{"id":68728,"date":"2022-05-08T09:24:49","date_gmt":"2022-05-08T07:24:49","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=68728"},"modified":"2024-08-08T22:11:19","modified_gmt":"2024-08-08T20:11:19","slug":"inspirations-marketing-2022","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2022\/05\/08\/inspirations-marketing-2022\/","title":{"rendered":"Prenez une dose d&rsquo;inspirations marketing le 30 juin 2022"},"content":{"rendered":"<p><em>Le Marketing avait d\u00e9j\u00e0 besoin d&rsquo;inspirations <a href=\"https:\/\/visionarymarketing.com\/fr\/2021\/04\/enjeux-societaux-marketing\/\">en 2021<\/a>, et il en sera de m\u00eame en 2022. Alors que nous sortons \u00e0 pas feutr\u00e9s de la pand\u00e9mie de Covid (en croisant les doigts pour qu&rsquo;elle ne revienne pas), les d\u00e9fis pos\u00e9s aux marketeurs se succ\u00e8dent jour apr\u00e8s jour. D\u00e9fis politiques, \u00e9conomiques, de stabilit\u00e9 et \u2014 comme en 2021 mais avec encore plus d&rsquo;intensit\u00e9 \u2014 enjeux environnementaux et sociaux. Pour s&rsquo;en sortir, les marketeurs avis\u00e9s n&rsquo;ont pas le choix : il leur faut prendre une bonne dose d&rsquo;inspirations marketing et cela tombe bien, car le jeudi 30 juin 2022, Visionary Marketing sera encore partenaire de la conf\u00e9rence organis\u00e9e par Comundi \/ Strat\u00e9gies Formations.\u00a0<\/em><\/p>\n<h2>Prenez une dose d&rsquo;inspirations marketing le 30 juin 2022<\/h2>\n<figure id=\"attachment_68747\" aria-describedby=\"caption-attachment-68747\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-68747 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/inspirations-marketing-thumbnail.gif\" alt=\"inspirations marketing \" width=\"520\" height=\"340\" \/><figcaption id=\"caption-attachment-68747\" class=\"wp-caption-text\">Un peu d&rsquo;inspirations marketing pour les marketeurs d&rsquo;un monde qui bouge. <a href=\"https:\/\/www.comundi.fr\/formations\/conference-d-actualite-inspirations-marketing.html\" target=\"_blank\" rel=\"noopener\">Voici la 2e \u00e9dition de la conf\u00e9rence annuelle<\/a> organis\u00e9e par Comundi \/ Strat\u00e9gies Formations dont Visionary Marketing est partenaire<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"txt-primary\"><strong>INSPIRATIONS MARKETING 2022 : LE MONDE A CHANG\u00c9, LE MARKETING AUSSI !<br \/>\n<\/strong><\/span><\/h3>\n<p><strong>Le retour \u00e0 la normale n\u2019aura pas lieu pour les marketeurs<\/strong> ! Secou\u00e9s par la pand\u00e9mie de Covid-19 et ses effets sur les attentes et comportements des consommateurs, les professionnels du marketing ont v\u00e9cu des changements sans pr\u00e9c\u00e9dent : <a href=\"https:\/\/visionarymarketing.com\/fr\/2021\/05\/acceleration-digitale-preuve\/\"><strong>explosion du digital<\/strong><\/a>,\u00a0<a href=\"https:\/\/visionarymarketing.com\/fr\/2022\/05\/impact-du-teletravail-2022\/\"><strong>t\u00e9l\u00e9travail<\/strong><\/a>,\u00a0<a href=\"https:\/\/visionarymarketing.com\/fr\/2021\/04\/enjeux-societaux-marketing\/\"><strong>consommateurs plus conscients<\/strong><\/a>,\u00a0<strong>accroissement des <a href=\"https:\/\/visionarymarketing.com\/fr\/2020\/03\/technologie-environnement\/\">pr\u00e9occupations environnementales<\/a><\/strong>\u2026 et ceux-ci iront plut\u00f4t en s\u2019intensifiant au fil du temps.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-68722\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/1200x627-conf-inspiration-marketing-e1651990829825.jpg\" alt=\"\" width=\"850\" height=\"444\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/1200x627-conf-inspiration-marketing-e1651990829825.jpg 850w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/1200x627-conf-inspiration-marketing-e1651990829825-500x261.jpg 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/1200x627-conf-inspiration-marketing-e1651990829825-768x401.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>Pour vous aider \u00e0\u00a0<strong>relever les nouveaux d\u00e9fis<\/strong>,\u00a0<strong>comprendre le nouvel \u00e9cosyst\u00e8me<\/strong>\u00a0dans lequel vous allez \u00e9voluer \u00e0 l\u2019horizon 2023 et\u00a0<strong>mettre en place la meilleure strat\u00e9gie marketing possible<\/strong>, Comundi vous propose une journ\u00e9e de conf\u00e9rence avec le fleuron des experts marketing de France.<\/p>\n<p>RDV jeudi 30 juin 2022 pour les rencontrer !<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-68740\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/ezgif-5-684daa829f.gif\" alt=\"\" width=\"728\" height=\"90\" \/><\/p>\n<h3>Le programme d&rsquo;inspirations marketing 2021 en 2 minutes montre en main<\/h3>\n<p>Nous avons r\u00e9sum\u00e9 les temps forts de la conf\u00e9rence Inspirations Marketing 2021 en simplifiant ce programme tr\u00e8s riche qui peut \u00eatre <a href=\"http:\/\/www.comundi.fr\/formations\/conference-d-actualite-inspirations-marketing.html\" target=\"_blank\" rel=\"noopener\">retrouv\u00e9 int\u00e9gralement en ligne<\/a> sur le site de Comundi<\/p>\n<p><a href=\"https:\/\/www.comundi.fr\/formations\/conference-d-actualite-inspirations-marketing.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-68743 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/inspiration-marketing-bouton-2022.gif\" alt=\"inspirations marketing\" width=\"450\" height=\"75\" \/><\/a><\/p>\n<h3>Programme de l&rsquo;\u00e9v\u00e9nement<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<p data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><em><strong>Conf\u00e9rence d&rsquo;actualit\u00e9 pr\u00e9sid\u00e9e par :Christophe LACHNITT, Fondateur et CEO, Croisens &amp; Fondateur et Editeur, Superception<\/strong><\/em><\/p>\n<p>8H30 : PETIT D\u00c9JEUNER<\/p>\n<p>9h00 &#8211; 9h30 Allocution d\u2019ouverture : Le marketing \u00e0 l\u2019aube d\u2019une nouvelle r\u00e9volution ?<\/p>\n<p>9h30 &#8211; 10h30 Table ronde : Prospectives et tendances qui auront un impact sur vos programmes marketing \u00e0 l\u2019horizon 2023<\/p>\n<p>Avec Olivier BEAUNAY, Anthropologue et prospectiviste, Eric BRIONES, Planneur strat\u00e9gique, Darkplanning, Directeur G\u00e9n\u00e9ral, Journal du Luxe, Co-fondateur, Paris School of Luxury, Auteur Luxe &amp; R\u00e9silience (Prix Turgot 2021 du meilleur livre collectif), Pierre GOMY, Directeur Marketing, Europe Centrale et M\u00e9ridionale, Kantar Insights<\/p>\n<p>10h30 &#8211; 11h00 Quelles innovations technologiques auront un impact sur votre strat\u00e9gie marketing &amp; commerciale \u00e0 l\u2019horizon 2023 ? Constituer votre propre Stack Marketing\u2026<\/p>\n<p>Par St\u00e9phane TRUPHEME, Fondateur et CEO, Captain Marketing<\/p>\n<p>11H00-11H30 PAUSE NETWORKING<\/p>\n<p>OPTIMISER VOS STRATEGIES MARKETING ACTUELLES<\/p>\n<p>11h30 &#8211; 12h15 Comment adapter vos strat\u00e9gies de contenus aux \u00e9volutions des consommateurs ?<\/p>\n<p>Karine COTTIN, Chief Marketing Officer, Marketing &amp; Consumer Experience department Director, Pierre Fabre<\/p>\n<ul>\n<li>Les propos de Karine Cottin seront illustr\u00e9s par leurs contenus multimarques : <a href=\"https:\/\/www.instagram.com\/accounts\/login\/?next=https%3A%2F%2Fwww.instagram.com%2Flab_for_care%2F&amp;is_from_rle\" target=\"_blank\" rel=\"noopener\" rev=\"en_rl_none\">@lab_for_care<\/a> sur Instagram ou la campagne <a href=\"https:\/\/www.pierre-fabre.com\/fr\/nos-engagements\/conscious-care\" target=\"_blank\" rel=\"noopener\" rev=\"en_rl_none\">\u201cConscious Care\u201d<\/a> ainsi que par des exemples issus de leurs marques (Eau Thermale Av\u00e8ne, Ducray, A-Derma, Klorane, Ren\u00e9 Furterer, Elgydium, Arthrodont\u2026)<\/li>\n<\/ul>\n<p>12H15 &#8211; 12h45 Engager votre communaut\u00e9 pour devenir une love brand\u2026et tisser des liens affectifs forts avec vos clients<\/p>\n<p>Par Pierre Alain HOUARD, Directeur Marketing, Xiaomi France<\/li>\n<li>12H45 \u2013 14H00 D\u00c9JEUNER NETWORKING<\/li>\n<li><\/li>\n<li>14h00 \u2013 14h30 Comment (re)modeler votre marque pour lui donner du sens et attirer\/fid\u00e9liser vos clients ?<\/li>\n<li><\/li>\n<li>St\u00e9phane BRUNERIE, Fondateur, Sens de l\u2019Alimentation &amp; R\u00e9dacteur en chef, Blog StripFood &amp; Ex-Directeur Marketing, St Michel Biscuits (St Michel, Bonne Maman)14h30 \u2013 15h00 Marketing durable : oser la transparence pour retrouver la confiance de vos clientsDavid GARBOUS,\u00a0Fondateur et CEO, Transformation Positive et Ex-Directeur Marketing, Fleury Michon &amp; Lesieur15h00 \u2013 15h30 Quand l\u2019achat est anxiog\u00e8ne, quel est le r\u00f4le du marketing : s\u00e9duire, convaincre ou rassurer ?\n<p>Jean-Jacques TOULGOAT, Directeur Marketing National,\u00a0Vinci Immobilier<\/p>\n<p>15H30- 16H00 PAUSE NETWORKING<\/p>\n<p>16h00 \u2013 16h30 Comment imaginer des produits et d\u00e9velopper des marques qui r\u00e9pondent aux enjeux de demain ?<\/p>\n<p>Noel CAMBESSEDES, Pr\u00e9sident et Fondateur, Comptoirs<\/p>\n<p>16h30 \u2013 17h30 Quelles opportunit\u00e9s marketing explorer pour votre marque ?<\/p>\n<p>Avec S\u00e9bastien IMBERT, Chief Marketing Officer, Microsoft France et Alban PELTIER, CEO, AntVoice<\/p>\n<p>17h30 \u2013 18h00 \u2013 Conclusion par Christophe LACHNITT<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.comundi.fr\/formations\/conference-d-actualite-inspirations-marketing.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-68743 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/inspiration-marketing-bouton-2022.gif\" alt=\"inspirations marketing\" width=\"450\" height=\"75\" \/><\/a><\/p>\n<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/brochure-inspirations-marketing.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-68741 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/screenshot-2022-05-08-at-085655-e1651993095879.jpg\" alt=\"inspirations marketing \" width=\"657\" height=\"897\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/screenshot-2022-05-08-at-085655-e1651993095879.jpg 657w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/screenshot-2022-05-08-at-085655-e1651993095879-220x300.jpg 220w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/><\/a><\/p>\n<p>T\u00e9l\u00e9charger la <a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/brochure-inspirations-marketing.pdf\" target=\"_blank\" rel=\"noopener\">Brochure Inspirations Marketing<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Marketing avait d\u00e9j\u00e0 besoin d&rsquo;inspirations en 2021, et il en sera de m\u00eame en 2022. Alors que nous sortons \u00e0 pas feutr\u00e9s de la pand\u00e9mie de Covid (en croisant les doigts pour qu&rsquo;elle ne revienne pas), les d\u00e9fis pos\u00e9s aux marketeurs se succ\u00e8dent jour apr\u00e8s jour. D\u00e9fis politiques, \u00e9conomiques, de stabilit\u00e9 et \u2014 comme &hellip;<\/p>\n","protected":false},"author":2,"featured_media":68747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-68728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inspirations marketing 2022 : la conf\u00e9rence incontournable de Comundi<\/title>\n<meta name=\"description\" content=\"Le Marketing avait d\u00e9j\u00e0 besoin d&#039;inspirations en 2021, et de m\u00eame en 2022. Apr\u00e8s le COVID les d\u00e9fis s&#039;amoncellent une conf\u00e9rence s&#039;impose\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2022\/05\/08\/inspirations-marketing-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inspirations marketing 2022 : la conf\u00e9rence incontournable de Comundi\" \/>\n<meta property=\"og:description\" content=\"Le Marketing avait d\u00e9j\u00e0 besoin d&#039;inspirations en 2021, et de m\u00eame en 2022. Apr\u00e8s le COVID les d\u00e9fis s&#039;amoncellent une conf\u00e9rence s&#039;impose\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2022\/05\/08\/inspirations-marketing-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-08T07:24:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-08T20:11:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/05\/inspirations-marketing-thumbnail.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2022\\\/05\\\/08\\\/inspirations-marketing-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2022\\\/05\\\/08\\\/inspirations-marketing-2022\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Prenez une dose d&rsquo;inspirations marketing le 30 juin 2022\",\"datePublished\":\"2022-05-08T07:24:49+00:00\",\"dateModified\":\"2024-08-08T20:11:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2022\\\/05\\\/08\\\/inspirations-marketing-2022\\\/\"},\"wordCount\":767,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2022\\\/05\\\/08\\\/inspirations-marketing-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/inspirations-marketing-thumbnail.gif\",\"articleSection\":[\"Marketing &amp; Innovation\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2022\\\/05\\\/08\\\/inspirations-marketing-2022\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2022\\\/05\\\/08\\\/inspirations-marketing-2022\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2022\\\/05\\\/08\\\/inspirations-marketing-2022\\\/\",\"name\":\"Inspirations marketing 2022 : la conf\u00e9rence incontournable de Comundi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2022\\\/05\\\/08\\\/inspirations-marketing-2022\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2022\\\/05\\\/08\\\/inspirations-marketing-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/inspirations-marketing-thumbnail.gif\",\"datePublished\":\"2022-05-08T07:24:49+00:00\",\"dateModified\":\"2024-08-08T20:11:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"Le Marketing avait d\u00e9j\u00e0 besoin d'inspirations en 2021, et de m\u00eame en 2022. 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