{"id":6665,"date":"2012-07-16T00:00:38","date_gmt":"2012-07-15T22:00:38","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=6665"},"modified":"2021-03-13T10:09:08","modified_gmt":"2021-03-13T09:09:08","slug":"marketing-science","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/","title":{"rendered":"Le marketing est-il une science ou m\u00eame une discipline s\u00e9rieuse ?"},"content":{"rendered":"

Vu comme il est malmen\u00e9 par certains, on pourrait douter que le marketing soit une science. Et m\u00eame une simple discipline s\u00e9rieuse. Pourtant, il est possible d’apporter une r\u00e9ponse rationnelle \u00e0 cela, et c’est ce que j’ai tent\u00e9 de documenter dans un fascicule qui rassemble ma vision du marketing des TIC.<\/p>\n

Le marketing est-il une science ou m\u00eame une discipline s\u00e9rieuse ?<\/h2>\n
\"Le
Une tentative de jouer les chiens de garde du marketing en le remettant \u00e0 sa place, sinon de science de discipline s\u00e9rieuse ?<\/figcaption><\/figure>\n

<\/p>\n

N’\u00e9tant pas scientifique, mon exp\u00e9rience est volontairement biais\u00e9e et orient\u00e9e terrain. \u00c9tant en outre incomp\u00e9tent en math\u00e9matiques, je m’attendais \u00e0 avoir des probl\u00e8mes au long de ma carri\u00e8re. Il n’en fut rien. Ma\u00eetrisant la moyenne pond\u00e9r\u00e9e et les \u00e9carts types, je me suis aper\u00e7u que ce maigre savoir d\u00e9passait celui de la quasi-totalit\u00e9 de mes contemporains (tous pays confondus).<\/p>\n

\u2026 Jusqu’\u00e0 me faire traiter de \u00ab foutu m\u00e9thodologue \u00bb un jour. J\u2019en ai d\u00e9duit que \u2013 sauf exception \u2013 personne n’est int\u00e9ress\u00e9 \u00e0 comprendre le dessous des cartes\u2026 Ce qui continue de me choquer personnellement et intellectuellement ; il n’y a rien de scientifique dans cette indignation, la curiosit\u00e9 et le d\u00e9sir de comprendre n’est pas l\u2019apanage des seuls scientifiques.<\/p>\n

Le marketing des TIC est pourtant une discipline \u00ab s\u00e9rieuse \u00bb (j\u2019ai r\u00e9alis\u00e9 un document \u00e0 la demande de Michel Volle en 2004<\/a> pour l’expliquer (voir ci-dessous) ; mais s\u00e9rieux ne veut pas dire scientifique :<\/p>\n

https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/07\/marketingdesntic2004-finalfinal.pdf<\/p>\n

Les nouveaux grigris des marketeurs<\/h3>\n

Quant \u00e0 Technologie<\/a> et \u201cbig data\u201d \u2013 les \u201cbuzzwords\u201d du moment, brandis \u00e0 chaque instant par les marketeurs comme des grigris \u2013 ce ne sont pas des sciences mais des outils. Dans le cas du \u201cbig data\u201d, il s’agit d’un rhabillage s\u00e9mantique d’un croisement entre l’antique datamining et le business intelligence en temps r\u00e9el. Je ne vois pas ce qu’il y a de \u00ab scientifique \u00bb l\u00e0-dedans ; ni o\u00f9 est la nouveaut\u00e9 non plus.<\/p>\n

En conclusion, le marketing essaie de se parer des atouts de la science, mais les praticiens feraient mieux d\u2019apprendre \u00e0 aiguiser leur sens critique et le s\u00e9rieux de leurs m\u00e9thodologies ; ceci vaut \u00e9galement pour le point soulev\u00e9 dans une des parties pr\u00e9c\u00e9dentes, sur les biais de questionnement induits dans les \u00e9tudes de march\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

suite de mes r\u00e9ponses sur l\u2019avenir du marketing, avec la deuxi\u00e8me question. On pourra rassembler ces articles en tapant http:\/\/bit.ly\/edlmktg2012<\/p>\n

question num\u00e9ro trois : marketing & sciences ?<\/p>\n

N’\u00e9tant pas scientifique, mon exp\u00e9rience est volontairement biais\u00e9e et orient\u00e9e terrain.<\/p>\n

\u00c9tant incomp\u00e9tent math\u00e9matiques, je m’attendais \u00e0 avoir des probl\u00e8mes au long de ma carri\u00e8re. Il en fut rien. Ma\u00eetrisant la moyenne pond\u00e9r\u00e9e et les \u00e9carts types, je me suis aper\u00e7u que ce maigre savoir d\u00e9passait celui de la quasi-totalit\u00e9 de mes contemporains (tous pays confondus).<\/p>\n","protected":false},"author":2,"featured_media":60558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-6665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"\nMarketing science ou simple discipline s\u00e9rieuse ? Ou non !<\/title>\n<meta name=\"description\" content=\"Vu comme il est malmen\u00e9 par certains, on pourrait douter que le marketing soit une science. Et m\u00eame une simple discipline s\u00e9rieuse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing science ou simple discipline s\u00e9rieuse ? Ou non !\" \/>\n<meta property=\"og:description\" content=\"Vu comme il est malmen\u00e9 par certains, on pourrait douter que le marketing soit une science. Et m\u00eame une simple discipline s\u00e9rieuse.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-15T22:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-13T09:09:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/12\/jumpstory-download20201221-074839.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/07\\\/16\\\/marketing-science\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/07\\\/16\\\/marketing-science\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Le marketing est-il une science ou m\u00eame une discipline s\u00e9rieuse ?\",\"datePublished\":\"2012-07-15T22:00:38+00:00\",\"dateModified\":\"2021-03-13T09:09:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/07\\\/16\\\/marketing-science\\\/\"},\"wordCount\":426,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/07\\\/16\\\/marketing-science\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/jumpstory-download20201221-074839.jpg\",\"articleSection\":[\"Marketing & Innovation\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/07\\\/16\\\/marketing-science\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/07\\\/16\\\/marketing-science\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/07\\\/16\\\/marketing-science\\\/\",\"name\":\"Marketing science ou simple discipline s\u00e9rieuse ? Ou non !\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/07\\\/16\\\/marketing-science\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/07\\\/16\\\/marketing-science\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/jumpstory-download20201221-074839.jpg\",\"datePublished\":\"2012-07-15T22:00:38+00:00\",\"dateModified\":\"2021-03-13T09:09:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"Vu comme il est malmen\u00e9 par certains, on pourrait douter que le marketing soit une science. Et m\u00eame une simple discipline s\u00e9rieuse.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/07\\\/16\\\/marketing-science\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/07\\\/16\\\/marketing-science\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/07\\\/16\\\/marketing-science\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/jumpstory-download20201221-074839.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/jumpstory-download20201221-074839.jpg\",\"width\":520,\"height\":340,\"caption\":\"Zero Trust et Digital Workplace\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/07\\\/16\\\/marketing-science\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le marketing est-il une science ou m\u00eame une discipline s\u00e9rieuse ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d'infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\",\"name\":\"Yann Gourvennec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"caption\":\"Yann Gourvennec\"},\"description\":\"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.\",\"sameAs\":[\"https:\\\/\\\/visionarymarketing.com\",\"http:\\\/\\\/facebook.com\\\/ygourven\",\"http:\\\/\\\/linkedin.com\\\/in\\\/ygourven\",\"https:\\\/\\\/x.com\\\/ygourven\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/visionarymarketingagency\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/yann-gourvennec\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing science ou simple discipline s\u00e9rieuse ? Ou non !","description":"Vu comme il est malmen\u00e9 par certains, on pourrait douter que le marketing soit une science. Et m\u00eame une simple discipline s\u00e9rieuse.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/","og_locale":"fr_FR","og_type":"article","og_title":"Marketing science ou simple discipline s\u00e9rieuse ? Ou non !","og_description":"Vu comme il est malmen\u00e9 par certains, on pourrait douter que le marketing soit une science. Et m\u00eame une simple discipline s\u00e9rieuse.","og_url":"https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_author":"http:\/\/facebook.com\/ygourven","article_published_time":"2012-07-15T22:00:38+00:00","article_modified_time":"2021-03-13T09:09:08+00:00","og_image":[{"width":520,"height":340,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/12\/jumpstory-download20201221-074839.jpg","type":"image\/jpeg"}],"author":"Yann Gourvennec","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Yann Gourvennec","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/"},"author":{"name":"Yann Gourvennec","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"headline":"Le marketing est-il une science ou m\u00eame une discipline s\u00e9rieuse ?","datePublished":"2012-07-15T22:00:38+00:00","dateModified":"2021-03-13T09:09:08+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/"},"wordCount":426,"commentCount":0,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/12\/jumpstory-download20201221-074839.jpg","articleSection":["Marketing & Innovation"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/","url":"https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/","name":"Marketing science ou simple discipline s\u00e9rieuse ? Ou non !","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/12\/jumpstory-download20201221-074839.jpg","datePublished":"2012-07-15T22:00:38+00:00","dateModified":"2021-03-13T09:09:08+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"description":"Vu comme il est malmen\u00e9 par certains, on pourrait douter que le marketing soit une science. Et m\u00eame une simple discipline s\u00e9rieuse.","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/12\/jumpstory-download20201221-074839.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/12\/jumpstory-download20201221-074839.jpg","width":520,"height":340,"caption":"Zero Trust et Digital Workplace"},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2012\/07\/16\/marketing-science\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Le marketing est-il une science ou m\u00eame une discipline s\u00e9rieuse ?"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d'infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e","name":"Yann Gourvennec","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/6665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=6665"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/6665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/60558"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=6665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=6665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=6665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}