{"id":7255,"date":"2012-11-13T08:14:34","date_gmt":"2012-11-13T08:14:34","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=7255"},"modified":"2023-09-05T12:12:06","modified_gmt":"2023-09-05T10:12:06","slug":"les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/","title":{"rendered":"Les m\u00e9dias sociaux sont devenus ennuyeux selon Chris Brogan"},"content":{"rendered":"<p><em>1 an apr\u00e8s avoir <a href=\"https:\/\/visionarymarketing.com\/2012\/01\/2012-la-fin-des-medias-sociaux-tels-quils-sont-pratiques-aujourdhui\/\" target=\"_blank\" rel=\"noopener noreferrer\">ouvert le d\u00e9bat sur la mort des m\u00e9dias sociaux avec mon comp\u00e8re Herv\u00e9 Kabla<\/a>, est cet <a href=\"https:\/\/web.archive.org\/web\/20200805104145\/http:\/\/chrisbrogan.com\/boring\/\" target=\"_blank\" rel=\"noopener noreferrer\">article<\/a> de <a href=\"http:\/\/chrisbrogan.com\" target=\"_blank\" rel=\"noopener noreferrer\">Chris Brogan<\/a>, qui marque ind\u00e9niablement un point dans la cat\u00e9gorie \u00ab premier entr\u00e9 \u2013 premier sorti \u00bb. Je me souviens de Chris lorsque nous avons pass\u00e9 une journ\u00e9e ensemble \u00e0 Bovey Castle, le lendemain de Likeminds 2010 : l&rsquo;\u00e9nergie, la passion\u2026 le souffle d&rsquo;un nouvel \u00e2ge<\/em><\/p>\n<h2>Les m\u00e9dias sociaux sont devenus ennuyeux selon Chris Brogan<\/h2>\n<figure id=\"attachment_61821\" aria-describedby=\"caption-attachment-61821\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-61821 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/09\/twitter-jumpstory-download20210305-200813.jpg\" alt=\"Les m\u00e9dias sociaux sont devenus ennuyeux selon Chris Brogan\" width=\"520\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/09\/twitter-jumpstory-download20210305-200813.jpg 520w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/09\/twitter-jumpstory-download20210305-200813-459x300.jpg 459w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><figcaption id=\"caption-attachment-61821\" class=\"wp-caption-text\">Les m\u00e9dias sociaux sont devenus ennuyeux selon Chris Brogan<\/figcaption><\/figure>\n<p><!--more--><\/p>\n<p>Tout cela n&rsquo;est plus ! 2 milliards d&rsquo;articles r\u00e9p\u00e9titifs plus loin, vous savez tout d\u00e9sormais de l&rsquo;optimisation de votre compte Twitter, du calcul de l\u2019 \u201cengagement rate\u201d et de la mani\u00e8re de d\u00e9jouer \u2013 ou pas \u2013 les pi\u00e8ges du edge-rank de Facebook.<\/p>\n<p>Ou plut\u00f4t non ! Se focaliser sur les outils ne sert \u00e0 rien et n&rsquo;apprend rien !<\/p>\n<p>Prenez donc un peu de recul et lisez donc cet article, en attendant notre nouvel ouvrage de m\u00e9dia aces (la suite de <strong><em><a href=\"http:\/\/amonboss.com\" target=\"_blank\" rel=\"noopener noreferrer\">les m\u00e9dias sociaux expliqu\u00e9s \u00e0 mon boss<\/a><\/em> <\/strong>que nous avons annonc\u00e9 lors de la derni\u00e8re conf\u00e9rence de <a href=\"https:\/\/visionarymarketing.com\/fr\/livres-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">Media Aces<\/a>; c&rsquo;est promis, nous ne vous raserons plus avec les m\u00e9dias sociaux \u2026<\/p>\n<p><strong>\u00ab Pourquoi les m\u00e9dias sociaux sont devenus c..ants par Chris Brogan<\/strong><\/p>\n<p>N&rsquo;est-il pas temps qu&rsquo;on commence \u00e0 raconter des histoires plus importantes que \u00e7a ?<\/p>\n<p>Lorsque Julien Smith et moi avons \u00e9crit The Impact Equation, nous avions un objectif bien pr\u00e9cis en t\u00eate : aider les gens \u00e0 obtenir de l&rsquo;attention, de la compr\u00e9hension et \u00e9ventuellement une relation de valeur. Nous avons construit le livre autour de la pr\u00e9misse que des objectifs bien d\u00e9finis \u00e9taient n\u00e9cessaires pour \u00e9laborer des id\u00e9es pr\u00eates \u00e0 comprendre, et que les gens pouvaient cr\u00e9er une plateforme pour diffuser ces id\u00e9es \u00e0 un r\u00e9seau de personnes qui se souciaient suffisamment de partager ces id\u00e9es avec les autres. C&rsquo;est le r\u00e9sum\u00e9 le plus simple possible du livre.<\/p>\n<p>Ce que les gens pensaient peut-\u00eatre qu&rsquo;ils recevaient, c&rsquo;\u00e9tait un livre sur les m\u00e9dias sociaux et les r\u00e9seaux sociaux, sur le marketing et les campagnes. Certains croient que c&rsquo;est ce que Julien et moi faisons. Les m\u00e9dias sociaux sont un ensemble d&rsquo;outils. Ce n&rsquo;est pas tr\u00e8s int\u00e9ressant d&rsquo;en parler en soi. Le \u00ab\u00a0gee whiz\u00a0\u00bb a quitt\u00e9 la gare. Nous voulons parler d&rsquo;action &#8211; ou si vous voulez bien pardonner l&rsquo;auto-r\u00e9f\u00e9rence, d&rsquo;impact.<\/p>\n<p>via <a href=\"https:\/\/web.archive.org\/web\/20220430041102\/https:\/\/chrisbrogan.com\/stories\/social-media\/boring\/\">Social Media Isn\u2019t Dead: It\u2019s Boring<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1 an apr\u00e8s avoir ouvert le d\u00e9bat sur la mort des m\u00e9dias sociaux avec mon comp\u00e8re Herv\u00e9 Kabla, est cet article de Chris Brogan, qui marque ind\u00e9niablement un point dans la cat\u00e9gorie \u00ab premier entr\u00e9 \u2013 premier sorti \u00bb. Je me souviens de Chris lorsque nous avons pass\u00e9 une journ\u00e9e ensemble \u00e0 Bovey Castle, le &hellip;<\/p>\n","protected":false},"author":2,"featured_media":61821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[248,6,1613,25],"tags":[],"class_list":["post-7255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livres-marketing","category-marketing-innovation-fr","category-marketing-digital-marketing","category-medias-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les m\u00e9dias sociaux sont devenus ennuyeux selon Chris Brogan<\/title>\n<meta name=\"description\" content=\"1 an apr\u00e8s avoir ouvert le d\u00e9bat sur la mort des m\u00e9dias sociaux avec mon comp\u00e8re Herv\u00e9 Kabla, est cet article de Chris Brogan, qui marque ind\u00e9niablement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les m\u00e9dias sociaux sont devenus ennuyeux selon Chris Brogan\" \/>\n<meta property=\"og:description\" content=\"1 an apr\u00e8s avoir ouvert le d\u00e9bat sur la mort des m\u00e9dias sociaux avec mon comp\u00e8re Herv\u00e9 Kabla, est cet article de Chris Brogan, qui marque ind\u00e9niablement\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-13T08:14:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-05T10:12:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/09\/twitter-jumpstory-download20210305-200813.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/13\\\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/13\\\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Les m\u00e9dias sociaux sont devenus ennuyeux selon Chris Brogan\",\"datePublished\":\"2012-11-13T08:14:34+00:00\",\"dateModified\":\"2023-09-05T10:12:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/13\\\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\\\/\"},\"wordCount\":458,\"commentCount\":3,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/13\\\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2009\\\/09\\\/twitter-jumpstory-download20210305-200813.jpg\",\"articleSection\":[\"livres marketing\",\"Marketing &amp; Innovation\",\"marketing digital\",\"m\u00e9dias \\\/ r\u00e9seaux sociaux\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/13\\\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/13\\\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/13\\\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\\\/\",\"name\":\"Les m\u00e9dias sociaux sont devenus ennuyeux selon Chris Brogan\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/13\\\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/13\\\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2009\\\/09\\\/twitter-jumpstory-download20210305-200813.jpg\",\"datePublished\":\"2012-11-13T08:14:34+00:00\",\"dateModified\":\"2023-09-05T10:12:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"1 an apr\u00e8s avoir ouvert le d\u00e9bat sur la mort des m\u00e9dias sociaux avec mon comp\u00e8re Herv\u00e9 Kabla, est cet article de Chris Brogan, qui marque ind\u00e9niablement\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/13\\\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/13\\\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/13\\\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2009\\\/09\\\/twitter-jumpstory-download20210305-200813.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2009\\\/09\\\/twitter-jumpstory-download20210305-200813.jpg\",\"width\":520,\"height\":340,\"caption\":\"Twitter n'est pas mort\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/13\\\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les m\u00e9dias sociaux sont devenus ennuyeux selon Chris Brogan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d&#039;infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\",\"name\":\"Yann Gourvennec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"caption\":\"Yann Gourvennec\"},\"description\":\"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.\",\"sameAs\":[\"https:\\\/\\\/visionarymarketing.com\",\"http:\\\/\\\/facebook.com\\\/ygourven\",\"http:\\\/\\\/linkedin.com\\\/in\\\/ygourven\",\"https:\\\/\\\/x.com\\\/ygourven\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/visionarymarketingagency\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/yann-gourvennec\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les m\u00e9dias sociaux sont devenus ennuyeux selon Chris Brogan","description":"1 an apr\u00e8s avoir ouvert le d\u00e9bat sur la mort des m\u00e9dias sociaux avec mon comp\u00e8re Herv\u00e9 Kabla, est cet article de Chris Brogan, qui marque ind\u00e9niablement","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/","og_locale":"fr_FR","og_type":"article","og_title":"Les m\u00e9dias sociaux sont devenus ennuyeux selon Chris Brogan","og_description":"1 an apr\u00e8s avoir ouvert le d\u00e9bat sur la mort des m\u00e9dias sociaux avec mon comp\u00e8re Herv\u00e9 Kabla, est cet article de Chris Brogan, qui marque ind\u00e9niablement","og_url":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_author":"http:\/\/facebook.com\/ygourven","article_published_time":"2012-11-13T08:14:34+00:00","article_modified_time":"2023-09-05T10:12:06+00:00","og_image":[{"width":520,"height":340,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/09\/twitter-jumpstory-download20210305-200813.jpg","type":"image\/jpeg"}],"author":"Yann Gourvennec","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Yann Gourvennec","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/"},"author":{"name":"Yann Gourvennec","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"headline":"Les m\u00e9dias sociaux sont devenus ennuyeux selon Chris Brogan","datePublished":"2012-11-13T08:14:34+00:00","dateModified":"2023-09-05T10:12:06+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/"},"wordCount":458,"commentCount":3,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/09\/twitter-jumpstory-download20210305-200813.jpg","articleSection":["livres marketing","Marketing &amp; Innovation","marketing digital","m\u00e9dias \/ r\u00e9seaux sociaux"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/","url":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/","name":"Les m\u00e9dias sociaux sont devenus ennuyeux selon Chris Brogan","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/09\/twitter-jumpstory-download20210305-200813.jpg","datePublished":"2012-11-13T08:14:34+00:00","dateModified":"2023-09-05T10:12:06+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"description":"1 an apr\u00e8s avoir ouvert le d\u00e9bat sur la mort des m\u00e9dias sociaux avec mon comp\u00e8re Herv\u00e9 Kabla, est cet article de Chris Brogan, qui marque ind\u00e9niablement","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/09\/twitter-jumpstory-download20210305-200813.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/09\/twitter-jumpstory-download20210305-200813.jpg","width":520,"height":340,"caption":"Twitter n'est pas mort"},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/13\/les-medias-sociaux-sont-devenus-ennuyeux-mais-ils-ne-sont-pas-morts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Les m\u00e9dias sociaux sont devenus ennuyeux selon Chris Brogan"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d&#039;infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e","name":"Yann Gourvennec","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/7255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=7255"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/7255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/61821"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=7255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=7255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=7255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}