{"id":6772,"date":"2012-08-10T08:52:24","date_gmt":"2012-08-10T06:52:24","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=6772"},"modified":"2022-12-26T21:13:21","modified_gmt":"2022-12-26T20:13:21","slug":"vendre-medias-sociaux","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/","title":{"rendered":"Les r\u00e9seaux sociaux font-ils vendre ? Le REX de Heinz"},"content":{"rendered":"

Vendre sur les r\u00e9seaux sociaux ? Est-ce possible ? Par ces temps de crise<\/a>, les chefs de produit et autres professionnels du marketing doivent \u00eatre en mesure de d\u00e9montrer le R.O.I des r\u00e9seaux sociaux. Dans cette optique, de nombreuses questions se posent : Comment transformer un fan en consommateur actif ? Les r\u00e9seaux sociaux incarnent-ils les r\u00e9seaux de distribution de demain ? Le social shopping est-il l\u2019avenir de Facebook ?<\/p>\n

Les r\u00e9seaux sociaux font-ils vendre ? Le REX de Heinz<\/h2>\n

\"\"<\/p>\n

Dans un article de E-consultancy<\/a>, la marque Heinz partage son retour d\u2019exp\u00e9rience car en mati\u00e8re de r\u00e9seaux sociaux, rien de tel qu\u2019exp\u00e9rimenter avant de parler \u2026<\/p>\n

La c\u00e9l\u00e8bre marque de Ketchup a en effet vendu via Facebook dans les configurations suivantes\u00a0:<\/p>\n

    \n
  1. Lancement d\u2019un Ketchup au vinaigre balsamique<\/a><\/li>\n
  2. Personnalisation de conserves au nom de son choix (\u00e0 offrir \u00e0 un ami par exemple) pour promouvoir la Tomato Soup \u2018Get Well\u2019<\/a><\/li>\n<\/ol>\n

    Si l\u2019engouement pour ces op\u00e9rations \u00e9tait au rendez-vous, des critiques ont n\u00e9anmoins \u00e9t\u00e9 \u00e9mises\u00a0sur le process d\u2019achat\u00a0:<\/p>\n

      \n
    • La confirmation de commande n\u2019\u00e9tait pas adress\u00e9e directement sur l\u2019email personnel du consommateur<\/li>\n
    • Facebook n\u2019inspire pas la confiance quand \u00e0 la s\u00e9curisation des donn\u00e9es bancaires lors d\u2019un achat\u00a0: pour pallier \u00e0 ce frein, la marque a ainsi eu recours \u00e0 Paypal lors de la seconde op\u00e9ration<\/li>\n<\/ul>\n

      Une marque ne peut donc pas avoir recours \u00e0 un r\u00e9seau social \u2013 en l\u2019occurrence Facebook \u2013 comme r\u00e9seau de distribution sans tenir compte de toute la e-logistique qui va avec, au risque de nuire \u00e0 son image\u00a0:<\/p>\n

        \n
      • S\u00e9curisation des donn\u00e9es<\/li>\n
      • Email de confirmation de commande voire m\u00eame suivi de l\u2019\u00e9tat de la livraison en temps r\u00e9el<\/li>\n
      • Interface des donn\u00e9es\u00a0: stock, bdd consommateurs<\/li>\n<\/ul>\n

        Vous l\u2019aurez-compris, Facebook n\u2019est pas un r\u00e9seau de distribution comme un autre. S\u2019il permet de gagner en visibilit\u00e9, l\u2019utiliser en permanence comme canal de vente n\u2019est pas une solution. Deux crit\u00e8res sont donc \u00e0 int\u00e9grer \u00e0 votre strat\u00e9gie\u00a0:<\/p>\n

          \n
        • L\u2019innovation\u00a0: la mise en avant du produit vendu doit se justifier par une r\u00e9elle valeur ajout\u00e9e<\/li>\n
        • La limitation dans le temps ou Edition limit\u00e9e\u00a0: \u00a0le caract\u00e8re \u2018\u00e9ph\u00e9m\u00e8re\u2019 \u2013\u00e0 la mani\u00e8re des \u2018deals\u2019 de\u2019 Ventes priv\u00e9es\u2019 et autres Groupon permet au consommateur de se sentir privil\u00e9gi\u00e9 \u2026<\/li>\n<\/ul>\n

          Afin de prolonger la discussion et ouvrir la discussion\u00a0:<\/p>\n

            \n
          • P&G a pris le parti d\u2019ajouter un \u2018Shop Bouton\u2019 sur les pages facebook de ses produits<\/span><\/li>\n
          • Tesco relie quand \u00e0 lui son programme de fid\u00e9lit\u00e9 \u00e0 Facebook avec une application portant le nom de \u2018Share and Earn\u2019<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

            Vendre sur les r\u00e9seaux sociaux ? Est-ce possible ? Par ces temps de crise, les chefs de produit et autres professionnels du marketing doivent \u00eatre en mesure de d\u00e9montrer le R.O.I des r\u00e9seaux sociaux. Dans cette optique, de nombreuses questions se posent : Comment transformer un fan en consommateur actif ? Les r\u00e9seaux sociaux incarnent-ils …<\/p>\n","protected":false},"author":6,"featured_media":35356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-6772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nLes r\u00e9seaux sociaux font-ils vendre ? Le REX de Heinz<\/title>\n<meta name=\"description\" content=\"Vendre sur les r\u00e9seaux sociaux ? Est-ce possible ? Par ces temps de crise, les chefs de produit doivent d\u00e9montrer le R.O.I du social media\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les r\u00e9seaux sociaux font-ils vendre ? Le REX de Heinz\" \/>\n<meta property=\"og:description\" content=\"Vendre sur les r\u00e9seaux sociaux ? Est-ce possible ? Par ces temps de crise, les chefs de produit doivent d\u00e9montrer le R.O.I du social media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-10T06:52:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-26T20:13:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/12\/solution-selling-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christelle Alexandre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christelle Alexandre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/08\\\/10\\\/vendre-medias-sociaux\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/08\\\/10\\\/vendre-medias-sociaux\\\/\"},\"author\":{\"name\":\"Christelle Alexandre\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/6d2acc2722d97481dede38bae192d425\"},\"headline\":\"Les r\u00e9seaux sociaux font-ils vendre ? Le REX de Heinz\",\"datePublished\":\"2012-08-10T06:52:24+00:00\",\"dateModified\":\"2022-12-26T20:13:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/08\\\/10\\\/vendre-medias-sociaux\\\/\"},\"wordCount\":455,\"commentCount\":9,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/08\\\/10\\\/vendre-medias-sociaux\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/solution-selling-1.png\",\"articleSection\":[\"m\u00e9dias \\\/ r\u00e9seaux sociaux\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/08\\\/10\\\/vendre-medias-sociaux\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/08\\\/10\\\/vendre-medias-sociaux\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/08\\\/10\\\/vendre-medias-sociaux\\\/\",\"name\":\"Les r\u00e9seaux sociaux font-ils vendre ? Le REX de Heinz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/08\\\/10\\\/vendre-medias-sociaux\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/08\\\/10\\\/vendre-medias-sociaux\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/solution-selling-1.png\",\"datePublished\":\"2012-08-10T06:52:24+00:00\",\"dateModified\":\"2022-12-26T20:13:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/6d2acc2722d97481dede38bae192d425\"},\"description\":\"Vendre sur les r\u00e9seaux sociaux ? Est-ce possible ? Par ces temps de crise, les chefs de produit doivent d\u00e9montrer le R.O.I du social media\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/08\\\/10\\\/vendre-medias-sociaux\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/08\\\/10\\\/vendre-medias-sociaux\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/08\\\/10\\\/vendre-medias-sociaux\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/solution-selling-1.png\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/solution-selling-1.png\",\"width\":520,\"height\":340},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/08\\\/10\\\/vendre-medias-sociaux\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les r\u00e9seaux sociaux font-ils vendre ? Le REX de Heinz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d'infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/6d2acc2722d97481dede38bae192d425\",\"name\":\"Christelle Alexandre\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm\",\"caption\":\"Christelle Alexandre\"},\"description\":\"Christelle is a contributor to the Visionary Marketing website \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014 Christelle Alexandre est contributrice occasionnelle au site d'informations Visionary Marketing\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/christelle2\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les r\u00e9seaux sociaux font-ils vendre ? Le REX de Heinz","description":"Vendre sur les r\u00e9seaux sociaux ? Est-ce possible ? Par ces temps de crise, les chefs de produit doivent d\u00e9montrer le R.O.I du social media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/","og_locale":"fr_FR","og_type":"article","og_title":"Les r\u00e9seaux sociaux font-ils vendre ? Le REX de Heinz","og_description":"Vendre sur les r\u00e9seaux sociaux ? Est-ce possible ? Par ces temps de crise, les chefs de produit doivent d\u00e9montrer le R.O.I du social media","og_url":"https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_published_time":"2012-08-10T06:52:24+00:00","article_modified_time":"2022-12-26T20:13:21+00:00","og_image":[{"width":520,"height":340,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/12\/solution-selling-1.png","type":"image\/png"}],"author":"Christelle Alexandre","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Christelle Alexandre","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/"},"author":{"name":"Christelle Alexandre","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/6d2acc2722d97481dede38bae192d425"},"headline":"Les r\u00e9seaux sociaux font-ils vendre ? Le REX de Heinz","datePublished":"2012-08-10T06:52:24+00:00","dateModified":"2022-12-26T20:13:21+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/"},"wordCount":455,"commentCount":9,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/12\/solution-selling-1.png","articleSection":["m\u00e9dias \/ r\u00e9seaux sociaux"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/","url":"https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/","name":"Les r\u00e9seaux sociaux font-ils vendre ? Le REX de Heinz","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/12\/solution-selling-1.png","datePublished":"2012-08-10T06:52:24+00:00","dateModified":"2022-12-26T20:13:21+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/6d2acc2722d97481dede38bae192d425"},"description":"Vendre sur les r\u00e9seaux sociaux ? Est-ce possible ? Par ces temps de crise, les chefs de produit doivent d\u00e9montrer le R.O.I du social media","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/12\/solution-selling-1.png","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/12\/solution-selling-1.png","width":520,"height":340},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2012\/08\/10\/vendre-medias-sociaux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Les r\u00e9seaux sociaux font-ils vendre ? Le REX de Heinz"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d'infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/6d2acc2722d97481dede38bae192d425","name":"Christelle Alexandre","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm","url":"https:\/\/secure.gravatar.com\/avatar\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm","caption":"Christelle Alexandre"},"description":"Christelle is a contributor to the Visionary Marketing website \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014 Christelle Alexandre est contributrice occasionnelle au site d'informations Visionary Marketing","url":"https:\/\/visionarymarketing.com\/fr\/author\/christelle2\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/6772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=6772"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/6772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/35356"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=6772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=6772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=6772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}