{"id":68932,"date":"2022-07-11T12:00:24","date_gmt":"2022-07-11T10:00:24","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=68932"},"modified":"2024-11-15T07:09:31","modified_gmt":"2024-11-15T06:09:31","slug":"etude-vente-btob","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2022\/07\/11\/etude-vente-btob\/","title":{"rendered":"BtoB : de quoi d\u00e9pend vraiment la vente ? Enqu\u00eate en ligne"},"content":{"rendered":"<p><i>Visionary Marketing lance pour le compte de son client Sparklane, une grande \u00e9tude sur la vente BtoB en partenariat avec <\/i><a style=\"font-style: italic;\" href=\"https:\/\/www.dreamcatcher-sales.com\" target=\"_blank\" rel=\"noopener\">Dream Catcher Sales<\/a><i>, <\/i><a style=\"font-style: italic;\" href=\"https:\/\/www.kestio.com\" target=\"_blank\" rel=\"noopener\">Kestio<\/a><i>, <\/i><a style=\"font-style: italic;\" href=\"https:\/\/www.modjo.ai\/\" target=\"_blank\" rel=\"noopener\">Modjo<\/a><i>, <\/i><a style=\"font-style: italic;\" href=\"https:\/\/www.ringover.fr\/\" target=\"_blank\" rel=\"noopener\">Ringover<\/a><i> et <\/i><a style=\"font-style: italic;\" href=\"https:\/\/go.sellsy.com\/\" target=\"_blank\" rel=\"noopener\">Sellsy<\/a><i>. \u00a0Marketeurs, vendeurs, vos avis nous int\u00e9ressent. Pour\u00a0r\u00e9pondre \u00e0 cette \u00e9tude, <strong>4 petites minutes \u00e0 peine sont n\u00e9cessaires<\/strong>. [\u00c9tude termin\u00e9e]<\/i><\/p>\n<h2>BtoB : \u00e9tude sur les v\u00e9ritables ressorts de la vente en business to business ?<\/h2>\n<figure id=\"attachment_70442\" aria-describedby=\"caption-attachment-70442\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-70442 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/jumpstory-download20220711-101618.jpg\" alt=\"\" width=\"1280\" height=\"779\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/jumpstory-download20220711-101618.jpg 1280w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/jumpstory-download20220711-101618-493x300.jpg 493w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/jumpstory-download20220711-101618-1024x623.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/jumpstory-download20220711-101618-768x467.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-70442\" class=\"wp-caption-text\">BtoB : de quoi d\u00e9pend vraiment la vente ?<\/figcaption><\/figure>\n<p>Visionary Marketing lance pour le compte de son client Sparklane (<em>transparence<\/em>), une grande \u00e9tude sur les \u00e9l\u00e9ments d\u00e9clencheurs de la vente en BtoB.<\/p>\n<p><!--more--><\/p>\n<p>Cette \u00e9tude a pour originalit\u00e9 d&rsquo;interroger en miroir des vendeurs et des marketeurs, des professionnels (et des \u00e9tudiants en marketing et en vente en formation dans un deuxi\u00e8me temps).<\/p>\n<h3>Au fond, quels sont les facteurs qui influent vraiment sur la vente BtoB\u00a0?<\/h3>\n<ul>\n<li>Le contexte \u00e9conomique ?<\/li>\n<li>Votre offre ?<\/li>\n<li>Vos outils ou m\u00e9thodes ?<\/li>\n<li>La derni\u00e8re r\u00e9org ?<\/li>\n<li>Le marketing ?<\/li>\n<li>Le temps qu&rsquo;il fait ?<\/li>\n<li>Votre humeur ?<\/li>\n<\/ul>\n<p>En collaboration avec Dream Catcher Sales, Kestio, Modjo,\u00a0Ringover et\u00a0Sellsy, Sparklane m\u00e8ne cette enqu\u00eate aupr\u00e8s des professionnels de la vente et du marketing en exercice.<\/p>\n<p>L&rsquo;\u00e9tude donnera lieu ensuite \u00e0 un eBook qui r\u00e9sumera les r\u00e9sultats. Ceux-ci seront communiqu\u00e9s \u00e0 la rentr\u00e9e de septembre 2022 et donneront lieu \u00e0 un webinaire de restitution.<\/p>\n<p><strong>4 minutes \u00e0 peine suffisent pour r\u00e9pondre \u00e0 ce questionnaire<\/strong>.<\/p>\n<figure id=\"attachment_68946\" aria-describedby=\"caption-attachment-68946\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/vismktg.info\/sparketude22\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-68946 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/visuel-etude-sparklane-2022-new-2-cadre.png\" alt=\"\u00e9tude vente BtoB\" width=\"1200\" height=\"628\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/visuel-etude-sparklane-2022-new-2-cadre.png 1200w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/visuel-etude-sparklane-2022-new-2-cadre-500x262.png 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/visuel-etude-sparklane-2022-new-2-cadre-1024x536.png 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/visuel-etude-sparklane-2022-new-2-cadre-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption id=\"caption-attachment-68946\" class=\"wp-caption-text\">Une grande \u00e9tude sur la vente BtoB r\u00e9alis\u00e9e par Visionary Marketing pour le compte de Sparklane avec de grands acteurs de la vente B2B comme Dream Catcher Sales, Kestio, Modjo, Ringover et Sellsy.<\/figcaption><\/figure>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-68950 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/repondre-au-questionnaire.png\" alt=\"\u00e9tude vente BtoB\" width=\"450\" height=\"75\" \/><\/p>\n<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"BtoB : de quoi d\u00e9pend vraiment la vente ? Enqu\u00eate en ligne\" \/><meta itemprop=\"uploadDate\" content=\"2022-07-11T12:00:24+02:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT2M34S\" \/><meta itemprop=\"description\" content=\"Visionary Marketing lance pour le compte de son client Sparklane, une grande \u00e9tude sur la vente BtoB en partenariat avec Dream Catcher Sales, Kestio, Modjo, Ringover et Sellsy. \u00a0Marketeurs, vendeurs, vos avis nous int\u00e9ressent. Pour\u00a0r\u00e9pondre \u00e0 cette \u00e9...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2022-05-17-etude-sparklane-2022-annonce.mp3\" \/><meta itemprop=\"contentSize\" content=\"3.8\" \/><div class=\"powerpress_player\" id=\"powerpress_player_3618\"><audio class=\"wp-audio-shortcode\" id=\"audio-68932-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2022-05-17-etude-sparklane-2022-annonce.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2022-05-17-etude-sparklane-2022-annonce.mp3\">https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2022-05-17-etude-sparklane-2022-annonce.mp3<\/a><\/audio><\/div><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2022-05-17-etude-sparklane-2022-annonce.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/visionarymarketing.com\/fr\/\/?powerpress_pinw=68932-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/2022-05-17-etude-sparklane-2022-annonce.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"2022-05-17-etude-sparklane-2022-annonce.mp3\">Download<\/a> (Duration: 2:34 &#8212; 3.8MB)<\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/visionarymarketing-les-interviews\/id731295319?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fvisionarymarketing.com%2F%3Fp%3D68932\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/open.spotify.com\/show\/52VnZ1mhVSnDs4tQOx7Vuc\" class=\"powerpress_link_subscribe powerpress_link_subscribe_spotify\" target=\"_blank\" title=\"Subscribe on Spotify\" rel=\"nofollow\">Spotify<\/a> | <a href=\"https:\/\/subscribeonandroid.com\/visionarymarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_android\" target=\"_blank\" title=\"Subscribe on Android\" rel=\"nofollow\">Android<\/a> | <a href=\"https:\/\/visionarymarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Visionary Marketing lance pour le compte de son client Sparklane, une grande \u00e9tude sur la vente BtoB en partenariat avec Dream Catcher Sales, Kestio, Modjo, Ringover et Sellsy. \u00a0Marketeurs, vendeurs, vos avis nous int\u00e9ressent. Pour\u00a0r\u00e9pondre \u00e0 cette \u00e9tude, 4 petites minutes \u00e0 peine sont n\u00e9cessaires. [\u00c9tude termin\u00e9e] BtoB : \u00e9tude sur les v\u00e9ritables ressorts de &hellip;<\/p>\n","protected":false},"author":41,"featured_media":70442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4057],"tags":[],"class_list":["post-68932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vente"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude vente BtoB : de quoi d\u00e9pend vraiment la vente ?<\/title>\n<meta name=\"description\" content=\"Visionary Marketing lance pour Sparklane, une grande \u00e9tude sur la vente BtoB avec Dream Catcher Sales, Kestio, Modjo, Ringover et Sellsy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2022\/07\/11\/etude-vente-btob\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude vente BtoB : de quoi d\u00e9pend vraiment la vente ?\" \/>\n<meta property=\"og:description\" content=\"Visionary Marketing lance pour Sparklane, une grande \u00e9tude sur la vente BtoB avec Dream Catcher Sales, Kestio, Modjo, Ringover et Sellsy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2022\/07\/11\/etude-vente-btob\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-11T10:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-15T06:09:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/jumpstory-download20220711-101618.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"779\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Isabelle Lefaucheur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@isalef75\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabelle Lefaucheur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2022\\\/07\\\/11\\\/etude-vente-btob\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2022\\\/07\\\/11\\\/etude-vente-btob\\\/\"},\"author\":{\"name\":\"Isabelle Lefaucheur\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/dd8adec3ca792a408ff6b4bea5fea497\"},\"headline\":\"BtoB : de quoi d\u00e9pend vraiment la vente ? 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