{"id":63328,"date":"2021-04-30T10:15:51","date_gmt":"2021-04-30T08:15:51","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=63328"},"modified":"2021-04-30T10:42:45","modified_gmt":"2021-04-30T08:42:45","slug":"video-interactive","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2021\/04\/30\/video-interactive\/","title":{"rendered":"Comment la vid\u00e9o interactive peut donner vie \u00e0 vos contenus"},"content":{"rendered":"

La vid\u00e9o interactive on en parle mais la voir en action c’est plus rare.\u00a0Pour ce vendredi qui annonce en quelque sorte un d\u00e9but de commencement ou non de d\u00e9confinement, on ne comprend pas trop mais ce n’est pas grave, je vous offre un peu de po\u00e9sie. En ce printemps o\u00f9, malheureusement, on ne peut pas aller trop se promener, ni aller visiter les galeries de photos. Voici donc une visite en vid\u00e9o interactive de la galerie Thierry Bigaignon<\/a>.\u00a0<\/em><\/p>\n

Comment la vid\u00e9o interactive peut donner vie \u00e0 vos contenus<\/h2>\n
\"Comment
Une vid\u00e9o interactive peut donner vie \u00e0 vos contenus, c’est ce que d\u00e9montre la galerie de photos Bigaignon<\/figcaption><\/figure>\n

Et je voudrais justement vous partager une\u00a0 exp\u00e9rience que je dois \u00e0 Florence Rosenfeld, de l’agence Verbatim<\/a>, qui est \u00e0 l’origine d’une initiative interactive sur la vid\u00e9o artistique.<\/p>\n

Comme elle a la palme du nombre de coups de fil auxquels d’ailleurs, je n’ai pas forc\u00e9ment toujours r\u00e9pondu, je pense que \u00e7a valait un peu de temps.<\/p>\n

Ceci d’autant plus qu’il y a une id\u00e9e, une id\u00e9e que nous-m\u00eames, il y a quelques ann\u00e9es, nous avions eue avec un confr\u00e8re et malheureusement abandonn\u00e9e. Il s’agit de vid\u00e9o interactive.<\/p>\n

https:\/\/visionarymarketing.com\/wp-content\/uploads\/2021\/04\/t-bigaignon-montage-v3.mp4<\/a><\/video><\/div>\n

En voici donc un exemple (en video ci-dessus). La galerie s’appelle la galerie Bigaignon. C’est une galerie qui est d\u00e9di\u00e9e \u00e0 la photo contemporaine. On remarquera d’ailleurs au passage \u00e0 quel point la photo contemporaine essaie de ressembler \u00e0 la peinture et au dessin.<\/p>\n

On commence par arriver dans la galerie, qui est d\u00e9j\u00e0 tr\u00e8s belle. On regrette de ne pas pouvoir la visiter. On est accueilli par le galeriste qui est dans une sc\u00e9narisation amusante et qui va nous faire visiter cette galerie avec des photos, comme je l’ai dit, contemporaines et originales.<\/p>\n

On aime bien la photo chez Visionary Marketing puisque nous sommes aussi photographe avec antimuseum.com<\/a>, au passage [pub].<\/p>\n

\"video
notre site de photos https:\/\/antimuseum.com<\/a><\/figcaption><\/figure>\n

Voici la pr\u00e9sentation de l’exposition, toujours par le galeriste qui va nous inviter \u00e0 visiter trois artistes. On va choisir ici, Ralph Gibson et ses photos iconiques en noir et blanc, et ses cadrages originaux.<\/p>\n

Dans cette photo du plongueur, il explique la gen\u00e8se de l’image qui a \u00e9t\u00e9 prise en Italie.<\/p>\n

3 artistes sont expos\u00e9s. Ils expliquent leurs approches, leurs choix artistiques. Il y en a m\u00eame un qui vous expliqu\u00e9 son making of et comment il installe son dispositif pour pouvoir photographier ses photos abstraites. C’est remarquable. On a vraiment l’impression que ce sont des peintures et non pas du tout. Ce sont des photos. Vous pouvez les agrandir \u00e9galement.<\/p>\n

Certainement qu’on peut aller encore beaucoup plus loin avec des dispositifs comme ceux l\u00e0. Mais il y a d\u00e9j\u00e0 une id\u00e9e. Et un gros travail, en fait, car ce genre de projets n\u00e9cessite de la sc\u00e9narisation.<\/p>\n

Bien entendu, quiconque a fait de la vid\u00e9o sait que la vid\u00e9o, c’est quelque chose d’assez complexe, donc il faut le faire bien surtout dans des domaines artistiques.<\/p>\n

Il y a ainsi des exigences en termes de qualit\u00e9, de prise de vues, notamment la photo des photos, c’est quelque chose d’assez compliqu\u00e9 \u00e0 faire.<\/p>\n

Comme je l’ai dit, ce n’est pas la fin, mais plut\u00f4t le d\u00e9but d’une histoire. Je pense que l’on peut imaginer plein de choses derri\u00e8re ce dispositif \u00e9galement dans le domaine des entreprises et du marketing.<\/p>\n

Il y a encore plein de choses \u00e0 inventer avec ces dispositifs qui restent complexes et donc l’apanage de professionnels.<\/p>\n

Nous esp\u00e9rons que cela vous donnera envie de monter des dispositifs de vid\u00e9o interactive, et \u00e0 d\u00e9faut, quand vous aurez le droit de sortir, d’aller voir Monsieur Bigaignon.<\/p>\n","protected":false},"excerpt":{"rendered":"

La vid\u00e9o interactive on en parle mais la voir en action c’est plus rare.\u00a0Pour ce vendredi qui annonce en quelque sorte un d\u00e9but de commencement ou non de d\u00e9confinement, on ne comprend pas trop mais ce n’est pas grave, je vous offre un peu de po\u00e9sie. En ce printemps o\u00f9, malheureusement, on ne peut pas …<\/p>\n","protected":false},"author":2,"featured_media":63331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2852],"tags":[],"class_list":["post-63328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"\nComment la vid\u00e9o interactive peut donner vie \u00e0 vos contenus<\/title>\n<meta name=\"description\" content=\"La vid\u00e9o interactive on en parle mais la voir c'est rare.\u00a0Je vous offre un peu de po\u00e9sie avec cette visite interactive d'une galerie photos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2021\/04\/30\/video-interactive\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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