{"id":6338,"date":"2012-05-10T08:30:16","date_gmt":"2012-05-10T08:30:16","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=6338"},"modified":"2023-10-31T06:58:52","modified_gmt":"2023-10-31T05:58:52","slug":"slideshare-le-youtube-des-prsentations","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/05\/10\/slideshare-le-youtube-des-prsentations\/","title":{"rendered":"Slideshare : le Youtube des pr\u00e9sentations ?"},"content":{"rendered":"

Slideshare est-il devenu le YouTube des pr\u00e9sentations ?\u00a0C\u2019est le billet collectif de l\u2019association Media Aces<\/a> dont je suis le co-fondateur et Pr\u00e9sident et qui, sous l\u2019impulsion de Fadhila Brahimi<\/a> au sein du bureau de l\u2019association, a lanc\u00e9 une nouvelle initiative de billet collectif o\u00f9 un ph\u00e9nom\u00e8ne des m\u00e9dias sociaux en entreprise est vu au prisme des responsables qui les animent au quotidien. Voici le billet publi\u00e9 hier sur le blog de l\u2019association, d\u00e9di\u00e9 \u00e0 un de mes outils pr\u00e9f\u00e9r\u00e9s, Slideshare [cf. Slideshare personnel<\/a>, Media Aces<\/a> et Orange<\/a>], dont l\u2019acquisition par LinkedIn a \u00e9t\u00e9 rendue publique il y a peu.<\/em><\/p>\n

SlideShare, un outil fait pour les entreprises?<\/h2>\n

\"Slideshare\"La semaine pass\u00e9e, LinkedIn<\/a> a acquis SlideShare<\/span>, c\u00e9l\u00e8bre plateforme de diffusion de pr\u00e9sentations et autres documents. Nous avons demand\u00e9 aux membres de Media Aces comment ils percevaient cette nouvelle acquisition dans le cercle tr\u00e8s ferm\u00e9 des m\u00e9dias sociaux \u00e0 usage professionnel\u2026<\/p>\n

Pour J\u00e9r\u00f4me Colombe (Alcatel-Lucent)<\/strong>, on peut vite consid\u00e9rer SlideShare comme le \u00ab\u00a0Youtube\u00a0\u00bb des pr\u00e9sentations tant le mod\u00e8le de partage de contenu est identique. En revanche, on comprend, \u00e0 son utilisation, que son domaine n\u2019est pas celui du consumer mais du business, c\u2019est ce qui rend judicieuse cette acquisition par LinkedIn<\/a> pour une somme (119 M$) bien loin de la folie Instagram avec Facebook derni\u00e8rement.<\/p>\n

LinkedIn a, depuis longtemps, compris son avantage pour ces utilisateurs en proposant d\u2019int\u00e9grer le flux SlideShare aux profils pour enrichir l\u2019exp\u00e9rience de fa\u00e7on plus dynamique que le CV basique. C\u2019est avec l\u2019int\u00e9gration de Twitter et des \u00e9v\u00e9nements, le moyen de faire venir les utilisateurs sur le mur LinkedIn. J\u00e9r\u00f4me visite r\u00e9guli\u00e8rement ce mur LinkedIn pour suivre l\u2019activit\u00e9 de ses connections qui ne sont pas forc\u00e9ment sur Twitter mais qui publient des statuts, des participations aux \u00e9v\u00e9nements ou des pr\u00e9sentations SlideShare justement !<\/p>\n

Mais cette simple int\u00e9gration n\u2019explique surement pas la strat\u00e9gie de LinkedIn, ils voient plus loin comme on peut le voir actuellement dans la transformation de l\u2019Intranet Ecosyst\u00e8me en Digital Workplace. En effet, le partage de contenu est un enjeu majeur du RSE (qui ne devraient pas stocker mais converser et partager) et de l\u2019Intranet (utilis\u00e9 \u00e0 tort aussi pour stocker du contenu) dans l\u2019entreprise.<\/p>\n

Comme nous voyons l\u2019\u00e9mergence des \u00ab Youube \u00bb internes pour stocker et partager les vid\u00e9os dans les entreprises, il croit fondamentalement aux SlideShare like au sein de la Digital Workplace pour que les collaborateurs stockent, associ\u00e9s \u00e0 leur profil, le plus simplement du monde leurs pr\u00e9sentations (PPT, PDF) sans se soucier d\u2019une structure organique comme l\u2019intranet ou les \u00ab Sharepoint \u00bb like. Le plus de SlideShare est de chercher et de trouver simplement, dans une base ferm\u00e9e, l\u2019ensemble des pr\u00e9sentations (voir m\u00eame supports de formation) sur un sujet donn\u00e9 \u2026 que celui qui n\u2019a jamais cherch\u00e9 dans SlideShare, pour pr\u00e9parer sa propre pr\u00e9sentation, nous jette la premi\u00e8re pierre.<\/p>\n

SlideShare est donc \u00a0la solution simple et rapide de partager un \u00ab asset \u00bb de la communication aussi important que l\u2019email que l\u2019on cherche \u00e0 tuer, laissant encore un peu de temps aux powerpoints de perdurer en entreprise.<\/p>\n

Charge maintenant \u00e0 LinkedIn de transformer l\u2019essai en ajoutant du SaaS, Cloud ou d\u2019autres termes dans le \u00ab\u00a0buzz\u00a0\u00bb pour en faire un SlideSharedIn pour les entreprises !<\/p>\n

Pour Fadhila Brahimi<\/strong>, si\u00a0SlideSahre est moins connu du grand public, son outil de base l\u2019est nettement plus. Le PowerPoint est certainement l\u2019outil de communication le plus utilis\u00e9 par les professionnels qui souhaitent pr\u00e9senter un bilan, un projet lors d\u2019un rendez-vous client ou pour une r\u00e9union d\u2019\u00e9quipe. Il permet de combiner du texte, de l\u2019image, des graphiques etc. Un visuel plus \u00e0 la port\u00e9e du grand public que la vid\u00e9o pour donner du relief au CV professionnel.<\/p>\n

LinkedIN<\/a> et Viadeo<\/a> int\u00e8grent depuis plusieurs ann\u00e9es la fonction \u00ab\u00a0ajout power point\u00a0\u00bb (SlideShare pour LinkedIN et GooglePowerPoint pour Viadeo). Certains l\u2019utilisent pour mettre un CV sous forme de slides mais plus g\u00e9n\u00e9ralement pour infirmer leur domaine de comp\u00e9tence, leur centre d\u2019int\u00e9r\u00eat ou les r\u00e9alisations de leur entreprise en ajoutant par exemple des slides sur des \u00e9tudes, des sondages, des tendances. SlideShare permet donc aux utilisateurs de LinkedIN de construire un ePortfolio visuel en compl\u00e9ment du CV classique, de faire parler de leur entreprise en partageant un contenu riche (donn\u00e9es factuelles,logo, coordonn\u00e9es,illustrations par l\u2019exemple,etc). C\u2019est de la strat\u00e9gie publicitaire indirecte pour une entreprise via son \u00ab\u00a0ambassadeur\u00a0\u00bb.<\/p>\n

via SlideShare, un outil fait pour les entreprises? | Media Aces – M\u00e9dias sociaux et entreprise<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Slideshare est-il devenu le YouTube des pr\u00e9sentations ?\u00a0C\u2019est le billet collectif de l\u2019association Media Aces dont je suis le co-fondateur et Pr\u00e9sident et qui, sous l\u2019impulsion de Fadhila Brahimi au sein du bureau de l\u2019association, a lanc\u00e9 une nouvelle initiative de billet collectif o\u00f9 un ph\u00e9nom\u00e8ne des m\u00e9dias sociaux en entreprise est vu au prisme …<\/p>\n","protected":false},"author":2,"featured_media":5828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-6338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nSlideshare : le Youtube des pr\u00e9sentations ?<\/title>\n<meta name=\"description\" content=\"Slideshare est-il devenu le YouTube des pr\u00e9sentations ?\u00a0C\u2019est le billet collectif de l\u2019association Media Aces sur 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He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/6338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=6338"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/6338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/5828"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=6338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=6338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=6338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}