{"id":7199,"date":"2012-11-06T00:00:57","date_gmt":"2012-11-06T00:00:57","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=7199"},"modified":"2023-07-11T09:16:57","modified_gmt":"2023-07-11T07:16:57","slug":"du-e-commerce-au-u-commerce-7-exemples-concrets","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/","title":{"rendered":"Du e-commerce au u-commerce … 7 exemples concrets"},"content":{"rendered":"

Oubliez le e-commerce, voici le u-commerce. Le 7 novembre 2012<\/em>, dans le cadre du 1er Digital Media Forum<\/span> organis\u00e9 par Marc Dumas<\/a> \u00e0 Paris, je donnerai une pr\u00e9sentation sur le th\u00e8me de l’apport de la technologie vis a vis de la relation clients en magasin. C’est un sujet \u00e9minemment d’actualit\u00e9, car on peut le dire, l’avenir du e-commerce, c’est le \u00ab u-commerce \u00bb, c’est-\u00e0-dire le commerce pr\u00e9sent partout et en tout lieu (ubiquitous commerce en Anglais), o\u00f9 notamment les clients ach\u00e8tent dans les magasins apr\u00e8s avoir s\u00e9lectionn\u00e9 les produits en ligne ou sur leur mobile, ou simplement recherch\u00e9 de linformation sur ces produits ; par exemple, au travers d’une application d\u00e9di\u00e9e \u00e0 la g\u00e9olocalisation des bonnes affaires par exemple.<\/em><\/p>\n

\"image\"<\/span><\/p>\n

Dans cette pr\u00e9sentation, volontairement subjective et non exhaustive, je pr\u00e9senterai une vue personnelle (et non une vue d’entreprise), d’o\u00f9 la pr\u00e9sence de cette pr\u00e9sentation sur mon espace slideshare personnel<\/a> et non sur mon espace entreprise<\/a>). Son but n’est pas de donner une vue de toutes les possibilit\u00e9s, mais de montrer le champ des possibles, en me gardant bien de m’engager sur l’adoption de ces technologies par le public et notamment en France. Il faut donc accepter une part d’incertitude, car certaines de ces technologies passeront encore par des hauts et des bas, c’est in\u00e9vitable.<\/p>\n

Ce qui est certain et sur lequel je peux m’engager sans trop prendre de risques, c’est que l’importance du mobile dans le commerce n’est pas pr\u00eate de se d\u00e9mentir.<\/p>\n

Je vous invite donc \u00e0 d\u00e9couvrir cette pr\u00e9sentation en avant-premi\u00e8re, au travers de ce Slidecast (pr\u00e9sentation synchronis\u00e9e avec commentaire oral)<\/a>.<\/p>\n

les exemples cit\u00e9s dans cette pr\u00e9sentation sont les suivants :<\/strong><\/p>\n

    \n
  1. shopkick<\/a> d\u00e9montre le u-commerce aux Etats-Unis<\/li>\n
  2. Sentinelo<\/a> g\u00e9olocalise les promos en France<\/li>\n
  3. Tesco<\/a> HomePlus fait marcher les QR codes dans son magasin virtuel dans le m\u00e9tro\u00a0… et 3 bis Carrefour<\/a> tente l’exp\u00e9rience en Octobre en France<\/li>\n
  4. NFC : d\u00e9collage du NFC en faits et en chiffres\u00a0<\/a>(avec l’aimable concours de Pierre M\u00e9tivier)<\/li>\n
  5. Wizville<\/a> ram\u00e8ne le questionnaire de satisfaction en magasin<\/li>\n
  6. La r\u00e9alit\u00e9 augment\u00e9e est vraiment r\u00e9elle gr\u00e2ce \u00e0 Metaio<\/span><\/li>\n
  7. Orange met en \u0153uvre la gamification avec Foursquare<\/a>\u00a0[transparence : je travaille pour Orange<\/a>]<\/li>\n<\/ol>\n

    [slideshare id=15033615&doc=digital-media-forum-v2-121105104607-phpapp02]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Oubliez le e-commerce, voici le u-commerce. Le 7 novembre 2012, dans le cadre du 1er Digital Media Forum organis\u00e9 par Marc Dumas \u00e0 Paris, je donnerai une pr\u00e9sentation sur le th\u00e8me de l’apport de la technologie vis a vis de la relation clients en magasin. C’est un sujet \u00e9minemment d’actualit\u00e9, car on peut le dire, …<\/p>\n","protected":false},"author":2,"featured_media":61153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"\nDu e-commerce au u-commerce ... 7 exemples concrets<\/title>\n<meta name=\"description\" content=\"Oubliez le e-commerce, voici le u-commerce. Le 7 novembre 2012, dans le cadre du 1er Digital Media Forum organis\u00e9 par Marc Dumas \u00e0 Paris ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Du e-commerce au u-commerce ... 7 exemples concrets\" \/>\n<meta property=\"og:description\" content=\"Oubliez le e-commerce, voici le u-commerce. Le 7 novembre 2012, dans le cadre du 1er Digital Media Forum organis\u00e9 par Marc Dumas \u00e0 Paris ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-06T00:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-11T07:16:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2021\/01\/jumpstory-download20210125-072243.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/06\\\/du-e-commerce-au-u-commerce-7-exemples-concrets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/06\\\/du-e-commerce-au-u-commerce-7-exemples-concrets\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Du e-commerce au u-commerce … 7 exemples concrets\",\"datePublished\":\"2012-11-06T00:00:57+00:00\",\"dateModified\":\"2023-07-11T07:16:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/06\\\/du-e-commerce-au-u-commerce-7-exemples-concrets\\\/\"},\"wordCount\":411,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/06\\\/du-e-commerce-au-u-commerce-7-exemples-concrets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/jumpstory-download20210125-072243.jpg\",\"articleSection\":[\"Marketing & Innovation\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/06\\\/du-e-commerce-au-u-commerce-7-exemples-concrets\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/06\\\/du-e-commerce-au-u-commerce-7-exemples-concrets\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/06\\\/du-e-commerce-au-u-commerce-7-exemples-concrets\\\/\",\"name\":\"Du e-commerce au u-commerce ... 7 exemples concrets\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/06\\\/du-e-commerce-au-u-commerce-7-exemples-concrets\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/06\\\/du-e-commerce-au-u-commerce-7-exemples-concrets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/jumpstory-download20210125-072243.jpg\",\"datePublished\":\"2012-11-06T00:00:57+00:00\",\"dateModified\":\"2023-07-11T07:16:57+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"Oubliez le e-commerce, voici le u-commerce. Le 7 novembre 2012, dans le cadre du 1er Digital Media Forum organis\u00e9 par Marc Dumas \u00e0 Paris ...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/06\\\/du-e-commerce-au-u-commerce-7-exemples-concrets\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/06\\\/du-e-commerce-au-u-commerce-7-exemples-concrets\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/06\\\/du-e-commerce-au-u-commerce-7-exemples-concrets\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/jumpstory-download20210125-072243.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/jumpstory-download20210125-072243.jpg\",\"width\":520,\"height\":340},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/11\\\/06\\\/du-e-commerce-au-u-commerce-7-exemples-concrets\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Du e-commerce au u-commerce … 7 exemples concrets\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d'infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\",\"name\":\"Yann Gourvennec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"caption\":\"Yann Gourvennec\"},\"description\":\"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.\",\"sameAs\":[\"https:\\\/\\\/visionarymarketing.com\",\"http:\\\/\\\/facebook.com\\\/ygourven\",\"http:\\\/\\\/linkedin.com\\\/in\\\/ygourven\",\"https:\\\/\\\/x.com\\\/ygourven\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/visionarymarketingagency\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/yann-gourvennec\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Du e-commerce au u-commerce ... 7 exemples concrets","description":"Oubliez le e-commerce, voici le u-commerce. Le 7 novembre 2012, dans le cadre du 1er Digital Media Forum organis\u00e9 par Marc Dumas \u00e0 Paris ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/","og_locale":"fr_FR","og_type":"article","og_title":"Du e-commerce au u-commerce ... 7 exemples concrets","og_description":"Oubliez le e-commerce, voici le u-commerce. Le 7 novembre 2012, dans le cadre du 1er Digital Media Forum organis\u00e9 par Marc Dumas \u00e0 Paris ...","og_url":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_author":"http:\/\/facebook.com\/ygourven","article_published_time":"2012-11-06T00:00:57+00:00","article_modified_time":"2023-07-11T07:16:57+00:00","og_image":[{"width":520,"height":340,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2021\/01\/jumpstory-download20210125-072243.jpg","type":"image\/jpeg"}],"author":"Yann Gourvennec","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Yann Gourvennec","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/"},"author":{"name":"Yann Gourvennec","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"headline":"Du e-commerce au u-commerce … 7 exemples concrets","datePublished":"2012-11-06T00:00:57+00:00","dateModified":"2023-07-11T07:16:57+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/"},"wordCount":411,"commentCount":0,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2021\/01\/jumpstory-download20210125-072243.jpg","articleSection":["Marketing & Innovation"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/","url":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/","name":"Du e-commerce au u-commerce ... 7 exemples concrets","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2021\/01\/jumpstory-download20210125-072243.jpg","datePublished":"2012-11-06T00:00:57+00:00","dateModified":"2023-07-11T07:16:57+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"description":"Oubliez le e-commerce, voici le u-commerce. Le 7 novembre 2012, dans le cadre du 1er Digital Media Forum organis\u00e9 par Marc Dumas \u00e0 Paris ...","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2021\/01\/jumpstory-download20210125-072243.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2021\/01\/jumpstory-download20210125-072243.jpg","width":520,"height":340},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2012\/11\/06\/du-e-commerce-au-u-commerce-7-exemples-concrets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Du e-commerce au u-commerce … 7 exemples concrets"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d'infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e","name":"Yann Gourvennec","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/7199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=7199"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/7199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/61153"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=7199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=7199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=7199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}