{"id":7074,"date":"2012-10-11T08:49:13","date_gmt":"2012-10-11T08:49:13","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=7074"},"modified":"2021-03-14T21:57:42","modified_gmt":"2021-03-14T20:57:42","slug":"nous-sommes-a-laube-dune-revolution-industrielle-dominique-delport-domdelport-hubforum","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/10\/11\/nous-sommes-a-laube-dune-revolution-industrielle-dominique-delport-domdelport-hubforum\/","title":{"rendered":"Nous sommes \u00e0 l’aube d’une r\u00e9volution industrielle"},"content":{"rendered":"

C’est une v\u00e9ritable r\u00e9volution industrielle nous a expliqu\u00e9 Dominique Delport. La proph\u00e9tie de McLuhan<\/a> s\u2019est r\u00e9v\u00e9l\u00e9e a dit Dominique Delport car Facebook a d\u00e9pass\u00e9 le milliard d\u2019utilisateurs; m\u00eame si Havas a fait une \u00e9tude sur les d\u00e9connect\u00e9s<\/span>, les potentialit\u00e9s sont \u00e9normes. Nous sommes dans un monde nouveau qui profite de ces innovations technologiques. On a vu aussi la vente des smartphones d\u00e9passer les ventes des ordinateurs.<\/em><\/p>\n

\u00ab\u00a0Nous sommes \u00e0 l’aube d’une r\u00e9volution industrielle\u00a0\u00bb – Dominique Delport<\/h2>\n
\""Nous<\/a>
\u00ab\u00a0Nous sommes \u00e0 l’aube d’une r\u00e9volution industrielle\u00a0\u00bb – Dominique Delport<\/figcaption><\/figure>\n

Quand on parle de mobiles, a rappel\u00e9 Dominque dans son introduction, il y a 3 r\u00e9alit\u00e9s \u00e0 noter:<\/p>\n

    \n
  • le \u2018fremium\u2019 repr\u00e9sente les 2\/3 de la valeur cr\u00e9\u00e9e sur le mobile<\/li>\n
  • le jeu : on n\u2019a pas fini de parler de gamification<\/li>\n
  • enfin, c\u2019est Apple qui a trust\u00e9 les revenus sur le mobile malgr\u00e9 la disparition de Steve Jobs qui a eu lieu lors de la version 2011 du Hubforum. On peut imaginer qu\u2019Apple prendra sa d\u00eeme sur beaucoup de transactions en ligne a-t-il dit<\/li>\n<\/ul>\n

    Voici les tendances d\u00e9gag\u00e9es par Dominique Delport dans sa courte mais percutante pr\u00e9sentation au Hubforum 2012<\/strong><\/p>\n

      \n
    1. pub online<\/strong> : elle continue de cro\u00eetre mais plus de fa\u00e7on insolente. Ceci \u00e9tant, avec 30 milliards de dollars la croissance est encore forte aux US, m\u00eame si les volumes ne repr\u00e9sentent pas plus de 35% du total de la publicit\u00e9.<\/li>\n
    2. \u201cLa t\u00e9l\u00e9vision est toujours le m\u00e9dia roi<\/strong>\u201d a-t-il pr\u00e9cis\u00e9. Mais cela ne va pas forc\u00e9ment durer a ajout\u00e9 Dominique Delport. Le<\/li>\n
    3. le mobile<\/strong> : \u201cpour l\u2019instant, la publicit\u00e9 sur mobile est un flop\u201d malgr\u00e9 les annonces r\u00e9p\u00e9titives a dit Dominique Delport<\/li>\n
    4. 8\/10 des applications sur iPad les plus populaires sont des appplications de Presse<\/li>\n
    5. La tablette<\/strong> est l\u2019avenir de la Presse <\/strong>: le temps pass\u00e9 \u00e0 lire la Presse, augmente de 75% (au lit ou devant la t\u00e9l\u00e9) lorsqu\u2019on est possesseur de tablette. Chaque tablette permet aussi aux journaux d\u2019\u00e9largir leurs audiences.\u00a0 Sur ces nouveaux supports, il \u201cfaut \u00eatre cr\u00e9atif et il faut commencer \u00e0 \u00e9crire les nouvelles lignes de communication de demain et les agences doivent anticiper ces nouveaut\u00e9s\u201d a annonc\u00e9 Dominique Delport.<\/li>\n
    6. opposer la tv connect\u00e9e regard\u00e9e par des consommateurs aux consommateurs connect\u00e9s qui regardent la TV<\/strong>, \u201cla r\u00e9alit\u00e9 c\u2019est que les consommateurs sont connect\u00e9s, pas les t\u00e9l\u00e9viseurs\u201d a pr\u00e9cis\u00e9 \u00e0 juste titre Dominique<\/li>\n
    7. comprendre le temps r\u00e9el <\/strong>: que ce soit dans la communication ou le CRM, nous allons de plus en plus \u00eatre dirig\u00e9s par le temps r\u00e9el et l\u2019ensemble des relations avec les consommateurs vont b\u00e9n\u00e9ficier de cette vitesse de communication et d\u2019un feedback imm\u00e9diat selon le patron d\u2019Havas Digital.\u00a0 D\u2019ici 2015, la pr\u00e9diction est qu\u20191\/3 de la pub t\u00e9l\u00e9 sera aussi achet\u00e9e sur des places de march\u00e9 m\u00e9dia sur Internet a aussi pr\u00e9dit Dominique.<\/li>\n
    8. D\u00e9passer l\u2019effet bulle <\/strong>: malgr\u00e9 les effets de survalorisation capitalistiques, notamment de Facebook, mais nous sommes face \u00e0 une vague majeure de r\u00e9vision de la communication. En 2000\/2001 nous avons eu une \u00e9norme surchauffe, mais la survalorisation actuelle, apr\u00e8s correction, se stabilisera a dit Dominique Delport. LinkedIn par exemple a montr\u00e9 que le v\u00e9ritable changement \u00e9tait l\u00e0, et bien plus rentable que Facebook.<\/li>\n
    9. \u201cNous sommes entr\u00e9s dans une v\u00e9ritable r\u00e9volution industrielle\u201d <\/strong>a conclu l\u2019expert fran\u00e7ais du digital et nous serons bient\u00f4t capables de produire nous-m\u00eame notre \u00e9nergie ou nos objets (au travers du 3D Printing) et nous sommes \u00e0 l\u2019aube d\u2019une r\u00e9volution.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      C’est une v\u00e9ritable r\u00e9volution industrielle nous a expliqu\u00e9 Dominique Delport. La proph\u00e9tie de McLuhan s\u2019est r\u00e9v\u00e9l\u00e9e a dit Dominique Delport car Facebook a d\u00e9pass\u00e9 le milliard d\u2019utilisateurs; m\u00eame si Havas a fait une \u00e9tude sur les d\u00e9connect\u00e9s, les potentialit\u00e9s sont \u00e9normes. Nous sommes dans un monde nouveau qui profite de ces innovations technologiques. On a …<\/p>\n","protected":false},"author":2,"featured_media":7073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1613,25],"tags":[],"class_list":["post-7074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr","category-marketing-digital-marketing","category-medias-sociaux"],"yoast_head":"\nNous sommes \u00e0 l'aube d'une r\u00e9volution industrielle<\/title>\n<meta name=\"description\" content=\"La proph\u00e9tie de McLuhan s\u2019est r\u00e9v\u00e9l\u00e9e car Facebook a d\u00e9pass\u00e9 le milliard d\u2019utilisateurs; c'est une nouvelle r\u00e9volution industrielle\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2012\/10\/11\/nous-sommes-a-laube-dune-revolution-industrielle-dominique-delport-domdelport-hubforum\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nous sommes \u00e0 l'aube d'une r\u00e9volution industrielle\" \/>\n<meta property=\"og:description\" content=\"La proph\u00e9tie de McLuhan s\u2019est r\u00e9v\u00e9l\u00e9e car Facebook a d\u00e9pass\u00e9 le milliard d\u2019utilisateurs; 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