{"id":71883,"date":"2022-10-17T08:00:20","date_gmt":"2022-10-17T06:00:20","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=71883"},"modified":"2022-10-20T17:08:26","modified_gmt":"2022-10-20T15:08:26","slug":"etude-vente-b2b-2022","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2022\/10\/17\/etude-vente-b2b-2022\/","title":{"rendered":"Etude Sparklane 2022 : le succ\u00e8s dans la vente B2B"},"content":{"rendered":"<p><i>Visionary Marketing a lanc\u00e9 en juillet dernier pour le compte de son client Sparklane, une \u00e9tude sur la vente BtoB en partenariat avec <\/i><a style=\"font-style: italic;\" href=\"https:\/\/www.dreamcatcher-sales.com\" target=\"_blank\" rel=\"noopener\">Dream Catcher Sales<\/a><i>, <\/i><a style=\"font-style: italic;\" href=\"https:\/\/www.kestio.com\" target=\"_blank\" rel=\"noopener\">Kestio<\/a><i>, <\/i><a style=\"font-style: italic;\" href=\"https:\/\/www.modjo.ai\/\" target=\"_blank\" rel=\"noopener\">Modjo<\/a><i>, <\/i><a style=\"font-style: italic;\" href=\"https:\/\/www.ringover.fr\/\" target=\"_blank\" rel=\"noopener\">Ringover<\/a><i> et <\/i><a style=\"font-style: italic;\" href=\"https:\/\/go.sellsy.com\/\" target=\"_blank\" rel=\"noopener\">Sellsy<\/a><i>. Les r\u00e9sultats sont d\u00e9sormais disponibles, et un <a href=\"https:\/\/app.livestorm.co\/sparklane\/les-vrais-facteurs-de-la-performance-commerciale-en-btob-presentation-des-resultats-de-letude\/live?s=f3552299-173d-4a17-a97c-56513b757879#\/chat\" target=\"_blank\" rel=\"noopener\">webinaire de restitution<\/a> a \u00e9t\u00e9 organis\u00e9 le 20 octobre \u00e0 15h.\u00a0<\/i><\/p>\n<h2>BtoB : enqu\u00eate sur les vrais facteurs de la performance commerciale<\/h2>\n<figure id=\"attachment_71899\" aria-describedby=\"caption-attachment-71899\" style=\"width: 486px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-71899 size-medium\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/hard-cover-book-mockup-etude-landscape-thumbnail-486x300.png\" alt=\"\u00e9tude vente btob\" width=\"486\" height=\"300\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/hard-cover-book-mockup-etude-landscape-thumbnail-486x300.png 486w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/hard-cover-book-mockup-etude-landscape-thumbnail-1024x632.png 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/hard-cover-book-mockup-etude-landscape-thumbnail-768x474.png 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/hard-cover-book-mockup-etude-landscape-thumbnail-1536x948.png 1536w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/hard-cover-book-mockup-etude-landscape-thumbnail.png 1920w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><figcaption id=\"caption-attachment-71899\" class=\"wp-caption-text\">Vous pouvez <a href=\"https:\/\/vismktg.info\/sparketude\" target=\"_blank\" rel=\"noopener\">t\u00e9l\u00e9charger l&rsquo;\u00e9tude<\/a>\u00a0(<a href=\"https:\/\/vismktg.info\/sparketude\" target=\"_blank\" rel=\"noopener\">vismktg.info\/sparketude<\/a><\/figcaption><\/figure>\n<p><!--more--><\/p>\n<h3>Au fond, quels sont les facteurs qui influent vraiment sur la vente BtoB\u00a0?<\/h3>\n<p>Le contexte \u00e9conomique ? Votre offre ? Vos outils ou m\u00e9thodes ? La derni\u00e8re r\u00e9org ? Le marketing\u00a0? Le temps qu&rsquo;il fait ? Votre humeur ? Au fond, quels sont les facteurs qui influent vraiment sur la vente BtoB\u00a0?<\/p>\n<p>En collaboration avec Dream Catcher Sales, Kestio, Modjo,\u00a0Ringover et\u00a0Sellsy, Sparklane a men\u00e9 cette enqu\u00eate aupr\u00e8s des professionnels de la vente et du marketing en exercice.<a href=\"https:\/\/www.sparklane-group.com\/fr\/etude-sparklane-2022?utm_source=VisionaryMktg&amp;utm_medium=partner&amp;utm_campaign=Rapport_Etude_Perf_Commerciale&amp;utm_content=performance_commerciale_telechargement\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-71915 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/je-telecharge-l-etude.png\" alt=\"Je t\u00e9l\u00e9charge l'\u00e9tude\" width=\"450\" height=\"75\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.sparklane-group.com\/fr\/etude-sparklane-2022?utm_source=VisionaryMktg&amp;utm_medium=partner&amp;utm_campaign=Rapport_Etude_Perf_Commerciale&amp;utm_content=performance_commerciale_telechargement\" target=\"_blank\" rel=\"noopener\">T\u00e9l\u00e9charger l&rsquo;\u00e9tude \u00ab\u00a0Succ\u00e8s dans la vente\u00a0BtoB\u00a0\u00bb<\/a><\/p>\n<h3>Webinaire de restitution<\/h3>\n<p>Le jeudi 20 octobre, Fr\u00e9d\u00e9ric PICHARD, Directeur des Op\u00e9rations de Sparklane et Yann Gourvennec, Fondateur de Visionary Marketing, ont pr\u00e9sent\u00e9 et comment\u00e9 les r\u00e9sultats de cette \u00e9tude.<\/p>\n<p>Les sujets suivants ont \u00e9t\u00e9 abord\u00e9s :<\/p>\n<ul>\n<li>Rapport des commerciaux \u00e0 la performance<\/li>\n<li>Raisons de leur succ\u00e8s<\/li>\n<li>Alignement Marketing vs. Vente<\/li>\n<li>Besoins primaires des commerciaux<\/li>\n<li>Avenir de la vente BtoB<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong><a href=\"https:\/\/app.livestorm.co\/sparklane\/les-vrais-facteurs-de-la-performance-commerciale-en-btob-presentation-des-resultats-de-letude\/live?s=f3552299-173d-4a17-a97c-56513b757879#\/chat\" target=\"_blank\" rel=\"noopener\">Voir le replay ici\u00a0<\/a><\/strong><\/p>\n<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Etude Sparklane 2022 : le succ\u00e8s dans la vente B2B\" \/><meta itemprop=\"uploadDate\" content=\"2022-10-17T08:00:20+02:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT4M22S\" \/><meta itemprop=\"description\" content=\"Visionary Marketing a lanc\u00e9 en juillet dernier pour le compte de son client Sparklane, une \u00e9tude sur la vente BtoB en partenariat avec Dream Catcher Sales, Kestio, Modjo, Ringover et Sellsy. Les r\u00e9sultats sont d\u00e9sormais disponibles, et un webinaire d...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2022-10-17-annonce-Sparklane-mixdown.mp3\" \/><meta itemprop=\"contentSize\" content=\"2.2\" \/><div class=\"powerpress_player\" id=\"powerpress_player_4857\"><audio class=\"wp-audio-shortcode\" id=\"audio-71883-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2022-10-17-annonce-Sparklane-mixdown.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2022-10-17-annonce-Sparklane-mixdown.mp3\">https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2022-10-17-annonce-Sparklane-mixdown.mp3<\/a><\/audio><\/div><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2022-10-17-annonce-Sparklane-mixdown.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/visionarymarketing.com\/fr\/\/?powerpress_pinw=71883-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2022-10-17-annonce-Sparklane-mixdown.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"2022-10-17-annonce-Sparklane-mixdown.mp3\">Download<\/a> (Duration: 4:22 &#8212; 2.2MB)<\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/visionarymarketing-les-interviews\/id731295319?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fvisionarymarketing.com%2F%3Fp%3D71883\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/open.spotify.com\/show\/52VnZ1mhVSnDs4tQOx7Vuc\" class=\"powerpress_link_subscribe powerpress_link_subscribe_spotify\" target=\"_blank\" title=\"Subscribe on Spotify\" rel=\"nofollow\">Spotify<\/a> | <a href=\"https:\/\/subscribeonandroid.com\/visionarymarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_android\" target=\"_blank\" title=\"Subscribe on Android\" rel=\"nofollow\">Android<\/a> | <a href=\"https:\/\/visionarymarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Visionary Marketing a lanc\u00e9 en juillet dernier pour le compte de son client Sparklane, une \u00e9tude sur la vente BtoB en partenariat avec Dream Catcher Sales, Kestio, Modjo, Ringover et Sellsy. Les r\u00e9sultats sont d\u00e9sormais disponibles, et un webinaire de restitution a \u00e9t\u00e9 organis\u00e9 le 20 octobre \u00e0 15h.\u00a0 BtoB : enqu\u00eate sur les vrais &hellip;<\/p>\n","protected":false},"author":41,"featured_media":71891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4062,4057],"tags":[],"class_list":["post-71883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-vente"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etude Sparklane 2022 : le succ\u00e8s dans la vente B2B<\/title>\n<meta name=\"description\" content=\"Visionary Marketing a lanc\u00e9 en juillet dernier pour le compte de son client Sparklane, une \u00e9tude sur la vente BtoB en partenariat avec Dream Catcher Sales, Kestio, Modjo, Ringover et Sellsy\" 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