{"id":6446,"date":"2012-06-05T09:30:00","date_gmt":"2012-06-05T07:30:00","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=6446"},"modified":"2021-03-14T20:02:34","modified_gmt":"2021-03-14T19:02:34","slug":"fans-aiment-marques","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/06\/05\/fans-aiment-marques\/","title":{"rendered":"Facebook : les (vrais) fans aiment certaines marques"},"content":{"rendered":"<p align=\"left\"><span style=\"color: #0000ff;\"><em>Les fans aiment les marques, enfin certaines plus que d&rsquo;autres. Je parle souvent des marques aim\u00e9es, une segmentation issue d\u2019un <span class=\"removed_link\" title=\"https:\/\/visionarymarketing.com\/2010\/07\/26\/la-start-up-du-mois-synthesio-decrit-les-quatre-types-de-marque-sur-le-web%C2%A012\/\"><span style=\"color: #0000ff;\">travail sur les marques et Internet r\u00e9alis\u00e9 il y a quelque temps avec <a href=\"https:\/\/visionarymarketing.com\/fr\/2010\/07\/matrice-synthesio\/\">Synthesio<\/a>, et qui est toujours d\u2019actualit\u00e9<\/span><\/span>. Souvent, ces marques aim\u00e9es ne prennent pas la parole, <a href=\"https:\/\/twitter.com\/#!\/apple\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">voire sont r\u00e9ticentes \u00e0 toute intervention<\/span><\/a>, allant jusqu\u2019\u00e0 d\u00e9velopper le culte du secret (ce qui d\u00e9clenche <a href=\"https:\/\/www.facebook.com\/iphonevijf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">les rumeurs les plus folles de la part des fans qui, pour une fois, portent vraiment bien leur nom<\/span><\/a>).<\/em><\/span><\/p>\n<h2 align=\"left\">Facebook : les (vrais) fans aiment certaines marques<\/h2>\n<figure id=\"attachment_59579\" aria-describedby=\"caption-attachment-59579\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-59579 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/06\/facebook-bearing-cross.jpg\" alt=\"Facebook : les (vrais) fans aiment certaines marques\" width=\"519\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/06\/facebook-bearing-cross.jpg 519w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/06\/facebook-bearing-cross-458x300.jpg 458w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><figcaption id=\"caption-attachment-59579\" class=\"wp-caption-text\">Facebook : les (vrais) fans aiment certaines marques<\/figcaption><\/figure>\n<p><!--more--><\/p>\n<p align=\"left\"><span style=\"color: #0000ff;\"><span style=\"color: #000000;\">Il arrive m\u00eame que les fans aillent au-del\u00e0 et n&rsquo;<a href=\"https:\/\/www.facebook.com\/The.I.Love.Audi.Page?sk=wall\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #000000;\">h\u00e9sitent \u00e0 d\u00e9tourner le logo<\/span><\/a>\u00a0en question\u00a0(<a href=\"https:\/\/www.facebook.com\/The.I.Love.Audi.Page\/info\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #000000;\">le mail de l&rsquo;administrateur confirme une page non officielle<\/span><\/a>). La marque n&rsquo;intervient pas. <\/span><\/span><\/p>\n<p align=\"left\"><span style=\"color: #0000ff;\"><span style=\"color: #000000;\">Au cas &#8211; improbable &#8211; o\u00f9 ce serait elle-m\u00eame qui organiserait son d\u00e9tournement (cette communaut\u00e9 est promue via la publicit\u00e9 Facebook, c&rsquo;est comme cela que j&rsquo;y suis arriv\u00e9), il y a de quoi h\u00e9risser le poil \u00e0 bon nombre d\u2019Ayatollahs du \u201cbranding\u201d \u2026 \u00a0mais aussi de combler les amoureux de la marque. <\/span><\/span><\/p>\n<p align=\"left\"><span style=\"color: #0000ff;\"><span style=\"color: #000000;\">Et si l\u2019on veut \u00e0 nouveau se convaincre que ce n\u2019est plus de l\u2019amour mais de la rage, il suffit d\u2019aller voir <span class=\"removed_link\" title=\"http:\/\/ilaindex.com\/account\"><span style=\"color: #000000;\">les classements d\u2019engagement o\u00f9 une bataille BMW\/Audi<\/span><\/span> semble faire rage entre marques allemandes. <\/span><\/span><\/p>\n<p align=\"left\"><span style=\"color: #0000ff;\"><span style=\"color: #000000;\">En tout cas, le taux d&rsquo;engagement est maximum et le filtrage des photos va bon train. Inutile de poster une photo qui sort de leur charte \u00e9ditoriale !<\/span><\/span><\/p>\n<p align=\"left\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/06\/audi.jpg\"><img decoding=\"async\" class=\"aligncenter\" style=\"background-image: none; padding-left: 0; padding-right: 0; display: inline; padding-top: 0; border: 0;\" title=\"audi\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/06\/audi_thumb.jpg\" alt=\"audi fans facebook\" width=\"1028\" height=\"609\" border=\"0\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je parle souvent des marques aim\u00e9es, une segmentation issue d\u2019un travail sur les marques et Internet r\u00e9alis\u00e9 il y a quelque temps avec Synthesio, et qui est toujours d\u2019actualit\u00e9. Souvent, ces marques aim\u00e9es ne prennent pas la parole, voire sont r\u00e9ticentes \u00e0 toute intervention, allant jusqu\u2019\u00e0 d\u00e9velopper le culte du secret (ce qui d\u00e9clenche les rumeurs les plus folles de la part des fans qui, pour une fois, portent vraiment bien leur nom). Mais il arrive aussi que des marques aim\u00e9es aillent au-del\u00e0 et fournissent de la mati\u00e8re \u00e0 leurs afficionados.<\/p>\n","protected":false},"author":2,"featured_media":59579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-6446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook : les (vrais) fans aiment certaines marques<\/title>\n<meta name=\"description\" content=\"Les fans aiment les marques, enfin certaines plus que d&#039;autres. 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