{"id":68519,"date":"2022-05-02T11:59:34","date_gmt":"2022-05-02T09:59:34","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=68519"},"modified":"2022-05-02T12:13:22","modified_gmt":"2022-05-02T10:13:22","slug":"efficacite-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2022\/05\/02\/efficacite-reseaux-sociaux\/","title":{"rendered":"Am\u00e9liorer l’efficacit\u00e9 de ses actions sur les r\u00e9seaux sociaux"},"content":{"rendered":"

Comment am\u00e9liorer l’efficacit\u00e9 de ses actions sur les r\u00e9seaux sociaux ? J’ai propos\u00e9 quelques points tr\u00e8s succincts \u00e0 l’int\u00e9rieur d’un ouvrage tr\u00e8s fouill\u00e9 publi\u00e9 r\u00e9cemment chez Vuibert. Il est l’oeuvre de nos confr\u00e8res David Fayon et Christine Ballagu\u00e9 :\u00a0Pro en r\u00e9seaux sociaux<\/a>. Organis\u00e9 en 13 chapitres conclus chacun par 13 plans d\u2019action, ce livre propose pour chacun de ces derniers, 3 \u00e0 6 outils.\u00a0<\/em><\/p>\n

Am\u00e9liorer l’efficacit\u00e9 de ses actions sur les m\u00e9dias sociaux<\/h2>\n
\"Am\u00e9liorer
Am\u00e9liorer l’efficacit\u00e9 de ses actions sur les r\u00e9seaux sociaux<\/figcaption><\/figure>\n

Voici les 5 r\u00e8gles principales que je d\u00e9taille dans ce livre pour am\u00e9liorer l’efficacit\u00e9 de ses actions sur les m\u00e9dias sociaux :<\/p>\n

    \n
  1. Partir d\u2019un objectif qui ram\u00e8ne aux finalit\u00e9s m\u00e9tiers<\/strong> ou exp\u00e9rimenter avec pragmatisme en se posant sans cesse la question du rapport au m\u00e9tier. Certains clients regardent les rapports de leurs agences et demandent \u00e0 quoi sert un \u00ab\u00a0like\u00a0\u00bb. Demandez-vous plut\u00f4t\u00a0: \u00ab\u00a0comment utiliser ces outils au b\u00e9n\u00e9fice d\u2019une communaut\u00e9\u00a0?\u00a0\u00bb ;<\/li>\n
  2. \u00c9viter le vocabulaire militaire (campagne, cible\u2026)<\/strong> qui trahit une approche agressive du marketing incompatible avec une approche collaborative ;<\/li>\n
  3. Secteur et ADN de marque<\/a> d\u00e9terminent les plateformes possibles<\/strong> et les codes qui r\u00e9gissent les actions possibles. Les plus aguerris sont cependant capables de casser les codes ;<\/li>\n
  4. Pour les secteurs de niche, les bons m\u00e9dias sociaux ne sont pas forc\u00e9ment ceux que l’on croit. Pour Fluksaqua<\/a>*, nous avons f\u00e9d\u00e9r\u00e9 une communaut\u00e9 de 20 000 \u00e9lectrom\u00e9caniciens qui n\u2019\u00e9taient sur aucune des plateformes, en b\u00e2tissant un forum d\u2019entraide au service de cette communaut\u00e9 ;<\/li>\n
  5. Les m\u00e9dias sociaux n\u2019appartiennent pas aux marques, elles y sont accept\u00e9es \u00e0 condition de respecter codes et utilisateurs.<\/li>\n<\/ol>\n

    Ces r\u00e8gles ne sont pas exhaustives, et bien s\u00fbr chaque entreprise est un cas particulier. Il faudra donc adapter ces r\u00e8gles \u00e0 votre cas d’usage.<\/p>\n

    \"efficacit\u00e9
    D\u2019autres r\u00e8gles sont pr\u00e9sent\u00e9es sur cette\u00a0playlist<\/a>, qui contient les \u00e9l\u00e9ments principaux du cours sur le marketing du bouche \u00e0 oreille, le content marketing et les m\u00e9dias sociaux que j’ai mis en place \u00e0 PSB Paris School of Business.<\/figcaption><\/figure>\n

    Voici maintenant la pr\u00e9sentation du livre par son \u00e9diteur :<\/p>\n

    \n

    \"Am\u00e9liorer<\/a>Pro en r\u00e9seaux sociaux : 50 outils et 13 plans d’action pour ma\u00eetriser les fondamentaux de la communication via les m\u00e9dias sociaux<\/strong>\u00a0d\u00e9taille 13 objectifs :<\/p>\n

      \n
    1. D\u00e9finir sa strat\u00e9gie et ses objectifs<\/li>\n
    2. Comprendre le fonctionnement des r\u00e9seaux sociaux<\/li>\n
    3. Cr\u00e9er ses comptes sur les r\u00e9seaux sociaux<\/li>\n
    4. Diffuser une communication sur les r\u00e9seaux sociaux<\/li>\n
    5. Cr\u00e9er une campagne publicitaire sur les r\u00e9seaux sociaux<\/li>\n
    6. Mesurer l\u2019efficacit\u00e9 des actions sur les r\u00e9seaux sociaux<\/li>\n
    7. Cr\u00e9er, d\u00e9velopper et animer une communaut\u00e9<\/li>\n
    8. Faire de la veille et se former avec les r\u00e9seaux sociaux<\/li>\n
    9. G\u00e9rer une crise de communication sur les r\u00e9seaux sociaux<\/li>\n
    10. Recruter avec les r\u00e9seaux sociaux<\/li>\n
    11. Conna\u00eetre les sp\u00e9cificit\u00e9s sectorielles sur les r\u00e9seaux sociaux<\/li>\n
    12. Impliquer ses collaborateurs dans l\u2019usage des r\u00e9seaux sociaux<\/li>\n
    13. Utiliser les r\u00e9seaux sociaux de mani\u00e8re responsable<\/li>\n<\/ol>\n

      Pour commander le livre, c’est ici\u00a0<\/a><\/strong><\/p>\n

      * \u00c0 noter que le forum Fluksaqua a h\u00e9las ferm\u00e9 ses portes il y a quelques semaines, apr\u00e8s 7 ans de bons et loyaux services et avoir attir\u00e9 des dizaines de milliers de professionnels de l’assainissement de l’eau dans ses discussions. Fluksaqua.com a \u00e9t\u00e9 rachet\u00e9e par Birdz<\/a>. Ce fait n’\u00e9tait connu de nous \u00e0 l’heure de la r\u00e9daction de notre texte.\u00a0<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

      Comment am\u00e9liorer l’efficacit\u00e9 de ses actions sur les r\u00e9seaux sociaux ? J’ai propos\u00e9 quelques points tr\u00e8s succincts \u00e0 l’int\u00e9rieur d’un ouvrage tr\u00e8s fouill\u00e9 publi\u00e9 r\u00e9cemment chez Vuibert. Il est l’oeuvre de nos confr\u00e8res David Fayon et Christine Ballagu\u00e9 :\u00a0Pro en r\u00e9seaux sociaux. Organis\u00e9 en 13 chapitres conclus chacun par 13 plans d\u2019action, ce livre propose …<\/p>\n","protected":false},"author":2,"featured_media":68540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-68519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nEfficacit\u00e9 r\u00e9seaux sociaux : comment am\u00e9liorer l'efficacit\u00e9 de ses actions ?<\/title>\n<meta name=\"description\" content=\"Efficacit\u00e9 de ses actions sur les r\u00e9seaux sociaux\u00a0: 5 r\u00e8gles pour l'am\u00e9liorer dans Pro en r\u00e9seaux sociaux avec D. Fayon & C. 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