{"id":6513,"date":"2012-06-28T00:00:51","date_gmt":"2012-06-28T00:00:51","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=6513"},"modified":"2020-03-11T06:29:36","modified_gmt":"2020-03-11T05:29:36","slug":"google-en-retard-mais-optimiste-sans-donner-de-chiffres","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/06\/28\/google-en-retard-mais-optimiste-sans-donner-de-chiffres\/","title":{"rendered":"Google+ : en retard mais optimiste \u2026 sans donner de chiffres"},"content":{"rendered":"

O\u00f9 en est Google+ un an apr\u00e8s son lancement en fanfare en 2011 ? Brad<\/span><\/em>ley Horowitz, VP product management chez Google a donn\u00e9 quelques pistes de r\u00e9ponses le 19 juin \u00e0 Le Web 12 \u00e0 Londres [cet article fut \u00e9crit en Anglais \u00e0 l\u2019origine pour le blog <\/span><\/em>live.orange blog<\/span><\/span>]<\/span><\/em><\/p>\n

\u201cGoogle search\u00a0\u00bb a une m\u00e9moire \u00e0 tr\u00e8s court terme et Google+<\/a> a \u00e9t\u00e9 con\u00e7u pour changer cela. Google+ nous aide \u00e0 mieux comprendre nos utilisateurs [NDLR: dans le respect des directives europ\u00e9ennes et fran\u00e7aises, souhaitons-le] <\/em>et leur offrir un meilleur service\u201d a annonc\u00e9 Brad Horowitz en introduction de sa pr\u00e9sentation \u00e0 Le Web, alors qu\u2019il \u00e9tait interview\u00e9 par Lo\u00efc Le Meur. Pour preuve de la volont\u00e9 de Google de mettre \u00e0 niveau l\u2019interface utilisateur de son r\u00e9seau social, Horowitz ajouta que Google Local<\/a>\u00a0<\/em>avait \u00e9t\u00e9\u00a0 int\u00e9gr\u00e9 \u00e0 Google+ il y a quelques semaines. \u201cLe principe de base est que Google am\u00e9liore ses services actuels en leur ajoutant la puissance du partage\u201d.<\/p>\n

\u201cnous reconnaissons avoir \u00e9t\u00e9 en retard sur le reste du march\u00e9\u201d<\/strong><\/p>\n

Alors qu\u2019il \u00e9tait press\u00e9 de questions par Lo\u00efc Le Meur, il ajouta: \u201cnous reconnaissons avoir \u00e9t\u00e9 en retard par rapport au reste du march\u00e9 mais ceci nous donne la possibilit\u00e9 de faire les choses diff\u00e9remment des autres et de permettre aux utilisateurs de discuter entre eux autrement avec d\u2019autres utilisateurs [NDLR: que ceux des autres plateformes]\u201d.<\/p>\n

\"Google+\"<\/a><\/p>\n

[Google\u2019s Bradley Horowitz live sur la sc\u00e8ne de Le Web 12 \u00e0 Londres]<\/em><\/p>\n

tout miser sur les \u2018hangouts\u2019<\/strong><\/p>\n

\u201cNotre strat\u00e9gie n\u2019est pas que les gens s\u2019envoient des messages pour se souhaiter \u2018joyeux anniversaire\u2019\u201d a-t-il ajout\u00e9. Ce que nous apportons en plus ce sont les \u00ab\u00a0\u2019hangouts<\/a>\u2019.\u00a0 \u201cTous les types d\u2019utilisateurs, depuis les musiciens jusqu\u2019aux politiciens utilisent les \u2018hangouts\u2019\u201d nous a dit Horowitz. \u201cCeci est un \u00e9l\u00e9ment diff\u00e9renciant et nous ne faisons que commencer\u201d.<\/p>\n

Une d\u00e9monstration tr\u00e8s parlante de cette sp\u00e9cificit\u00e9 de Google+ fut ensuite r\u00e9alis\u00e9e avec des participants du monde entier (Canada, USA, UK et France) et les utilisateurs distants ont pu poser leurs questions \u00e0 Horowitz sur la sc\u00e8ne. A quand un Le Web enti\u00e8rement virtuel sur \u2018hangout\u2019 ?<\/p>\n

En fait, le \u2018hangout\u2019, ce n\u2019est pas fondamentalement diff\u00e9rent de la bonne vieille web conf\u00e9rence qui existe depuis plus de 10 ans. Mais le fait que ce service soit li\u00e9 \u00e0 une plateforme de web social permet de ‘\u201dchanger la donne pour les utilisateurs afin d\u2019interagir un peu de la m\u00eame mani\u00e8re que sur Youtube\u201d a pr\u00e9cis\u00e9 Horowitz.<\/p>\n

\"hangoutpresentation\"<\/a><\/p>\n

[demo live d\u2019un Google+ hangout \u00e0 Le Web 12 \u00e0 Londres]<\/em><\/p>\n

des chiffres?<\/strong><\/p>\n

\u201c170 millions d\u2019utilisateurs ont mis \u00e0 jour leurs profils. Ceci nous am\u00e8ne \u00e0 200 millions d\u2019utilisateurs au total en \u00e0 peine 11 mois ; c\u2019est un v\u00e9ritable d\u00e9fi et nous allons bient\u00f4t annoncer de nouveaux chiffres qui vont montrer que tout va bien\u201d a ajout\u00e9 Horowitz la semaine derni\u00e8re. \u201cLe meilleur est devant de nous\u201d. Exemple des nouveaut\u00e9s introduites : le client mobile qui fut lanc\u00e9 sur IOS et Android, \u201cplus graphique et plus fun\u201d. Ceci aurait amen\u00e9 \u00e0 une importante augmentation de l\u2019usage selon Horowitz, mais aucun chiffre pr\u00e9cis n\u2019a \u00e9t\u00e9 donn\u00e9 malgr\u00e9 l\u2019insistance de Lo\u00efc Le Meur. De m\u00eame, le nombre d\u2019utilisateurs actifs<\/em> a \u00e9t\u00e9 remarquablement cach\u00e9 par le haut responsable de Google.<\/p>\n

avancer avec prudence \u2026<\/strong><\/p>\n

\u201cNous avons essay\u00e9 de faire la synth\u00e8se d\u2019une d\u00e9cennie de r\u00e9seaux sociaux en 11 mois ! et maintenant je suis heureux de pouvoir annoncer un nouveau partenariat avec \u201cFlipboard\u201d ; le service sera ouvert aux utilisateurs d\u00e8s que nous l\u2019aurons jug\u00e9 stable et d\u00e9buggu\u00e9. Mais \u201cnous reconnaissons avancer avec prudence\u201d a ajout\u00e9 Horowitz.<\/p>\n

Sonia Carter de Kraft Foods a expliqu\u00e9 ensuite comment elle utilise Google+<\/a> :\u00a0 \u201cLe chocolat est un des sujets phares\u201d a \u2013t-elle expliqu\u00e9, \u201cmais aussi les sponsorings de la marque car nous nous sommes rendus compte que \u201cles gens en parlaient d\u00e9j\u00e0 entre eux\u201d. Bonin Bough, qui est le monsieur publicit\u00e9 de Kraft foods a ensuite expliqu\u00e9 que l\u2019introduction des m\u00e9dias sociaux n\u2019\u00e9tait \u201cpas une question de changement de budgets mais de changement de mentalit\u00e9\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

O\u00f9 en est Google+ un an apr\u00e8s son lancement en fanfare en 2011 ? Bradley Horowitz, VP product management chez Google a donn\u00e9 quelques pistes de r\u00e9ponses le 19 juin \u00e0 Le Web 12 \u00e0 Londres [cet article fut \u00e9crit en Anglais \u00e0 l\u2019origine pour le blog live.orange blog]<\/p>\n","protected":false},"author":2,"featured_media":6510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-6513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nGoogle+ : en retard mais optimiste \u2026 sans donner de chiffres<\/title>\n<meta name=\"description\" content=\"O\u00f9 en est Google+ un an apr\u00e8s son lancement en fanfare en 2011 ? 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