{"id":6378,"date":"2012-05-31T09:33:44","date_gmt":"2012-05-31T09:33:44","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=6378"},"modified":"2021-03-14T20:55:12","modified_gmt":"2021-03-14T19:55:12","slug":"facebook-startup-ideale-ou-la-fin-la-silicon-valley","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/05\/31\/facebook-startup-ideale-ou-la-fin-la-silicon-valley\/","title":{"rendered":"Facebook : startup id\u00e9ale ou fin de la Silicon Valley ?"},"content":{"rendered":"

Facebook est-elle la startup id\u00e9ale ou le d\u00e9but de la fin de la Silicon Valley. En relisant l’article sur le blog de Media Aces sur le th\u00e8me de \u00ab ce que Facebook a chang\u00e9 dans la vie des entreprises \u00bb Je me suis aper\u00e7u qu’il fallait gratter un peu et nuancer, car c’est une question \u00e9minemment complexe qui va bien au-del\u00e0 de la simple stigmatisation d\u2019une bulle. Tentative d’\u00e9clairage\u2026<\/em><\/p>\n

Facebook : startup id\u00e9ale ou fin de la Silicon Valley ?<\/h2>\n
\"Facebook
Facebook : startup id\u00e9ale ou fin de la Silicon Valley ?<\/figcaption><\/figure>\n

<\/p>\n

le Web 2.0 est mort vive le Web !<\/strong><\/p>\n

D’une part, la mise en bourse de le 18 mai 2012, a signal\u00e9 \u2013 c\u2019est ind\u00e9niable – la mort de ce que l’on appelait encore quelquefois le \u00ab Web 2.0 \u00bb du vocable invent\u00e9 par Tim O’Reilly en 2004, dans un texte fondateur, et qui devait signifier l’av\u00e8nement d’une nouvelle p\u00e9riode du Web, vite renomm\u00e9e \u00ab social media \u00bb en 2009.<\/p>\n

\"FacebookEn dehors des commentaires moraux, laudateurs ou indign\u00e9s, devant la fr\u00e9n\u00e9sie boursi\u00e8re autour de Facebook, d’ailleurs lourdement et rapidement sanctionn\u00e9e (encore -10 % hier, voir le sch\u00e9ma ci-dessus pris dans Yahoo Finance) on ne peut qu’\u00eatre d’accord avec cette superbe \u00e9tude de Faber Novell<\/a> qui explique pourquoi Facebook doit sa r\u00e9ussite \u00e0 sa vision, sa qualit\u00e9 d’ex\u00e9cution sa ma\u00eetrise technologique, mais aussi et c’est moins \u00e9vident reconna\u00eetre pour les traditionnalistes du Management, \u00e0 l’excellence de sa gouvernance.<\/p>\n

https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/05\/facebook-theperfectstartupby-fabernovel-120529101300-phpapp02-1.pdf<\/p>\n

une nouvelle \u00e8re : celle de la professionnalisation et de la publicit\u00e9<\/strong><\/p>\n

Car quoi qu’on dise de la mise en bourse de Facebook, une nouvelle \u00e8re est n\u00e9e de la mort de ce Web 2.0, et la c\u00e9sure que nous sommes en train de vivre n’est ni plus ni moins que la r\u00e9p\u00e9tition de celle que nous avons connue au d\u00e9but des ann\u00e9es 2000, apr\u00e8s la bulle, lors de laquelle le Web s’est \u00e9norm\u00e9ment professionnalis\u00e9, et le commerce \u00e9lectronique devenu un pilier incontournable du business. De la m\u00eame fa\u00e7on, les m\u00e9dias sociaux sont en train de tourner la page, celle de l’amateurisme, celle du \u00ab tout gratuit \u00bb, et nous sommes en train de rentrer dans cette affaire o\u00f9 le terme de \u00ab m\u00e9dia \u00bb n’a jamais \u00e9t\u00e9 aussi justifi\u00e9. Ce n’est pas comme on a pu h\u00e2tivement l’\u00e9crire (reconnaissons notre erreur<\/a>) la fin des m\u00e9dias sociaux, mais au contraire la naissance des m\u00e9dias sociaux professionnels. Jeremiah Owyang a d\u2019ailleurs signal\u00e9 dans sa pr\u00e9sentation la plus r\u00e9cente \u2013 en d\u00e9tournant le Cluetrain Manifesto – que pour \u00eatre vu maintenant il va falloir payer<\/a> ; c’est donc l’entr\u00e9e dans une \u00e8re plus publicitaire, plus professionnelle aussi, o\u00f9 les enjeux de marque seront de plus en plus importants. Le Web 2.0 a cru tuer la publicit\u00e9; chassez le naturel …<\/p>\n

Et ceci, que la mise en bourse de Facebook soit une r\u00e9ussite ou un \u00e9chec\u2026<\/p>\n

\u00e0 moins que cela ait tu\u00e9 l\u2019innovation \u2026 ?<\/strong><\/p>\n

Mais d’autres comme le v\u00e9t\u00e9ran de la Silicon Valley Steve Blank<\/span> (voir ci-dessous) s’\u00e9l\u00e8vent pour indiquer un autre changement d’\u00e8re : celui d’une vall\u00e9e essentiellement tourn\u00e9e vers l’investissement industriel, \u00e0 long terme et qui devient aussi la charni\u00e8re d’un changement au profit de l’investissement \u00e0 court terme. Quoi que\u2026 Facebook a \u00e9t\u00e9 cr\u00e9\u00e9 en 2004, et m\u00eame si sa r\u00e9ussite est remarquablement rapide, cela fait quand m\u00eame 8 ans, et ils ont eu le temps de faire leurs preuves et de construire le plus grand r\u00e9seau humain du monde \u2026 Et si c\u2019\u00e9tait Fabernovel qui avait raison, et que le monde de l\u2019innovation avait chang\u00e9 pour toujours ?<\/p>\n

\"Sans-titre4.jpg\"<\/p>\n","protected":false},"excerpt":{"rendered":"

En relisant l’article sur le blog de Media Aces sur le th\u00e8me de \u00ab ce que Facebook a chang\u00e9 dans la vie des entreprises \u00bb Je me suis aper\u00e7u qu’il fallait gratter un peu et nuancer, car c’est une question \u00e9minemment complexe qui va bien au-del\u00e0 de la simple stigmatisation d\u2019une bulle. Tentative d’\u00e9clairage<\/p>\n","protected":false},"author":2,"featured_media":9311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-6378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nFacebook : startup id\u00e9ale ou fin de la Silicon Valley ?<\/title>\n<meta name=\"description\" content=\"Facebook est-elle la startup id\u00e9ale ou le d\u00e9but de la fin de la Silicon Valley. 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En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/6378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=6378"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/6378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/9311"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=6378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=6378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=6378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}