{"id":72031,"date":"2022-10-20T11:28:46","date_gmt":"2022-10-20T09:28:46","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=72031"},"modified":"2022-10-20T11:37:43","modified_gmt":"2022-10-20T09:37:43","slug":"la-fin-de-linkedin","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2022\/10\/20\/la-fin-de-linkedin\/","title":{"rendered":"Handshake va-t-il siffler la fin de la r\u00e9cr\u00e9ation pour LinkedIn ?"},"content":{"rendered":"

Ce n\u2019est peut-\u00eatre pas encore la fin de LinkedIn, mais une br\u00e8che vient de s\u2019ouvrir aux USA. Handshake<\/strong><\/span> a rapidement<\/strong> pris d\u2019assaut le monde<\/strong> des plateformes de recherche d\u2019emploi<\/strong> par les \u00e9tudiants.<\/strong> Elle fait en effet l\u2019objet d\u2019une forte promotion<\/strong> aupr\u00e8s des \u00e9tudiants<\/strong> par le biais de leurs universit\u00e9s<\/strong> aux \u00c9tats-Unis<\/strong>. Cela a pour cons\u00e9quence que Handshake<\/strong> devient l\u2019une des premi\u00e8res voies pour trouver un emploi quand on est un\u00a0\u00e9tudiant am\u00e9ricain<\/strong>. Alors que le monde du travail a \u00e9t\u00e9 boulevers\u00e9\u00a0par Covid-19<\/strong>, les entreprises cherchent \u00e0 recruter en masse. Leur cible<\/strong>\u00a0: les \u00e9tudiants<\/strong>\u00a0impatients de commencer leur carri\u00e8re<\/strong>. La popularit\u00e9 croissante<\/strong> de Handshake<\/strong>\u00a0va-t-elle siffler la\u00a0fin de la r\u00e9cr\u00e9ation pour\u00a0<\/strong>LinkedIn\u2009<\/strong>?<\/em><\/p>\n

Handshake\u00a0: la fin de la r\u00e9cr\u00e9ation pour LinkedIn\u2009? <\/strong><\/h2>\n
\"La
La prochaine grande plateforme de recherche d\u2019emploi, Handshake, suscite l\u2019int\u00e9r\u00eat de nombreuses entreprises<\/figcaption><\/figure>\n

<\/p>\n

Qu\u2019est-ce que Handshake\u2009? <\/strong><\/h3>\n
\"La
Source \u2014 joinhandshake.com<\/a><\/figcaption><\/figure>\n

Handshake<\/strong><\/span> est une plateforme<\/strong>\u00a0assez r\u00e9cente, fond\u00e9e en 2013<\/strong> par Stryder Corp<\/strong><\/p>\n

Selon leur site<\/a><\/strong>, Handshake<\/strong> est devenu la premi\u00e8re communaut\u00e9 de d\u00e9but de carri\u00e8re aux \u00c9tats-Unis<\/strong> en seulement quelques ann\u00e9es<\/strong>.<\/p>\n

Il s\u2019agit d\u2019un service en ligne, <\/strong>d\u2019une plateforme de recrutement<\/a><\/strong> pour les \u00e9tudiants de l\u2019enseignement sup\u00e9rieur<\/strong> et les alumni<\/strong>.<\/p>\n

L\u2019attribut cl\u00e9<\/strong> qui le distingue des autres sites de recherche d\u2019emploi<\/strong> est la mise en relation<\/strong>. Ils mettent en contact direct\u00a0les employeurs avec des \u00e9tudiants<\/strong> par le biais de leur \u00e9cole<\/strong> ou universit\u00e9<\/strong>.<\/p>\n

Les fiches de poste<\/strong>, par cons\u00e9quent, sont sp\u00e9cifiquement con\u00e7ues pour les \u00e9tudiants<\/strong>.<\/p>\n

\"HANDKAW\"<\/p>\n

\u00c0 ce jour<\/span><\/span><\/strong>, ils ont conclu des partenariats<\/a> <\/strong>avec plus de 1\u2009400\u00a0coll\u00e8ges<\/strong> et universit\u00e9s<\/strong> et au moins\u00a0750\u2009000\u00a0employeurs<\/strong>.<\/p>\n

Cette plateforme de recherche d\u2019emploi<\/strong> permet aux \u00e9tudiants<\/strong> de consulter les offres d\u2019emplois<\/strong>\u00a0en fonction de leurs comp\u00e9tences. <\/strong><\/p>\n

Elle permet\u00a0ainsi de fournir aux \u00e9tudiants des suggestions d\u2019emploi personnalis\u00e9es<\/strong> en fonction de leur mati\u00e8re principale (NDLR Dans les universit\u00e9s am\u00e9ricaines, les \u00e9tudiants choisissent une mati\u00e8re principale, appel\u00e9e \u00ab\u2009major\u2009\u00bb).<\/p>\n

Les\u00a0<\/strong>\u00e9tudiants<\/strong> ont la capacit\u00e9<\/strong> de rapidement rentrer en contact <\/strong>avec les entreprises <\/strong>qui les int\u00e9ressent.\u00a0<\/span><\/p>\n

Mieux encore, ces entreprises<\/strong>\u00a0sont conscientes que les candidats disposeront d\u2019une\u00a0exp\u00e9rience\u00a0professionnelle limit\u00e9e<\/strong>, voire aucune exp\u00e9rience<\/strong>, les choses sont claires d\u00e8s le d\u00e9but.<\/span><\/p>\n

\n

Handshake met fin aux erreurs de casting\u00a0: finies les belles offres d\u2019emploi pour \u00e9tudiants avec 10\u00a0ans d\u2019exp\u00e9rience professionnelle<\/p>\n<\/blockquote>\n

Handshake sifflera-t-il la fin de LinkedIn\u2009? <\/strong><\/h3>\n

LinkedIn<\/strong><\/span> est un r\u00e9seau social business to business <\/strong>lanc\u00e9 officiellement en 2003<\/strong>. Leur mission<\/strong><\/a> est de \u00ab\u2009mettre en r\u00e9seau<\/strong>\u00a0les professionnels<\/strong> du monde entier pour les rendre plus productifs et performants<\/strong>\u2009\u00bb.<\/p>\n

La plateforme<\/strong> permet non seulement aux professionnels de se connecter<\/strong> avec d\u2019autres personnes<\/strong> \u00e0 un niveau professionnel<\/strong>, mais, comme Handshake<\/strong>, il leur permet aussi de rentrer en contact\u00a0avec des entreprises<\/strong>.<\/p>\n

Avec 822\u00a0millions d\u2019utilisateurs enregistr\u00e9s<\/strong> et 57\u00a0millions d\u2019organisations<\/strong>, LinkedIn<\/strong> se classe g\u00e9n\u00e9ralement dans le top\u00a05<\/strong> dans la plupart des \u00e9chelles de classement des plateformes de recherche d\u2019emploi<\/strong>.<\/p>\n

Ainsi, selon Forbes.com<\/span><\/a><\/strong><\/p>\n

\n

Comme\u00a0LinkedIn<\/strong>\u00a0ambitionne de vous mettre en relation avec\u00a0des personnes que vous connaissez d\u00e9j\u00e0 ou de vous aider \u00e0 constituer un r\u00e9seau de relations<\/strong> \u00e0 partir de vos\u00a0exp\u00e9riences professionnelles<\/strong>, en un sens, cette plateforme est par d\u00e9finition, tourn\u00e9e vers le pass\u00e9<\/strong>. Handshake<\/strong>, en revanche, est focalis\u00e9e sur l\u2019avenir et le v\u00f4tre en particulier<\/p>\n<\/blockquote>\n

Contrairement aux autres plateformes de m\u00e9dias sociaux<\/strong>, LinkedIn<\/strong> reste professionnelle<\/strong> et aide les gens \u00e0 gagner en visibilit\u00e9<\/strong> aupr\u00e8s des employeurs<\/strong> et des recruteurs<\/strong>.<\/p>\n

Les gens peuvent\u00a0forger<\/b>\u00a0leur marque personnelle <\/strong>(le fameux \u00ab\u2009personal branding<\/a>\u2009\u00bb)\u00a0et afficher<\/strong> leurs comp\u00e9tences<\/strong> aupr\u00e8s du public<\/strong>. Il permet aussi de maintenir le contact entre membres de son r\u00e9seau,\u00a0sans les exc\u00e8s v\u00e9cus sur\u00a0<\/b>d\u2019autres<\/strong> plateformes<\/strong>.<\/p>\n

Aussi prometteur que cela puisse para\u00eetre, Handshake a pourtant\u00a0des\u00a0inconv\u00e9nients<\/strong>.<\/p>\n

\"La<\/p>\n

Les inconv\u00e9nients de Handshake<\/strong><\/h3>\n
\n

La cr\u00e9ation de compte est un processus chronophage qui pourrait en rebuter plus d\u2019un<\/p>\n<\/blockquote>\n

Sur LinkedIn<\/strong><\/span>, il ne faut pas longtemps pour qu\u2019on re\u00e7oive des invitations de connexion de la part <\/strong>de faux comptes ou d\u2019utilisateurs sans int\u00e9r\u00eat.<\/p>\n

De m\u00eame, Handshake<\/strong> a droit \u00e0 ses nombreux\u00a0spam<\/strong>s. Des centaines<\/strong> d\u2019entreprises poussent leurs listes d\u2019emploi<\/strong> en envoyant des messages \u00e0 des centaines<\/strong> d\u2019\u00e9tudiants<\/strong> dans l\u2019espoir d\u2019une r\u00e9ponse.<\/p>\n

\n

Parlant d\u2019exp\u00e9rience personnelle, il y a actuellement environ 200\u00a0messages dans ma bo\u00eete de r\u00e9ception provenant d\u2019entreprises qui envoient des messages automatis\u00e9s sur leurs emplois<\/p>\n<\/blockquote>\n

En cons\u00e9quence<\/span><\/strong>, les \u00e9tudiants<\/strong> ont du mal \u00e0 distinguer<\/strong> si l\u2019entreprise<\/strong> souhaite vraiment <\/strong>travailler<\/strong> avec eux. Il en r\u00e9sulte des tonnes de liens morts<\/strong> vers des annonces d\u2019emploi d\u00e9j\u00e0 pourvues<\/strong>, cr\u00e9ant un sentiment de d\u00e9sengagement\u00a0g\u00e9n\u00e9ral<\/strong>.<\/p>\n

\"Handshake\"<\/p>\n

Handshake\u00a0: la fin de LinkedIn\u2009?<\/strong><\/h3>\n

En conclusion<\/span><\/strong>, Handshake<\/strong> et LinkedIn<\/strong> ont bel et bien des objectifs similaires<\/strong>, ils ont \u00e9galement chacun des\u00a0fonctionnalit\u00e9s et avantages particuliers<\/strong>.<\/p>\n

En tant qu\u2019\u00e9tudiant<\/strong>, Handshake<\/strong> s\u2019av\u00e8re \u00eatre un grand<\/strong> moyen d\u2019acc\u00e9der \u00e0 une premi\u00e8re exp\u00e9rience professionnelle<\/strong> lors de l\u2019entr\u00e9e<\/strong> sur le march\u00e9 du\u00a0travail<\/strong>.<\/p>\n

LinkedIn<\/strong> s\u2019av\u00e8re \u00eatre un grand<\/strong> moyen de maintenir des relations entre professionnels<\/strong> et de promouvoir votre marque personnelle<\/strong> aupr\u00e8s d\u2019un large public<\/strong>.<\/p>\n

\"Handshake\"<\/p>\n

En retour, les deux plateformes<\/strong> sont toujours en croissance constante<\/strong>. On ne peut qu\u2019\u00eatre gagnant<\/strong>\u00a0en conservant le plus grand nombre possible<\/strong> de plateformes\u00a0dans sa\u00a0bo\u00eete \u00e0 outils<\/strong>.<\/p>\n

Ces deux services\u00a0<\/strong>sont l\u00e0 pour\u00a0aider les gens <\/strong>sur leur chemin<\/strong> pour\u00a0trouver\u00a0<\/strong>l\u2019emploi dont ils r\u00eavent.\u00a0<\/strong><\/p>\n

\u00c0 quand Handshake sur les campus europ\u00e9ens et fran\u00e7ais\u2009? Affaire \u00e0 suivre\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce n\u2019est peut-\u00eatre pas encore la fin de LinkedIn, mais une br\u00e8che vient de s\u2019ouvrir aux USA. Handshake a rapidement pris d\u2019assaut le monde des plateformes de recherche d\u2019emploi par les \u00e9tudiants. Elle fait en effet l\u2019objet d\u2019une forte promotion aupr\u00e8s des \u00e9tudiants par le biais de leurs universit\u00e9s aux \u00c9tats-Unis. Cela a pour cons\u00e9quence …<\/p>\n","protected":false},"author":113,"featured_media":71979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-72031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nLa fin de LinkedIn ? Handshake secoue le march\u00e9 aux USA<\/title>\n<meta name=\"description\" content=\"Ce n'est peut-\u00eatre pas la fin de LinkedIn mais ... 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L\u2019audience de LinkedIn<\/strong><\/span> est plus large<\/strong> que la cible niche de\u00a0Handshake<\/strong>. Tout le monde peut cr\u00e9er son compte LinkedIn. <\/strong>C\u2019est pourquoi plus de 25\u00a0% des adultes am\u00e9ricains<\/a><\/strong> sont des utilisateurs de LinkedIn<\/strong>. Bien que la recherche d\u2019emploi<\/strong> sur les deux plateformes<\/strong> soit tr\u00e8s op\u00e9rationnelle, la perception de l\u2019efficacit\u00e9 de chacune des deux plateformes d\u00e9pend de la\u00a0personne \u00e0 qui vous posez la question.\u00a0<\/strong><\/p>\n