em><\/p>\n<p>&nbsp;<\/p>\n<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Former ses franchis\u00e9s ? 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Le 10 janvier 2023, nous avons r\u00e9uni un panel d&#039;...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2023-01-03-cornerstone-franchise-evenement1-mixdown.mp3\" \/><meta itemprop=\"contentSize\" content=\"4.2\" \/><div class=\"powerpress_player\" id=\"powerpress_player_6013\"><audio class=\"wp-audio-shortcode\" id=\"audio-73167-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2023-01-03-cornerstone-franchise-evenement1-mixdown.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2023-01-03-cornerstone-franchise-evenement1-mixdown.mp3\">https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2023-01-03-cornerstone-franchise-evenement1-mixdown.mp3<\/a><\/audio><\/div><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2023-01-03-cornerstone-franchise-evenement1-mixdown.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/visionarymarketing.com\/fr\/\/?powerpress_pinw=73167-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2023-01-03-cornerstone-franchise-evenement1-mixdown.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"2023-01-03-cornerstone-franchise-evenement1-mixdown.mp3\">Download<\/a> (Duration: 5:30 &#8212; 4.2MB)<\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/visionarymarketing-les-interviews\/id731295319?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fvisionarymarketing.com%2F%3Fp%3D73167\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/open.spotify.com\/show\/52VnZ1mhVSnDs4tQOx7Vuc\" class=\"powerpress_link_subscribe powerpress_link_subscribe_spotify\" target=\"_blank\" title=\"Subscribe on Spotify\" rel=\"nofollow\">Spotify<\/a> | <a href=\"https:\/\/subscribeonandroid.com\/visionarymarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_android\" target=\"_blank\" title=\"Subscribe on Android\" rel=\"nofollow\">Android<\/a> | <a href=\"https:\/\/visionarymarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 de la franchise en France est tr\u00e8s dynamique. La France est m\u00eame sur le podium mondial de ce secteur. Visionary Marketing et #SocialSellingForum organisent un \u00e9v\u00e9nement en ligne sur ce sujet. Le 10 janvier 2023, nous avons r\u00e9uni un panel d&rsquo;experts de la franchise, en partenariat (#transparence) avec l&rsquo;\u00e9diteur Cornerstone. Zoom sur la &hellip;<\/p>\n","protected":false},"author":2,"featured_media":73197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4062,4059],"tags":[],"class_list":["post-73167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-formation-et-elearning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Franchise : Former ses franchis\u00e9s ? Pourquoi et pour quoi faire ?<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 de la franchise en France est tr\u00e8s dynamique. Visionary Marketing et Cornerstone organisent un \u00e9v\u00e9nement en ligne sur ce sujet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2023\/01\/03\/franchise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Franchise : Former ses franchis\u00e9s ? Pourquoi et pour quoi faire ?\" \/>\n<meta property=\"og:description\" content=\"Le march\u00e9 de la franchise en France est tr\u00e8s dynamique. Visionary Marketing et Cornerstone organisent un \u00e9v\u00e9nement en ligne sur ce sujet\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2023\/01\/03\/franchise\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-03T07:45:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-24T07:11:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/01\/Cornerstone-live1-100123-thumbnail-NEW.png\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2023\\\/01\\\/03\\\/franchise\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2023\\\/01\\\/03\\\/franchise\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Former ses franchis\u00e9s ? 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