{"id":674,"date":"2008-07-29T15:03:57","date_gmt":"2008-07-29T13:03:57","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=674"},"modified":"2021-03-05T19:48:45","modified_gmt":"2021-03-05T18:48:45","slug":"marketing-communautaire-3","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2008\/07\/29\/marketing-communautaire-3\/","title":{"rendered":"Marketing communautaire : pour l’innovation et plus, si affinit\u00e9"},"content":{"rendered":"

L’innovation r\u00e9side dans l’espace communautaire baptis\u00e9 ‘iMust’. Cet espace est aliment\u00e9 quotidiennement par des bonnes adresses ou astuces, des conseils mode ainsi que de nouvelles applications iPhone \u00e0 d\u00e9couvrir.<\/p>\n

Egalement, comme toute communaut\u00e9 se doit d’\u00eatre ‘interactive’ et ‘participative’, les iPhoners peuvent proposer leurs bons plans et poster des commentaires.<\/p>\n

Marketing communautaire : pour l’innovation et plus, si affinit\u00e9<\/h2>\n
\"Marketing
Marketing communautaire : pour l’innovation et plus, si affinit\u00e9<\/figcaption><\/figure>\n

Ce service communautaire a \u00e9t\u00e9 con\u00e7u par SBW et r\u00e9pond \u00e0 une probl\u00e9matique essentielle : le contenu ou comment g\u00e9n\u00e9rer du trafic quotidien et qualifi\u00e9 vers un site communautaire et mobile … A l’heure o\u00f9 les r\u00e9seaux sociaux se multiplient et se montrent ‘chronophages’ ou ont du mal \u00e0 ‘f\u00e9d\u00e9rer’ leurs membres sur la dur\u00e9e apr\u00e8s l’engouement du d\u00e9but, ici, iPhone et l’Or\u00e9al jouent la carte de l’affinit\u00e9 afin de contourner l’\u00e9cueil de l’intrusion et de la saturation.<\/p>\n

Aujourd’hui, l’enjeu d’une innovation ne r\u00e9side pas uniquement dans la technologie mais dans la valeur ajout\u00e9e des services et produits offerts au consommateur : l’affinit\u00e9 prime sur la prouesse technologique afin que le consommateur adopte les usages et fonctionnalit\u00e9s de la dite innovation en toute simplicit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’innovation r\u00e9side dans l’espace communautaire baptis\u00e9 ‘iMust’. Cet espace est aliment\u00e9 quotidiennement par des bonnes adresses ou astuces, des conseils mode ainsi que de nouvelles applications iPhone \u00e0 d\u00e9couvrir. Egalement, comme toute communaut\u00e9 se doit d’\u00eatre ‘interactive’ et ‘participative’, les iPhoners peuvent proposer leurs bons plans et poster des commentaires. Marketing communautaire : pour l’innovation …<\/p>\n","protected":false},"author":6,"featured_media":34065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"\nMarketing communautaire : pour l'innovation et plus, si affinit\u00e9<\/title>\n<meta name=\"description\" content=\"L'innovation r\u00e9side dans l'espace communautaire baptis\u00e9 'iMust'. 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