{"id":6294,"date":"2012-05-10T07:15:00","date_gmt":"2012-05-10T07:15:00","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=6294"},"modified":"2021-03-14T19:45:59","modified_gmt":"2021-03-14T18:45:59","slug":"medias-sociaux-amex","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/05\/10\/medias-sociaux-amex\/","title":{"rendered":"M\u00e9dias sociaux : Amex change les tweets en dollars"},"content":{"rendered":"<p>Amex change les tweets en dollars sur les m\u00e9dias sociaux. En mars 2012, American Express a d\u00e9cid\u00e9 d&rsquo;introduire un nouveau service (<span title=\"https:\/\/sync.americanexpress.com\/twitter\/Index\">https:\/\/sync.americanexpress.com\/twitter\/Index<\/span>) de fa\u00e7on \u00e0 transformer les tweets de ses clients en remises produits. Les marques participant \u00e0 cette op\u00e9ration comprennent : 1-800Flowers.com, Best Buy, Dell et H&amp;M. Voici comment Amex d\u00e9crit son service.<\/p>\n<h2>M\u00e9dias sociaux : Amex change les tweets en dollars<\/h2>\n<figure id=\"attachment_56137\" aria-describedby=\"caption-attachment-56137\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-56137 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/12\/43960734260_672f5e0599_c-e1599287429926.jpg\" alt=\"M\u00e9dias sociaux : Amex change les tweets en dollars\" width=\"519\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/12\/43960734260_672f5e0599_c-e1599287429926.jpg 519w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/12\/43960734260_672f5e0599_c-e1599287429926-458x300.jpg 458w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><figcaption id=\"caption-attachment-56137\" class=\"wp-caption-text\">M\u00e9dias sociaux : Amex change les tweets en dollars<\/figcaption><\/figure>\n<p><!--more--><\/p>\n<ol>\n<li>synchronisez votre carte American Express avec Twitter ;<\/li>\n<li>twittez nos offres sp\u00e9ciales en utilisant les #hashtag convenus de fa\u00e7on \u00e0 charger automatiquement les remises sur votre carte<\/li>\n<li>utilisez vos remises directement sur votre carte de cr\u00e9dit pr\u00e9alablement synchronis\u00e9e en ligne.<\/li>\n<\/ol>\n<p>Cette op\u00e9ration semble principalement cibl\u00e9e sur les \u00c9tats-Unis et ne s&rsquo;adresse a priori pas aux clients europ\u00e9ens, en tout cas, je n&rsquo;ai pas r\u00e9ussi \u00e0 voir d&rsquo;op\u00e9ration \u00e9quivalente sur les pages anglaises ni fran\u00e7aises.<\/p>\n<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/05\/image2.png\"><img decoding=\"async\" title=\"image\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/05\/image_thumb2.png\" alt=\"image\" width=\"644\" height=\"347\" border=\"0\" \/><\/a><\/p>\n<p>Cette id\u00e9e semble ing\u00e9nieuse, puisque elle met en avant le b\u00e9n\u00e9fice de d\u00e9mat\u00e9rialisation compl\u00e8te du coupon. Le defi principal restera cependant, comme toujours en e-marketing, celui de la capacit\u00e9 d&rsquo;offrir un excellent service (et de bonnes remises) tout en rassurant les clients qu&rsquo;ils sont libres de choisir et de sortir du programme (opt-out), voire m\u00eame de ne pas y adh\u00e9rer du tout (opt-in).<\/p>\n<p>Je dois avouer pour ma part avoir \u00e9t\u00e9 un peu surpris et avoir eu un temps de r\u00e9action l\u00e9g\u00e8rement hostile (et certainement irrationnel, mais \u2026) \u00e0 l&rsquo;id\u00e9e que tous mes tweets pourraient servir automatiquement \u00e0 une marque juste apr\u00e8s avoir synchronis\u00e9 ma carte. je devrais pr\u00e9ciser n\u00e9anmoins que les tweets restent volontaires, il faudrait peut-\u00eatre mieux insister sur cette caract\u00e9ristique.<\/p>\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:c76241ce-266d-4c16-a577-f88a3abb6a77\">https:\/\/www.youtube.com\/watch?v=0B-Km9vAIwo&amp;w<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amex change les tweets en dollars sur les m\u00e9dias sociaux. En mars 2012, American Express a d\u00e9cid\u00e9 d&rsquo;introduire un nouveau service (https:\/\/sync.americanexpress.com\/twitter\/Index) de fa\u00e7on \u00e0 transformer les tweets de ses clients en remises produits. Les marques participant \u00e0 cette op\u00e9ration comprennent : 1-800Flowers.com, Best Buy, Dell et H&amp;M. Voici comment Amex d\u00e9crit son service. M\u00e9dias &hellip;<\/p>\n","protected":false},"author":2,"featured_media":56137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"class_list":["post-6294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e9dias sociaux : Amex change les tweets en dollars<\/title>\n<meta name=\"description\" content=\"Amex change les tweets en dollars sur les m\u00e9dias sociaux. 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