{"id":6867,"date":"2012-10-30T00:00:20","date_gmt":"2012-10-29T23:00:20","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=6867"},"modified":"2021-09-26T19:29:14","modified_gmt":"2021-09-26T17:29:14","slug":"rp-blogueurs-5-raisons-qui-font-que-le-medef-est-hors-categorie","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/10\/30\/rp-blogueurs-5-raisons-qui-font-que-le-medef-est-hors-categorie\/","title":{"rendered":"RP blogueurs : 5 raisons qui font que le MEDEF est hors cat\u00e9gorie"},"content":{"rendered":"

Les familiers de Visionary Marketing<\/a>\u00a0savent mon go\u00fbt pour les RP blogueurs et notamment les exp\u00e9riences immersives comme celle que j\u2019ai organis\u00e9e dans la Silicon Valley<\/a>\u00a0(le blogger bus tour<\/a>)\u00a0du 17 au 22 Septembre sous ma casquette de Directeur Internet chez Orange<\/a>. Ceci \u00e9tant, j’estime que le MEDEF<\/a>, d\u00e9j\u00e0 mis en avant au travers de mon ouvrage les m\u00e9dias sociaux expliqu\u00e9s \u00e0 mon boss<\/a>\u00a0(co-\u00e9crit avec Herv\u00e9 Kabla<\/a>)\u00a0est v\u00e9ritablement hors cat\u00e9gorie. Voici 5 raisons qui me poussent \u00e0 l’affirmer :<\/em><\/p>\n

RP blogueurs : 5 raisons qui font que le MEDEF est hors cat\u00e9gorie<\/h2>\n
\"RP
RP blogueurs : 5 raisons qui font que le MEDEF est hors cat\u00e9gorie<\/figcaption><\/figure>\n

1. les blogueurs se battent pour en \u00eatre\u00a0<\/strong><\/p>\n

Les invitations \u00e0 l’\u00e9v\u00e9nement se font dans les derniers jours pr\u00e9c\u00e9dant la grand messe de la fin d’\u00e9t\u00e9 … pas vraiment la meilleure date me direz-vous, certains ne sont m\u00eame pas rentr\u00e9s de cong\u00e9s; et pourtant la salle des blogueurs est pleine de monde, c’est un signe qui ne trompe pas !<\/p>\n

2. le networking y est exceptionnel<\/strong><\/p>\n

Le networking (\u00ab r\u00e9seautage \u00bb au Qu\u00e9bec) ce n’est pas nouveau ni original. Mais il y a Networking et Networking ! Aux universit\u00e9s du Medef, c’est le caviar du blogging et de l’influence qu’on y retrouve, et c’est normal, tout vient du point pr\u00e9c\u00e9dent\u2026 Et ils font cela depuis de nombreuses ann\u00e9es maintenant.<\/p>\n

3. Le contenu est imbattable<\/strong><\/p>\n

Les conf\u00e9rences, c’est comme le r\u00e9seautage. Il y a diff\u00e9rents niveaux. O\u00f9 pensez-vous rencontrer Lech Walesa ou Michel Rocard, Jean-Pierre Raffarin etc. etc. Il y en a tellement que c’est impossible de citer toutes les vedettes internationales qui s’y pressent. Et les conf\u00e9rences plus techniques sont-elles aussi passionnantes, comme cet exemple sur le Crowdsourcing que j’ai relat\u00e9 cette ann\u00e9e<\/a>.<\/p>\n

4. on peut rencontrer la patronne<\/strong><\/p>\n

Cela a \u00e9t\u00e9 le cas en 2011, Laurence Parisot est venue nous voir et discuter avec nous ; en toute simplicit\u00e9, j’ai beaucoup appr\u00e9ci\u00e9.<\/p>\n

5. les blogueurs ne sont pas trait\u00e9s comme des sous-journalistes et vice versa<\/strong><\/p>\n

T\u00e9moin ce panneau photographi\u00e9 le 6 septembre 2012 (ci-dessus) ; une salle d\u00e9di\u00e9e aux blogueurs c’est fort ! Et nous nous sommes pas trait\u00e9s comme des sous-repr\u00e9sentants de la gente m\u00e9diatique, c’est cela qui est agr\u00e9able. Nicolas Stoop<\/a>, qui a repris le flambeau laiss\u00e9 il y a peu par Fr\u00e9d\u00e9ric Chevalier<\/span> g\u00e8re cela de main de ma\u00eetre.<\/p>\n

En r\u00e9sum\u00e9, un bien bel \u00e9v\u00e9nement, qu’il faut avoir fr\u00e9quent\u00e9 au moins une fois, et une le\u00e7on qu’il faut retenir si vous voulez faire au-moins aussi bien !<\/p>\n","protected":false},"excerpt":{"rendered":"

Les familiers de Visionary Marketing\u00a0savent mon go\u00fbt pour les RP blogueurs et notamment les exp\u00e9riences immersives comme celle que j\u2019ai organis\u00e9e dans la Silicon Valley\u00a0(le blogger bus tour)\u00a0du 17 au 22 Septembre sous ma casquette de Directeur Internet chez Orange. Ceci \u00e9tant, j’estime que le MEDEF, d\u00e9j\u00e0 mis en avant au travers de mon ouvrage …<\/p>\n","protected":false},"author":2,"featured_media":54832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2852,25],"tags":[],"class_list":["post-6867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-medias-sociaux"],"yoast_head":"\nRP blogueurs : 5 raisons qui font que le MEDEF est hors cat\u00e9gorie<\/title>\n<meta name=\"description\" content=\"Les familiers de Visionary Marketing\u00a0savent mon go\u00fbt pour les RP blogueurs et notamment les exp\u00e9riences immersives comme le blogger bus tour\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/6867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=6867"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/6867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/54832"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=6867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=6867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=6867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}